m
 

 
 
 
 

 
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 is a Korean automaker which was established in
1967 by Mr. C. J Yung

 Headquartered in Ô
Ô

 
mhe company employs about 
persons around the world. Hyundai vehicles are sold in 193 countries
through some  dealerships and showrooms worldwide.

 mhe current Chairman & CEO is Mr. M.K Yung

 Hyundai is presently South Korea͛s #1 carmaker, manufacturing dozens of

models of cars, vans, and minivans

 Hyundai has 5 Research & Development centers worldwide. Located in

South Korea, California, United States, Germany, Japan and Hyderabad,
India
 O



 O




Ois a wholly
owned subsidiary of Hyundai Motor Company (HMC)
 HMIL currently has a 307 dealer networks and 631
strong service points across the country
 It is currently the second largest carmaker after Maruti Suzuki and largest auto
exporter in India.

 Hyundai sells several models in India, the most popular being the Santro, Accent,
i10 and i20. Other models include Getz, Verna, mucson, Sonata, and Santa Fe.

 mhe current MD & CEO is Mr. H.W Park

 Hyundai has two manufacturing plants in India located in mamil Nadu. Both plants
have a combined annual capacity of 600,000 units.
 O

 In 1968, Hyundai released its first car model, the Cortina in cooperation with
Ford Motor Company

 In 1975, the Pony, the first Korean car, was released in cooperation with
Mitsubishi motors
 mhe company began to produce models with its own technology in 1988,
beginning with the midsize Sonata.

 In 1996, O




 was established with a production
plant in Chennai, India.

 In 1998, Hyundai acquired rival Kia Motors 51% of Market Share

 In 1999, Hyundai's parent company, Hyundai Motor Group, invested heavily

in the quality, design, manufacturing, information technology and long-term
research of its vehicles. It added a 10-year or 100,000-mile (160,000 km)
warranty to cars sold in the United States and launched an aggressive
marketing campaign.
 O

 In 2001, Hyundai sold a 9% stake to DaimlerChrysler to strengthen its global
market position and to boost sales abroad
 In 2004, Hyundai was ranked second in "initial quality" in a survey by J.D.
Power and Associates.

 In 2008, Hyundai ranked as the eighth largest automaker.

 In 2009, Hyundai was the Highest Ranked in the J.D. Power and Associates
Initial Quality Study.

 And in 2010 it was the world fastest growing automaker.

 O





 

 mhe HKAG is South Korea's largest automobile manufacturer, the second
largest automaker in Asia after moyota and the world's fifth largest
automaker after moyota, GM, Volkswagen and Ford as of the end of 2009.

 In 2008, Hyundai ranked the eighth largest auto maker, without including
Kia. It was formed through the purchase of 51% (currently 34.58%) of South
Korea's second-largest car company, Kia Motors, by Hyundai Motor
Company in 1998.





 



 





 
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mhe Board of Directors makes decisions on matters defined by the laws,

matters delegated by the general shareholders meeting, and key matters
related to the basic guidelines for company operations and work execution.
Moreover, they have the authority to supervise duties of directors and
management, and consist of four internal directors and five external
directors.
 
!

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ÿ
 

, which monitors internal transactions and supervises

transparency and ethics management. mhe Ethics Committee consists of five
external directors, one executive, and two advisors. It reviews matters related
to the Anti-mrust, Fair mrading Act, Securities mrading Act, policies on ethics
management and the Ethics Charter.

m 

 

under the Board of Directors consists of four external

directors. It is responsible for auditing finance and management of HMC. It
has the authority to review reports on business management and financial
status. mhe Audit Committee approves matters related to audit, the
shareholders meeting, directors, and the board of directors. It can access
business and management information for auditing.
 

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 Ô m
 
u SWOm analysis is a strategic planning method
used to evaluate the Strengths, Weaknesses,
Opportunities, and mhreats involved in a project
or in a business venture.

u It involves specifying the objective of the

business venture or project and identifying the
internal and external factors that are favourable
and unfavourable to achieve that objective.
 Ô m
 
Ô
 
" characteristics of the business or team that
give it an advantage over others in the industry.

  " are characteristics that place the firm at

a disadvantage relative to others.

 


 " 
 chances to make greater sales
or profits in the environment.

m

" 
 elements in the environment that
could cause trouble for the business.
 Ô m
 


 

# "
2 Your specialist marketing expertise.
2 A new, innovative product or service.
2 Location of your business.
2 Quality processes and procedures.
2 Any other aspect of your business that adds value to your
product or service.

 
  
 # "

2 Lack of marketing expertise.
2 Undifferentiated products or services (i.e. in relation to your
competitors).
2 Location of your business.
2 Poor quality goods or services.
2 Damaged reputation.
 Ô m
 

  



# "
2 A developing market such as the Internet.
2 Mergers, joint ventures or strategic alliances.
2 Moving into new market segments that offer improved profits.
2 A new international market.
2 A market vacated by an ineffective competitor.





# "
2 A new competitor in your home market.
2 Price wars with competitors.
2 A competitor has a new, innovative product or service.
2 Competitors have superior access to channels of distribution.
2 maxation is introduced on your product or service.
 Ô m
 
Ô
 

 m $






Hyundai owners experience fewer problems with their vehicles than any
other car manufacturer in India (J.D. Power Study).

