DS/ Carpet Manufacturing private limited

company
• Partners
• Najeebullah • 40 %
• S.A.kashif.perzada • 10 %
• Misbah u Din • 15 %
• Harron Raseed • 15%
• Haris khan • 20 %
 Reasons ?
• Raw material availability
• Trained and skilled worker availability
• Related to the culture of non pashton
Afghani's , kashmeri’s ,and Balochi’s
• Major market in European countries
• No need for latest technology
 Name

DS/ Premier carpet Manufacturing

company
 Slogan

To furnish every home with

quality carpet.
Logo

SN
 Vision
To be the premium carpet company of the
region to combine systematically factor of
production to produce high quality product
for divers and chalinging role in domestic
and global market
1 What is Mission statement

• A clear statement of your company long

term mission

• Use the word that will help direct the groth

of your company
 Mission
• Our mission is to provide quality product
and new innovation that enable DS carpet
premier company to be an excellent at all
level
• DS premier carpet company enable
individual to furnish their home according
to their dream and desire
2 The Team
• List of key management and CEO

• Previous experience to show that these

are the people with record of success

• Summaries number of experience in this

field
 Management
CEO
Hasan Mustafa

Director marketing & sale Director production

Misbahuddin Ibrahim jan

Assistant director
Nadia Nasim
 Secretary
Sundas Rouf

Assistant secretary
Palwasha Irfan

General Manger product

Gen. Manger marketing and sale
Nawaz Alam Syed Ikram Akber

Manager R&D DPTMNT

Supervisor Waled Ali khan
Syed Mudaser Shah
 Management experience
• Hassan Mustafa • 15 years in IMscieces
(CEO) • 10 global carpet company
• MISBAHUDIN
( Director sale & marketing)
• 9 global carpet
• Ibrahim Jan (director of company
production)
• Nadia Nasim • 7 Hundi company
(Assistant Director)
• Sudas Rouf • 6 Razmak industry
( secretary)
• Palwsha Irfan • 5 year in Honda
(assistant secretary) Motors
• Syed Ikram (general • 7 years in Razmak
manager marketing & sale)
industry
• Nawaz ALAM (general
manager production) • 5 year in Bara Mineral
• Waleed Ali Khan water
(g. manager R&D) • 5 years in imsciences
• Syed Mudasir shah • 4 years in Mohsin
(supervisor) Match factory
 3 What is market summary
• Market present, past, future

• Review those changes in market share

pricing , competition that provide
opportunity for company success.
 Market summary
• 2005,2006,2007 prices low demand low
• 2009,2010 prices high demand high
• Hand weaved carpet captured 68% share
of carpet industry
• In future more demand
Internal and external analysis
• Strength:
High trained worker
Great experience in carpet industry
Raw material available at low cost
No extra role of technology
Weakness:
Barrier in to reach global market
Opportunities :

• To enter new market such as Dubi ,Italy

• To introduce value added product
• scope for innovation and new product
Threats
• Economic crises may affect business
because it is luxury goods
• Low market share in domestic market
Products design
• Irani design, sherwani, kazak. Balochi.
Prices:
• 15 000 up to 300000
Place:
• Product available in Kabul, Peshawar,
New York, Birmingham, Berlin
Promotion:
• Advertisement, sales promotion, official
website
 Financial plan
• RAISNG OF
CAPITAL
• Contributed capital • 500,000,000

• Bank loan • 300,0000

• Borrowed from friends • 300,0000

 Asset Required
• Building • 3
• Machinery • 5
• Frames • 400
• Raw material • According to need
• Other equipment • //
• Personal • 1200
 Allocation of capital
Production cost
• Raw material • 300,0000
• Rent • 200000 monthly
• Wags • 1250000 monthly
• Interest • 9% per Anm
Selling cost
• Transportation • 600,0000

Marketing
• Advertisement • 2000000
• Sale Promotion • 1300000
• Official websites • 100000
 Asset
• Building for main office • 60,0000
• Show rooms
• 15000000
• Machinery
• Machinery
• Miscellaneous
expenses • 60000000
 Technology
• Basically weaved by hand but

• For ending process and raw material convert to

semi finished goods simple technology required

• Accounting and finance department, R&D will be

based on latest technology
 competition

Summaries competition

Outline your company advantage

 Who will be the competitors
and ours competitive advantage

Competitors
• Irani industry, kashmery, and Turkey Industry
Competitive advantage:
• High demand for Pakistani and afghani hand
weaved carpet in international market
• Low prices as compare to other
• Product according to consumer choice
 Goals and objective
Five year goal
• To capture 50% market share.
• To earn Maximum revenue
• To enter growth stag
• To build profitable relationship with
customer by developing better product at
low cost
 Key issue
• Chang in taxation

we will increase in prices

• Chang in tariff

Move to horizontal integration

• Increasing in the price of raw material

control input
• changes in law employs salaries

Reduce the number of extra workers