AT&T

American Telephone
& Telegraph
 AT&T
• The AT&T Corp., formerly known as the American
Telephone and Telegraph Corporation, is as old as
the telephone itself.

• AT&T's roots stretch back to 1875, with founder

Alexander Graham Bell's invention of the telephone.

Today, AT&T is a global communication and

networking leader, focused on delivering IP-based
solutions to enterprise and government customers.
 AT&T
• The largest telecommunications company in the
United States, and largest communications company
in the world.

• Industry leaders in providing wireless service, high

speed internet access, local and long distance voice,
and directory publishing and advertising services
across the US.- AT&T Real Yellow pages.

• Are also developing their business to include next-

generation television services with their new AT&T
U-Verse TV.
 AT&T
• Specialties
Wireless Services, Your World Delivered
eCommerce, AT&T telepresence, 3 types of ecommerce services for
UNIX OS

U-Verse, U-verse Mobile gives U-verse TV customers one-app access to

download and watch TV shows and schedule their home DVR recordings
directly on their smartphone.

Enterprise Applications & Managed Hosting

Solutions, VPN, Ethernet & data integration operation and more
AT&T Real YellowPages
 AT&T
Today, AT&T is:
• No. 1 in wireless customers
• No. 1 in local access and long distance lines
• No. 1 in large-business customers
• No. 1 in data revenues
• No. 1 in DSL broadband lines
• No. 1 in directory publishing

Fortune magazine named AT&T as America’s and the

World’s Most Admired Telecommunications
Company in 2006.
 AT&T
Global Issues for AT&T
Identify issues that organizations face when trying to
expand globally as a result of opportunities afforded
by new technology.
Include information on how the internet is used and
[[[[[1

viewed by consumers in other countries.

Explain how a company may have to adjust its
operations and procedures when doing business in
other countries.
 AT&T Principles
• AT&T is committed to acting responsibly in every way and to improving the
quality of life in the communities it serves.
• Guided by time-honored values of honesty, integrity, openness and respect,
we are driven to deliver on promise to always do the right thing.
• AT&T’s corporate social responsibility reinforces a commitment to serving
customers, stockholders, employees, suppliers and communities with
attention to quality, care and value.
• A central component of philosophy is AT&T’s insistence on behavior that
is consistent with good citizenship on a global scale.
• AT&T’s global citizenship commitment encompasses good corporate
governance; innovation; community engagement; volunteerism and
philanthropy; diversity and inclusion; and environment, health and safety.
• AT&T continues to improve existing programs and to develop new plans
and programs in the areas of good corporate citizenship for 2006 and
beyond. AT&T 2006 Social Responsibility Report
 AT&T Innovation
• Focused on the company and its customers, & aware that
their vision and products have an impact beyond
immediate imagination.
• To innovate with the best interests of society in mind,
apply principles of sound, responsible and forward-
looking stewardship to the needs of society.
• Innovation at AT&T moves beyond the traditional
confines of the laboratory to working with groups
throughout the company to develop new and better ways
to perform everyday functions.
• They are evaluated for their impact on the company and
its customers and for their contributions.
 AT&T Coverage
• Global Reach: provide the best coverage of any wireless
carrier worldwide.
• With AT&T, customers have the freedom to make wireless
calls using an internationally enabled phone on all seven
continents and in more than 220 countries.
• The nation's fastest mobile broadband network serving 85.1
million customers.
• Offering the most phones that work in the most countries.
Offering voice coverage in more than 220 countries, data
roaming in more than 195 and 3G in more than 125
countries.
 AT&T Coverage
• Offer wireless data coverage in more countries than any
U.S. carrier — with wireless data-roaming in more than 195
countries for laptops, hand-held devices and other data
services and third-generation (3G) services in more than
125 countries.

• Also offers wireless service on more than 140 cruise ships

worldwide

• The U.S. wireless carrier for the iPhone 4, which launched

in June 2010 and revolutionized the industry.
 AT&T Coverage
• The only U.S. national service provider to offer a 100
percent IP-based television service with U-verse TV. AT&T
Advanced TV offers you a TV choice that's better than
cable through AT&T U-verse TV and AT&T | DIRECTV.

• The nation's largest provider of broadband - more than 17.4

million high speed Internet subscribers (as of 2010).

• In Nepal NTC is currently establishing connections to

international roaming calls using AT&T telecommunication
operator.
 QUICK FACTS
• Tier 1 AT&T Competitors: Verizon Wireless (VZ), Sprint
Nextel (S), Qwest Communications (Q), Vodafone Group
(VOD)
• Tier 2 AT&T Competitors: Deutsche Telekom (DT), France
Telecom (FTE), CenturyTel (CTL), Cincinnati Bell (CBB)

• Global Headquarters Leadership

Dallas, Texas Randall L. Stephenson, chairman
and chief executive officer
• Employees Worldwide 2009 Reported
272,450 Consolidated Revenue
$123 billion
 KEY SUCCESS FACTORS
• Products- provides new application and capabilities
anywhere and anytime
• Service- wide array of services and specialties
• Technology-business tools to cool items for
entertainment
• Innovation- Although 3G is still fresh but talks of
4G already on the way.
• Competition- no signs of major firms exiting.
Critical success factors to stay competitive is
retained.
 PRICING STRATEGIES
• AT&T has a DIFFERENTIAL PRICING for its
customers.
• Under this, a customer would be billed not on
monthly basis, but as per their usage.
• It would be just like how it charges its wireless data-
card users.
 AT&T Hands Campaign Voted
‘America’s Favorite Magazine Ad’