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Presented by
Raghav
Swapnil karn
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ðStarted with his family business in textiles

ð aunched first branded ready made trouser brand named

as pantaloon in 1987

ð
 exclusive shops of pantaloon fashions by 1992

ðdded two more brands-John Miller & Bare

ðpened his own store at Kolkata in ugust 1997 to market

these brands

ðxpected Rs 7 million business in 1st year but did a

business of Rs 1 million
]
]  
ntered the hypermarket concept in the form of Big
Bazaar in 21

Required a lot of investment but the company till then had

generated only a profit of Rs 4 million

Taking a high risk,took a loan of Rs 1.2 million

The first Big Bazaar at Mumbai clicked and pulled over

1, people within the first week of its opening

 


Big Bazaar was designed by Mr Biyani

Wanted to give indian customer the feel of local market

place

Tried to dispel the myth that big stores charged more on

commodities compared to local kiranas

Successfully overcame the challenge through its effective

advertisement campaigns

conomies of scale enabled big retailers to provide lower

prices,discounts,and promotional gifts at their stores
 ]


xploited the economies of scale-from raising finances to
negotiating rentals for the store space

arlier paid 75 million for a 5, sq.ft store which

generated an annual turnover of Rs 3.5 billion

Today pays only Rs 4 million for same space and generates

a turnover of 5-
 millions

May be partly attributed to mall making frenzy in the country


  


Tied up with manufactures to bring down the selling
prices

Started Food Bazaar within the premises of the Big

Bazaar itself

pted to use the traditional supply chain rather than

developing its exclusive supply to replenish its stores
] 

Reliance

Walmart

R.P.Goenka group

K.Raheja group
 


1. Do you think this layout would be successful in the wake
of the entry of big players such as wal-mart in the Indian
market?

Customer oriented policies

Clear understanding of indian customers mindsets

2. Do you think the traditional supply chain would work
in the future as reliance has chosen to follow the
exclusive supply chain Route for its stores?

ow cost involved

Runs the risk of shortages in scenarios where a

particular product related promotional scheme is
launched in all its stores simultaneously
3.Do you think that having a farm near Big Bazaar is a good
idea?Do you think this concept would be operationally
viable?

Fulfills the indian mentality of preferring freshness in their

food

vailability of space for a farm at every Big Bazaar outlet

THANK YOU