AKSHARA…

Towards gender justice

SUBMITTED BY-
NIMISHA NIKHAR (45) BINUJA
SHRESTHA (57) RITU SINGH
(59) BERTILA THABAH (86) AYESHA
ZAFAR (90) DEEPALI
KUNJEER (113)
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 INTRODUCTION
What do you mean by AKSHARA?
An Alphabet

A Word
An Expression
A women resource center.

Established in the year 1995 as a Project of FREA.

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 INTRODUCTION…
Focus Areas of Work:

 Gender Equality
 Women’s Empowerment
 Secularism
 Democracy

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 VISION
To establish a gender just and violence free society.

GOAL
To establish a gender equality in society by empowering women to
access their rights and develop their capacities.

MISSION
To challenge the system of patriarchies.
To influence the youth.
To empower young women.

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 STRATEGIC OBJECTIVES

THE STRATEGY OF INFORMATION SHARING

THE STRATEGY OF CAPACITY DEVELOPMENT

THE STRATEGY OF NETWORKING

THE STRATEGY OF ADVOCACY

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 STRUCTURE OF AKSHARA
Akshara,
Women's
Resource
Centre

Information Empowering
for Youth for Dreams
Community Partner For
transformati Change Program /
Video Unit justice
on Programme Gender
programme (CVU) Programme
(YCP) Resource
(ITP) Centre

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 HIERARCHY OF AKSHARA
Nandita Gandhi,
Nandita Shah
(Co- Director)

Vinita Vinita Kamath

Balekundre Amol Lalzare Anmol
( Manager - HR , Dharmadhikari
( Sr. Program Finance & (Sr. Video (Training Co-
co-ordinator) Administration) Producer) ordinator)

Sunita Bagal Nita Shirali Sampada

(Program Co- (Co- Nare.
ordinator) ordinator) Yashodhara Salve,
(Office
Assistant) Samata Jadhav,
Ruchi Palan (ITP) ,
Urmila Salukhe Manoj Dabhade,
(EDP) , Anisha Asmita Gurav. Pradeep Paralkar.
Padhi , Santosh (Secretary)
(Video Producer)
Birvatkar .
(Program
Officer). Amit Vengule
(Office
Support)
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 ORGANISATION STRUCTURE
NANDITA NANDITA
GANDHI SHAH

Finance Marketing Operations Adminstration

Nandita Gandhi Nandita Shah. Shruti Kanetkar. Sunita Bagal.
ITP
Nitin Survey Asmita Gurav.
Savita.
Nandita Gandhi. Urmila. Sunita Bagal. Sunita Bagal
GRC
Nandita Shah. Snehal. Yashodhara.
Varsha.
Nandita Gandhi. Nandita Shah. Anmol Samata.
CVU
Nandita Shah. Dharmadhikari. Rohina.
Sandhya.
Nandita Gandhi. Nandita Shah. Sushil. Priyanka.
YCP
Nandita Shah. Vinita Mithun.
Balekundre. Sanjog.
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 ETHICS OF AKSHARA
CORE VALUES

GOVERNANCE

ACCOUNTABILITY

HUMAN RESOURCE

FINANCIAL TRANSPARENCY AND ACCOUNTABILITY

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 WHAT THEY DO?
Women’s Education and Capacity Development.
• 100 deserving young women for educational scholarships.
• 100 - 150 women attend gender & skills workshops.
• Free reference facility with 4000 books in English & Marathi.
• Conduct two online courses called StreeNet on women’s right &
movement.
Training Change Agents.
• 400 youth put through different types of perspective building
workshops.
• Youth involved in activities like organizing seminars, initiating
social actions & advocacy.
• Select youth are placed with NGO’s , campaigns,& organizations

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 WHAT THEY DO?…
Using Media as a Tool.
• Training a group of basti youth in video making & dissemination
of it to basti communities.
• Theatre workshops to prepare for street plays.
• Workshops on journalism for raising social issues.
Advocacy
• Formulation or amendments to legislation for women.
• Support & participate in the women’s movement .
• Support progressive social movements working with dalits,
workers & tribals.

