Predicting Future

Car market Demand Using

Data Mining Techniques ;
Literature Survey

Jaspreet Singh 100913021

Deepak George 100913027
RELATED WORKS
§ Govt. took initiative in Forecasting Electric
Car Demand in UK[‘95]


§ Car majors predict growing demand in China[2000]

§
§ Demand forecasting of diesel passenger car
considering consumer preference and government
regulation in South Korea[2003]
§
§ Swiss University Predicts 12.9% of Sports Cars being
sold as electric versions[2006]
§
Business Intelligence [BI]


 Business Intelligence (BI) make use of data mining

techniques


 BI refers to computer-based techniques used in spotting,

digging-out, and analyzing business data
* Sales revenue by products and/or departments, or by
associated costs and incomes
* Feedback from users or customers


§ Works of Thomas Davenport and Forrester

Research
*
 Forrester Research
 Technology and market research company that provides
pragmatic advice to global leaders in business and
technology
 BI applications use data gathered from a data warehouse or
a data mart
 Not all data warehouses are used for business
intelligence
 Not all business intelligence applications require a data
warehouse


 Forrester Research often defines business intelligence in

one of two ways;
1."Business Intelligence is a set of methodologies,
processes, architectures, and technologies that
transform raw data into meaningful and useful
information used to enable more effective strategic,
tactical, and operational insights and decision-
making."
*
Contd..
§ According to Forrester BI includes technologies like,
§ data integration
§ data quality
§ data warehousing
§ master data management
§ text and content analytics
*
* Forrester Research refers to data preparation and
data usage as two separate, but closely linked
segments of the business intelligence architectural
stack
Contd..
§ Forrester defines the latter, narrower business
intelligence market as,


* “Referring to just the top layers of the BI architectural

stack such as reporting, analytics and dashboards”
*
* It may or may not, make use of data mining techniques
Davenport’s Definition of BI
§ Thomas Davenport has argued that business
intelligence should be divided into
§ Querying
§ Reporting
§ OLAP
§ An "alerts" tool
§ Business analytics
§ Subset of BI based on statistics, prediction, and
optimization
SOLUTION OVERVIEW


Use of classification, summarization, and



dependency modeling methods in Data Mining



*Receiving and validating the data sources

*ETL the data sources to the data warehouse
*Processing the data warehouse to generate the
required data marts and OLAP cubes
*Generating the reports
*
*
REFERENCES
§ http://heizerrenderom.wordpress.com/2010/10/31/om-
in-the-news-the-challenge-of-forecasting-electric-car-
demand/
§ http://www.business-standard.com/india/news/car-
majors-predict-growing-demand-in-china/393116/
§ http://ideas.repec.org/a/eee/transa/v43y2009i4p420-
429.html
§ http://www.teslamotors.com/forum/forums/swiss-
university-predicts-129-sports-cars-beeing-sold-electric-
versions
§ http://www.nytimes.com/2008/03/20/business/20auto.h
tml
§ N. Jukic, “Modeling strategies and alternatives for data
warehousing projects”, Communications Of The ACM,
vol. 49, no. 4, pp. 83-88, 2006.
§