Beruflich Dokumente
Kultur Dokumente
SECTION A
LO: To identify who does what within the British Film
industry (PRODUCERS)
LO: To evaluate how the British Film industry
competes globally (AUDIENCE) and retains profitability
1. Will Smith
2. Johnny Depp
3. Brad Pitt
4. Tom Hanks
5. George Clooney
6. Will Ferrell
7. Reese Witherspoon
8. Nicolas Cage
9. Leonardo DiCaprio
10. Russell Crowe
Weekend 20 Mar - 22 Mar 2009 UK box office
%
chang Weeks Numb
e on on er of
Country of Weekend last releas cinem Site Total Gross
Rank Title Origin Gross Distributor week e as average to date
1 Marley & Me USA £2,166,270 20th Century Fox -51 2 476 £4,551 £8,164,343
2 Paul Blart: Mall Cop USA £1,289,513 Sony Pictures 1 375 £3,439 £1,289,513
3 Duplicity USA £796,244 Universal 1 356 £2,237 £796,244
4 Lesbian Vampire Killers UK £648,634 Momentum 1 362 £1,792 £648,634
5 Watchmen USA/Can £594,510 Paramount -58 3 381 £1,560 £7,556,596
6 Gran Torino USA £484,808 Warner Bros. -41 5 311 £1,559 £6,659,193
7 Slumdog Millionaire UK £416,356 Pathé -45 11 384 £1,084 £30,471,084
8 The Young Victoria UK £387,399 Momentum -39 3 379 £1,022 £3,550,675
9 Bolt USA £201,250 Disney -58 6 441 £456 £17,546,419
10 Bronson UK £161,880 Vertigo -37 2 109 £1,485 £581,211
11 Confessions of a Shopaholic USA £158,414 Disney -63 5 307 £516 £8,051,255
12 The Unborn USA £126,630 Universal -68 4 188 £674 £3,669,708
13 Hotel for Dogs USA/Ger £119,041 Paramount -58 6 404 £295 £6,670,932
14 The Age of Stupid UK £101,752 Dogwoof 1 20 £5,088 £101,752
15 Il Divo Ita/Fra £71,952 Artificial Eye 1 30 £2,398 £71,952
Total £7,724,653 4,523 £1,708 £95,829,511
Answer this:
WITHOUT LOOKING
LIST:
By 2006, Julia Roberts’ 31 films had grossed over $2 billion and she had been
involved in more $100 million movies than any other female star
BUT
WHY???
Not a typical Hollywood model ending which led to younger audiences being left
unsatisfied and no love interests featured to drive the romance of the story.
Working Title formula for the ultimate ROMCOM
This led to securing Julia Roberts (one of the most bankable stars) and succeeded
in making
Now I want you to find a recent successful film that has
used genre and stars effectively:
Note down:
The stars
The genre
The Production Budget
The Gross takings
And anything else that you think made it successful (consider marketing,
distribution company etc)
Weekend 9-11 April UK box office – audience consumption
http://infidelmovie.com/landing-trailer/
End thought:
SlumdogMillionaire’s UK launch
• FOR IMMEDIATE RELEASE PR Log (Press Release) – Mar 13, 2009 –
Tug, an independent search engine marketing agency located in Shoreditch, London, recently
impressed Pathe’s UK marketing team with the ability of PPC and SEO to play a key role in the film
release marketing mix. Pathe approached Tug to use search engine marketing to drive targeted
awareness, engagement and relevant traffic within a tight budget, for their new release, Slumdog
Millionaire. December 08, Tug launched a PPC campaign across the major UK search engines
targeting UK movie goers, the niche Indian market and independent film enthusiasts. Using a
combination of keyword testing & bid management and ad testing & copy optimisation, Tug
increased click throughs and drove the cost per click down throughout the campaign. Tug also used
SEO techniques to optimise the film’s flash microsite. A short link building campaign was put in
place to get the site to top position for ‘Slumdog Millionaire’ searches in the UK. In addition, Tug
launched a banner campaign across the Google content network of websites on a cost per click
model. Standard banners as well as click to play video ads were served on relevant sites targeted
at the chosen audiences. The cost model meant that banner impressions and even the trailers
viewed within them were free – making awareness and engagement free. Ultimately Tug drove over
75,000 new visitors to the Slumdog Microsite, displayed the trailer online 73,000 times and served
over 21 Million ad impressions for only £13,000 over a 5 week burst. Pathe are pleased with their
first foray into search marketing and are working with Tug to develop a search marketing toolkit for
subsequent film releases in the UK.
AUDIENCE TYPES
Mainstream: unlikely ever to view anything other than major ‘Hollywood’ style
blockbusters.
Mainstream plus: generally mainstream, but apt to see less mainstream films
on a few occasions.
Aficionados: tend to view a mix of films, including major foreign language titles,
and can be encouraged to become even more adventurous in their viewing
choices.
Consider:
Country of origin
Distributors
Gross profit
• How is the British Film industry
responding to audience
consumption?
• Cultural Content
• A1 Film set in the UK A2 Lead characters British citizens or residents
A3Film based on British subject matter or underlying material
• A4 Original dialogue recorded mainly in English language
• Cultural Contribution
• Film represents/reflects a diverse British culture,
• British heritage or British creativity
• Cultural Hubs C1Studio and/or location shooting/ Visual Effects/ Special
Effects C2Music Recording/Audio Post Production/Picture Post Production
• Cultural Practitioners
• Director, Scriptwriter Producer Composer Lead Actors Majority of Cast
Key Staff (lead cinematographer, lead production designer, lead costume
designer, lead editor, lead sound designer, lead visual effects supervisor,
lead hair and makeup supervisor) Majority of Crew
• TOTAL ALL SECTIONS (pass mark 16)31
How dominant is British Film in the
industry?
• Look at the box office figures: