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O
is a Korean automaker which was established in
1967 by Mr. C. J Yung
Headquartered in Ô
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mhe company employs about
persons around the world. Hyundai vehicles are sold in 193 countries
through some dealerships and showrooms worldwide.
Hyundai sells several models in India, the most popular being the Santro, Accent,
i10 and i20. Other models include Getz, Verna, mucson, Sonata, and Santa Fe.
Hyundai has two manufacturing plants in India located in mamil Nadu. Both plants
have a combined annual capacity of 600,000 units.
O
In 1968, Hyundai released its first car model, the Cortina in cooperation with
Ford Motor Company
In 1975, the Pony, the first Korean car, was released in cooperation with
Mitsubishi motors
mhe company began to produce models with its own technology in 1988,
beginning with the midsize Sonata.
In 1996, O
was established with a production
plant in Chennai, India.
In 2009, Hyundai was the Highest Ranked in the J.D. Power and Associates
Initial Quality Study.
In 2008, Hyundai ranked the eighth largest auto maker, without including
Kia. It was formed through the purchase of 51% (currently 34.58%) of South
Korea's second-largest car company, Kia Motors, by Hyundai Motor
Company in 1998.
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" chances to make greater sales
or profits in the environment.
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" elements in the environment that
could cause trouble for the business.
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2 Your specialist marketing expertise.
2 A new, innovative product or service.
2 Location of your business.
2 Quality processes and procedures.
2 Any other aspect of your business that adds value to your
product or service.
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2 A developing market such as the Internet.
2 Mergers, joint ventures or strategic alliances.
2 Moving into new market segments that offer improved profits.
2 A new international market.
2 A market vacated by an ineffective competitor.
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2 A new competitor in your home market.
2 Price wars with competitors.
2 A competitor has a new, innovative product or service.
2 Competitors have superior access to channels of distribution.
2 maxation is introduced on your product or service.
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Hyundai owners experience fewer problems with their vehicles than any
other car manufacturer in India (J.D. Power Study).
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Hyundai has a sales network of 250 state-of-the-art showrooms across
189 cities, with a workforce of over 6000 trained sales personnel to guide
our customers in finding the right car. Our high sales and customer care
standards led us to achieve higher nameplate in the J.D. Power Study.
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In the J.D. Power Study Hyundai scored the highest across all 7
parameters: least problems experienced with vehicle serviced, highest
service quality, best in-service experience, best service delivery, best
service advisor experience, most user-friendly service and best service
initiation experience.
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Hyundai commodity price risks to higher costs due to changes in
prices of inputs such as steel, aluminum, plastics and rubber, which go
into the production of automobiles. In order to mitigate these risks,
the company continues to attempts to enter into long term contracts
based on its projections of prices.
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mhe company is exposed to the risks associated with fluctuations in
foreign exchange rates mainly of import of components & raw
materials and export of vehicles. mhe company has a well structured
exchange risk management policy. mhe company manages the
exchange risk by using appropriate hedge instruments depending on
the prevailing market conditions and the view on the currency.
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As the market leader, company led the growth in the passenger car sector
last year. Hyundai sales went up to 30% .mhis is the highest annual sale since
company began operations 20 years ago. Hyundai also gained market share
from 40.3% to 47.7% In a year. Net Sales (excluding excise) grew by 31% to
Rs.93,456 million. Operating Profit Margin increased from 0.8 % to 4.7 % in a
year. Profit after max jumped 270% to Rs. 5421 million.
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In the course of its business, Hyundai is exposed to a variety of
market and other risks including the effects of demand dynamics,
commodity prices, currency exchange rates, interest rates, as well as
risk associated with financial issues, hazard events and specific
assets risk. Whenever possible, they use the instrument of insurance
to mitigate the risk.
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For the fiscal year ended December 2006, Maruti generated
revenues of $193,517 million, an increase of 4.3% from the previous
year. mhe company reported a net income of $2,805 million for fiscal
2005, down 26.6% from the previous year.
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In the 2006 fiscal year, mata Motors generated revenues of $3,542.2
million. mhe company made a net profit of $185 million in the 2006
fiscal year.
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Supply Chain Management is moving the right items to the right customer
at right time through efficient means.
Supply Chain of Indian Automobile Industry in India is very similar to the supply
chain of the automotive industry in Europe and America. mhe orders of the
industry arise from the bottom of the supply chain i. e., from the consumers
and goes through the automakers and climbs up until the third tier suppliers.
However the products, as channeled in every traditional automotive industry,
flow from the top of the supply chain to reach the consumers.
, an affiliated company of Hyundai/Kia Motors Group, is in charge of
Hyundai/Kia͛s automotive parts supply chain management (SCM), which is
now RFID - Enabled.
) is a technology that uses communication via radio waves to exchange
data between a reader and an electronic tag attached to an object, for the
purpose of identification and tracking. Some tags can be read from several
meters away and beyond the line of sight of the reader. mhe application of
bulk reading enables an almost parallel reading of tags.
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Propose preliminary ideas for creating a concrete image of the target car
model.
mwo-dimensional Painting System Computer Aided Styling(CAS) : Digital
Design
Designers use colored pencils, markers and other tools to draft concrete
images of
the future shapes they envision.
Consider the proportions of the side, front and rear view in order to express
the
image in sense of realism.
Objective
Objective
Objective
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