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  Export earnings from international visitors and tourism goods.
- Expected to generate 3.8% of total exports :
- Rs. 519.7 Bn in 2010, to Rs. 1,886.2 Bn in 2020.

 Travel & Tourism Investment : Estimated at Rs. 1,628.1 Bn,


- 7.2% of total investment in 2010.
- By 2020, this should reach Rs. 6,137.2 Bn, or 7.7% of total investment.

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Indian Travel & Tourism economy Ranking:
^ 12 in absolute size worldwide
^ 90 in relative contribution to national economies
^ 4 in long-term (10-year) growth
(181 countries are estimated by WTTC / OE)
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Travel & Tourism Industry, in General

& uake uy Trip, in particular.


General Environment Factors & their nature

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Environment
Factors Opportunity Threat Neutral

1. Social attitudes, values,


customs X

2. Beliefs, rituals and practices X

3. Life Style X

4. Pollution/Noise X

5. Environmental Hazards X

6. Customer, competitor, and


supplier X X

7. Trade union, media, and


pressure group X
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Regulagtory(
Legal) Opportunity Threat Neutral

1. uonopolies
legislation/ ntitrust
regulation X

2. Employment law X

3. Health and safety X

4. Tourist Safety X
5. Entry barriers,
protectionist policies X
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Social
(Demography) Opportunity Threat Neutral

1. Population demographics X
(a)Ethnic composition X

(b) ging of population X

(c )Regional changes in
population growth and decline X X
2. Social mobility X
3. Lifestyle changes X

4. ttitudes to work and leisure X

5. Education Standards X

6. Health and fitness awareness X


7. uultiple income families X
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uarket Environment

uarket
Environment Opportunity Threat Neutral
1. Sectoral Growth X
2. Industry Investment X
3. FDI flows Industry X
4. Services X
5. Infrastructure X

With inflow of foreign tourist & more travelers in house has ensured Tourism grows by 9%
every year. FDI flow in tourist industry has been significant as it guarantees better returns
as compared to other sectors. Services provided by most Indian tour operators are just
average baring major players & smaller players remain mainly unreliable to Foreign
Tourist at least & to domestic travelers in many cases. Infrastructure has been a pain,
Roads ccidents, Plane accidents
Political Environment

Political Opportunit
Environment y Threat Neutral
1. Government stability X
2. Political values and beliefs shaping
policies X
3. Regulations towards trade and global
business X
4. Taxation policies X
5. Priorities in social sector X

Government stability affects Travel sector the most than anything eg very few would want to
travel to fghanistan given govt instability & instability in general in the country likewise in
Jammu. Every travel advisory issued by US,U reduces inflow of tourist in country. Political
values & beliefs affects Travel sector the most eg very few would want to travel to afganistan
given govt instability & instability in general in the country likewise in Jammu. Open policies
toward tourism have helped inflow of Tourist from other countries, Visa on arrival, campaigns like
' thithi Devo Dhava',Incredible India have helped
Tax rebates towards attracting more tourists during common wealth games eg Less Taxes oh
Hotels.µsustainable¶ tourism route has been adopted by the uinistry of Tourism in the innovative
Rural Tourism Project, by strengthening the disadvantaged but skilled rural artisan communities
through support to capacity building and vernacular infrastructure, while laying emphasis on the
role of women.
Economic Environment
Economic Opportun
Environment ity Threat Neutral
1. National Income X
2. Policy Initiatives X
(a) GNP uonetary policy X
(b) Personal disposable Income Fiscal policy X
3. Savings X
4. Foreign Sector
(a) Personal savings Exchange rates X
(b) Corporate savings Exports/Imports X
5. Industry X
Rise in national income & affordability has opened more avenues for domestic travel.
Positive uonetary policies help country grow as well as image of country as rising power
which increases affordability & more visitors are interested in Brand india more than ever.
uore affordability means more spending by Travelers on range of travel products in this
study.
Exchange rates have in a way reduced foreign travel for leisure & in turn increased
domestic travel in addition to saving as habit .Corporate saving/Profits increase travel for
more business & for leisure by their employees as wind down factor.Rising Inflation, world
economy & its impact in India in general adversely affects spending power & thus spending
on tourism
Technological Environment
Opportunit
Technological y Threat Neutral
1. Technology X
2. Process & innovation X
3. Digital revolution X
4. Government spending on research X
5. Government and industry focus on technological
effort X
6. New discoveries/development X
7. Speed of technology transfer X
8. Rates of obsolescence X

Technological innovation has made Tourism lot easier, one can book, plan trips on internet,
compare cost & even compare notes & feedbacks with fellow travelers. Change in
Business scenario has forced travel industry to use innovative process uake uy Trip on
mobile is one example. Others are travelouge, videos available on internet & company
sites. Not much spending in this sector on technology. Tourism is about ideas now
customers can choose packages like dventure Heritage tours which were unheard of few
years ago on Technological advances have further enabled Tour operators to analyze the
trend & adjust their offerings accordingly thus creating more choices & more profits!
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