 
 ÿ
    % 
 
Hyundai has a sales network of 250 state-of-the-art showrooms across
189 cities, with a workforce of over 6000 trained sales personnel to guide
our customers in finding the right car. Our high sales and customer care
standards led us to achieve higher nameplate in the J.D. Power Study.

 $


Ô  
 & 
 
In the J.D. Power Study Hyundai scored the highest across all 7
parameters: least problems experienced with vehicle serviced, highest
service quality, best in-service experience, best service delivery, best
service advisor experience, most user-friendly service and best service
initiation experience.
 Ô m
 

  
   
' 
Hyundai commodity price risks to higher costs due to changes in
prices of inputs such as steel, aluminum, plastics and rubber, which go
into the production of automobiles. In order to mitigate these risks,
the company continues to attempts to enter into long term contracts
based on its projections of prices.

 ÿ

 


mhe company is exposed to the risks associated with fluctuations in
foreign exchange rates mainly of import of components & raw
materials and export of vehicles. mhe company has a well structured
exchange risk management policy. mhe company manages the
exchange risk by using appropriate hedge instruments depending on
the prevailing market conditions and the view on the currency.
 


  Ô m
 

 
  

As the market leader, company led the growth in the passenger car sector
last year. Hyundai sales went up to 30% .mhis is the highest annual sale since
company began operations 20 years ago. Hyundai also gained market share
from 40.3% to 47.7% In a year. Net Sales (excluding excise) grew by 31% to
Rs.93,456 million. Operating Profit Margin increased from 0.8 % to 4.7 % in a
year. Profit after max jumped 270% to Rs. 5421 million.

m


 


In the course of its business, Hyundai is exposed to a variety of
market and other risks including the effects of demand dynamics,
commodity prices, currency exchange rates, interest rates, as well as
risk associated with financial issues, hazard events and specific
assets risk. Whenever possible, they use the instrument of insurance
to mitigate the risk.
 Ô m
 
m

   



 


 ( 

For the fiscal year ended December 2006, Maruti generated
revenues of $193,517 million, an increase of 4.3% from the previous
year. mhe company reported a net income of $2,805 million for fiscal
2005, down 26.6% from the previous year.

 m





In the 2006 fiscal year, mata Motors generated revenues of $3,542.2
million. mhe company made a net profit of $185 million in the 2006
fiscal year.
 Ô
 


 

 Supply Chain Management is moving the right items to the right customer
at right time through efficient means.
 Supply Chain of Indian Automobile Industry in India is very similar to the supply
chain of the automotive industry in Europe and America. mhe orders of the
industry arise from the bottom of the supply chain i. e., from the consumers
and goes through the automakers and climbs up until the third tier suppliers.
However the products, as channeled in every traditional automotive industry,
flow from the top of the supply chain to reach the consumers.
  , an affiliated company of Hyundai/Kia Motors Group, is in charge of
Hyundai/Kia͛s automotive parts supply chain management (SCM), which is
now RFID - Enabled.
 ) is a technology that uses communication via radio waves to exchange
data between a reader and an electronic tag attached to an object, for the
purpose of identification and tracking. Some tags can be read from several
meters away and beyond the line of sight of the reader. mhe application of
bulk reading enables an almost parallel reading of tags.
Ô
 


 

 ' 

 







 HMIL has two manufacturing plants in Sriperumbudur, mamil Nadu

capable of producing 600,000 vehicles annually.
Objective

 Predict future styling trends.

 Research for new & unique aesthetics.



- Analyze competitors' models.

- Analyze styling trends through the motor shows and other events.
- Analyze lifestyles (image map production).
- Analyze style positioning maps.
Objective

 Propose preliminary ideas for creating a concrete image of the target car
model.
 mwo-dimensional Painting System Computer Aided Styling(CAS) : Digital
Design



 Designers use colored pencils, markers and other tools to draft concrete
images of
the future shapes they envision.
 Consider the proportions of the side, front and rear view in order to express
the
image in sense of realism.
Objective

 Embody the 2D design image into the 3D shape

 mhe model is used for measuring the air resistance coefficient in a wind
tunnel.

Objective

 mhe design is recreated through a computer-generated 3D image whose data

is then used for assessing design and aerodynamics..
Objective

Objective

 A design diagram is created to produce the full-scale model. At the same

time, the design can be studied in its actual size
 Color designs are included in the initial product plan, and the work is
- carried out at the same time as styling. mhis involves not only the colors
- adorning the interior and exterior, but also all the areas related to
materials, including embossing and surface treatment.
 ' 

 






  Ô 

It is a hi-tech line that builds full body shells from

panels. Automated robotic arms are used for intricate
welding operations that ensure superior and consistent
build quality.

'

Ô 

It is one of the most modern paint shops in the country

and uses the environment friendly water based process
for superior and lasting exteriors which delivers the
most extensive color range, helping customers get their
preferred color anytime.
 ' 

 






 # Ô 

In Assembly Shop all the engine and suspension

parts, the electrical parts, the under body parts etc.
are fitted into the car. mhe cars go through complete
testing in the Assembly Shop. mhe Assembly Shop
comprises the mrim Line, the Chassis Line, the Final
Line and the OK Line.

ÿ  *m
 Ô 

One of the biggest engine shops in the country, this

unit is equipped with the most modern tooling and
testing facilities to make a wide range of engines in-
house.
'