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A leading global mobile advertising network

London

San Francisco New York

Tokyo
Bangalore

Nairobi Singapore

Sydney

‡ 35 Billion Impressions ‡ 200 Million Consumers

‡ Live in 120 countries Reached
‡ 11,000+ Advertisers and
Publishers


  

 

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Simple and effective solutions, operating at scale

Key themes for today

1. Mobile applications could be a $38 billion market by 2015

2. The market dynamics are complex and fast moving

3. The Middle East market is part of this change

4. Mobile advertising is a driver of the mobile applications market

5. Consumer acceptance is growing; advertisers are responding

6. App developers focus on innovation


  

  
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Know your market and build for it

Middle East market is growing fast


  

  
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Middle East market fundamentals are strong

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10x increase in mobile advertising in next 12 months
2015 estimates at $100 million

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60% of the 350 million people under the age of 25
50% mobile phone penetration, 60% mobile web enabled


  

More than 2 Million Apps Downloads Weekly on Ovi
Globally leading markets for Smartphone adoption; KSA and UAE

Mobile ads are accepted by 61% of consumers

  

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40%

21%

13% 14%
12%

Very comfortable,
Somewhat comfortable,No opinion, Somewhat uncomfortable,
Not comfortable at all,
ey serve an important
I¶m getting
purpose
used
I do not
to seeing
think much
themabout ads
they
oncan
my be
phone
distracting
they are intrusive

a
  


 
     
 !


  

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It¶s not all about free apps

 
  

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Yes Maybe No Yes Maybe No Yes Maybe No

22% 29% 21%

42%
50%
5 %
28% 26%
29%

Base = Control respondents (n=1,511)

What if scenarios presented:
Q5. With ads on your phone::you get free apps; Without ads: you pay for those apps;
Q6. With ads: your phone bill is reduced by 10%; Without ads: you pay the regular price;
Q7. All the ads on your phone are personalized to you in a helpful way? For example, you travel to a new city
and an ad gives you a coupon to a local restaurant; Are you more willing to have ads on your phone?

Branding is a key opportunity on mobile


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Introduced you to something new 5 %

Given you something
for free 29%

Entertained you 26%

Helped you learn more about something 2 %

Saved you money 19%

Saved you time 19%

Reminded you of something important 16%

Helped you find something nearby 12%

Been relevant to who you are or what you are doing 6%

Base = Control respondents (n=1,511)
Q4. Has a mobile ad ever«? [check all that apply]
10


  

  
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The device is a mobile and makes calls

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26%

16%
11%
7% 7%

Call Purchase Viral Search Content

Base = Test respondents (n=1,511)

Q8. If me saw these ads on your phone, which would me click, if any? [check all that me might click]

The mobile app landscape

Saturation point reached (350k+)?

Market dynamics change daily and hourly

Highly competitive


  

  
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The mobile app opportunity

‡ Still huge opportunity for developers

‡ Android ecosystem is still emerging

‡ Top apps are worth millions of dollars

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There are four main ways to make money

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Key themes for today

1. Mobile applications !# be a $38 billion market by 2015

2. Market dynamics are complex, fast moving   



3. The Middle East market  




4. Advertising is "# driver of the mobile applications market

5. Consumer acceptance is  #
 ; advertisers are responding

6. App developers focus on innovation, scale  


 

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www.inmobi.com

www.inmobi.com/research

rob@inmobi.com