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² GINGER HOTELS
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REASONS FOR CHOOSING THE HOTEL INDUSTRY
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Superior IT support for efficient booking process
Automated check-in machines supported by courteous staff for
easy check-in
Clean and orderly room promise on arrival
vasy check out from within the room for express check out
D P·s Of Service
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Marketing
Service strategy
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1. Target Market ² Budget business traveller
looking for a comfortable stay at affordable
rates in tier I and tier II cities
2. Service Concept ² providing basics (to
complete a comfortable stay) of the highest
quality and other ¶frills· may or may not be
available, at reasonable charges
Service strategy
O. Operating Strategy ² regular training and
appraisals, accomodation provided, uniforms
provided with one time meal per day, job
rotation, job enrichment, strict 8 hour shifts
with compensation for overtime, trusted and
dedicated vendors, outsourcing of non some
components of the value chain
4. Service delivery system ² people, process,
physical evidence
Service strategy
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1. Positioning ² 'Smart Basics' concept offer fundamental comforts at affordable
prices
Mission
´=e provide smart, clean and safe hospitality offerings by adopting Gen
next-practices that constantly enhance value for our patrons. =e are driven by
respect for people and nature and passion for our stakeholdersµ
Vision
Customer-driven excellence: Anticipation of expectations and delight
patrons with convenient and modern facilities at an unsurpassed value
vntrepreneurship: Take ownership of the tasks performed and to
create an environment that encourages and supports initiative and
appropriate risk-taking
Innovation: Making meaningful changes to improve products, services
and processes to create value for all stakeholders is an integral part of
the daily work of the organisation
Valuing employees, partners and communities: Nurturing and
developing internal and external partnerships, balancing the growth
of the core business while preserving natural resources and
contributing to society
Speed and agility: Deliver on promises with a sense of urgency and
short response time
Fun, joy and zing: A happy employee leads to a delighted guest
Marketing strategy
Innovator in the space of budget hotels, hence enjoyed the first
mover advantage
Sell the concept in addition to building brand awareness
Young and small company with limited resources
Not spend much on TV and press
Internet provides a wonderful cost-effective platform not only to
build brand awareness but also to give customer direct booking
facility
Direct marketing and search engine optimisation help in getting
more than a third of non-corporate customers to book rooms
directly on-line
Supplemented with the business to garner in partnership with
web-based travel portals
2ells & Whistles
Bottled water Digital safes located at the Give
Posturepedic mattress 'n' Take counter at the lobby
Duvets On-site ATM: From a selected
set of approved banks
Turn Down Service in the
evening Net Zone: For high speed
internet connectivity
Branded toiletries: Body & hair
wash, and hand wash Laundry facility: vxpress
delivery (same day delivery)
Swipe card locks that offer the
latest in security Doctor on call
Secure parking: 24*7 security
on-site: monitoring by CC TV
Hand and Bath Towels provided
THANK YOU