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Presenters-
Kritica Ojha
Saloni Jain
Aditya Sharma
Jalaj Kukreja
Parakram Singh
Saurav Haldar
Vikram Sharma
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] ose Corporation was founded in 1964 by then Massachusetts


Institute of Technology Professor Dr. Amar G. ose§
] ose is Headquartered @Framingham, Massachusetts,U.S.A.
] The Company has 5 plants in U.S and all Manufacturing are
done by these units.
] ob Maresca (Since 2005) is the CEO leading the organisation
till present.
Product Categories |  


] Home Entertainment ] Professional Systems


Systems

O  

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Ô 
] Home theater systems Home theater speaker
A. 5.1-channel systems ] Acoustimass® 10 speakers
] ifestyle® V-class® system
] Acoustimass® 6 speakers
] ifestyle® T20 system
] ifestyle® 48 system ] CineMate® II system
. 2.1-channel systems ] VCS-10® speaker
] ifestyle® 235 system ] VCS-30® package
] CineMate® system
] 3·2·1® Õ system
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] ÿ   ]  

] 
] ÿ   
] ÿ  
]     ]Panaray® System Digital
]  
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] ulk reaking is High as the Stock is not sold in


large no.s when it comes to the ose® Stores.

] Spatial Convenience is high because of product


demonstrations.

] aiting Time-is low for ose® Stores as they


usually have ready stock of the models on Display.
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] Variety & Assortment-is High as ose has a


variety of Sound Solutions.
] Customer Service is given high importance as
educating and installation services have to be
provided to the Customers.
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] First Division Handles the


Ô 


] $ % 
a) Through Company owned
Showrooms
b) Online Merchandising

] &   -
There are no franchising
offered by the company and
all ose ® stores are
company owned.
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$ % ()


]The Other Division handles Professional
& Car Sound Solutions.

Product each
a)Corporate Sales- ose epresentatives to
Corporate Customers.
b)Delivery by Company-Direct Delivery
to Customers.
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ose Distribution etwork


] All Products are Imported from HeadQuarter Plant.
] Shipments are collected by ose Pick ups from the Airport.
] The Shipment Tie Ups are with Forex Cargo.
] ose has a Distribution facility in every city they are present in
India.
] ose Corporate Office is in ew Delhi from where operations
in India are handled.
] ose has a delivery Truck fleet of 200 Vehicles.
] o. of Company Owned Outlets-55.
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Presence of ose in India-


] Ahmedabad, ]Hyderabad,
]Jaipur,
] angalore, ]Kolkata,
] Chandigarh, ]udhiana,
]Mumbai,
] Chennai, ]ew Delhi ,
] Ghaziabad, ]oida,
]Pune
] Gurgaon, ]Thane
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ose Distribution Channels


]&*`   &+,

- '

ose
Company
Distribution Customers
Stores
Unit

]  O 


   
 O   
 

  
ose Corporate/ usiness
epresentatives Customers
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Ô - 
] Pre-wiring
] System setup
] Two speakers installed with wires concealed, and three additional speakers set up
] Up to six speakers installed with wires concealed
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] Pre-wiring
] Expansion setup
] SA amplifier and two speakers mounted indoors with speaker wires concealed
] SA amplifier and two speakers mounted outdoor with speaker wires
# - 
] Pre-wiring
] Television setup
] Plasma/CD screen mounted without wires concealed
] Plasma/CD screen mounted with video wires concealed
Conclusion |  


] ose has 2 Sub Divisions to sell their Products.


] ose manages its product Distribution through two
Channel Streams.
] e came to know the SOD¶s for ose.
] Targeting the Urban Educated Market for their Sound
Systems.
] ose is world o.1 in Professional Sound Systems.