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 PROGRAMS

Youth For Change

Empowering Dreams Program

Information for Transformation

StreeNet Online Course

Yuvati Mela or Info Fair

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 PROGRAMS…

Community Video Unit

Partners for Justice Program

The Leher Campaign

The 103 Helpline

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 HRM OF AKSHARA
Selection of Team
Job Profile

Appointment
Probation
Confirmation

Performance Appraisals
Resignation

Retirement
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 MARKETING IN AKSHARA
Create awareness by visiting colleges and various libraries.

Conducts Melas and Festivals.

Own documentaries which are played in various social events
concerning gender bias and injustice.
Active Participation in various campaigns, protests and
social events.

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 FINANCIAL INFORMATION
DONORS.

HIVOS, a human right agency in Netherland.

Global fund for Woman, USA.
Sir Ratan Tata Trust, India.
Sir Dorabji Tata Trust, India.
Bread for the World, Germany.
ICCO, The Netherlands.
Concern India, Mumbai, India.
Swedish International Development Agency, Sweden.
Unruhe Privatstiftung , Austria.
Credit Suisse First Boston Bank, Mumbai.
Individual Donations.
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 PROJECT DONE
TITLE:- Registration and Marketing of Akshara’s Publications.

OBJECTIVES:-

 Registration Process through ISBN.

 Revising the prices of their books.
 Designing the marketing strategy for the books.
 Selling their published books.

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 PROJECT DONE…
Registration of books.
 ISBN
 13 Digit Number- Identifies books and books like product.
 Standard identifier for the book industry – all over the
world.

 Identifies, uniquely, your book as your book & go on each

book that is printed.

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 PROJECT DONE…
 Help in finding the book in :
Search engines (Google, Yahoo, Bing)
Bookstores
New web and social networking world (Amazon.com,
Facebook, Visual Bookshelf)

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 PROJECT DONE…
Steps for Registering a Book.
Register your publishing company with your state
Collect the appropriate forms for your business structure.
Pay them appropriate fee to register your business with your state.
Report your book sales to the government for business taxes and for wholesale
purchases of things like printing supplies.

The ISBN agency for the United States is Bowker, and you can purchase your ISBNs
from them on their website.

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 PROJECT DONE…
Revising the prices of Published Books :-

 Basis for Revised Prices:

Content of the Book.
Quality of the pages.
Attractiveness of the books.
Prices of Books.

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 PROJECT DONE…
Marketing of published books.
 Cameup with a few marketing strategies.
Door to door selling.
 Women’s magazine.
 Women oriented clubs , community meetings.
 NGO’s
 Colleges , Public & Private Libraries.
 Advertisement on social websites.
 Carried out few marketing strategies.

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 PROJECT DONE…
 Problems faced :
Private Circulation
Price Proof
Donated books
Triplet Receipt
 Reasons that attracted people to purchase books :
Belonged to NGO.
subject.
Colleges had women empowerment and related issues as

Research on such topics.

Housewives .

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 NATE MAITRICHE MELAWA…
Also known as Maa-Beti Melawa organized by Akshara
Women’s Resource Centre and BMC’s Savitribai Phule Gender
Resource Centre on 13th November,2010.
It is an integral part of Empowering Dreams Program.
Objective is to focus on the beautiful relationship that exists
between the mother and the daughter and making this
relationship more open, symbiotic and healthy through
various games.
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 NATE MAITRICHE MELAWA…

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 KITE FLYING FESTIVAL
Kite Flying Festival for Women’s Right organized by Akshara
and Savitribai Phule Gender Resource Centre on the occasion
of Makar Sankranti on 12th Jan 2011.
Bollywood celebrity “Amrita Rao” joined in this festival.
The main aim is to win for women an opportunity to show
their presence in public spaces.

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 KITE FLYING FESTIVAL…

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 KITE FLYING FESTIVAL…

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 KABIR FESTIVAL

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 YUVATI MELA
Yuvati Mela – an event for young women. It attempts to give
them a space to have fun as well as learn, share experiences
and express their views.
Games carried in Mela are as follows:
 SWAYAMVAR

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 YUVATI MELA…
 SNAKES AND LADDERS

 SACK RACE

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 YUVATI MELA…

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