“SCOPE OF SODA ASH AND

SODIUM SILICATE IN
NATIONAL CAPITAL REGION”

SUBMITTED BY :-

PARTEEK BANSAL
M.B.A III SEM
CONTENT :-
 Company Profile
 Objective of the study
 Research Methodology
 Data Analysis
 Findings
 Suggestions
 Learning
COMPANY’s
PROFILE
Kiran Global Chems Limited
 Started in 1979
 Founder and Chairman – M.S. Jain
 Formerly known as “Kiran Pondy Chems Limited”
 Started with manufacturing Sodium Silicate
 Presently, largest manufacturer of Sodium Silicate in India
 One of the largest importer of Soda Ash in India
 32 manufacturing units across India
 2 international units
Strengths
 Largest manufacturers of Sodium and Potassium Silicate
 In house fabrication and engineering team
 “Sigma 4” rating in operational efficiency
 Strong presence in export market

 Aggressive market expansion

Customers Profile
Global Customers

•ESAB (Germany)
•Schlumberger (USA)
•MI Drilling (USA)
Domestic Customers

•Hindustan Unilever Ltd

(India)
•Proctor & Gamble India Ltd
•Henkel India Ltd
•National Aluminium
Company Ltd (NALCO)
•Hindustan News Print Ltd
International Units

UAE
 Wholly owned manufacturing
unit
 Commenced operations in 2005
 Producing Sodium Silicate
(liquid)
 Capacity 25,000 M.T. / P.A.
International units
EGYPT
 Wholly owned manufacturing unit
 Producing sodium silicate
 Capacity 50,000 M.T. / P.A.
OBJECTIVES OF THE STUDY
Scope of chemical industry in
NATIONAL CAPITAL REGION (NCR)
Gathering the brief history of soda ash
and sodium silicate in chemical industry.
To find the main users of soda ash and
sodium silicate in national capital region.
To find out the potential customers for the
Kiran Global Chems Limited (attractive
market segments).
RESEARCH & METHODOLOGY
 Primary Source –(Internet websites)

 Telephonic interview

 Questionnaire - (sample of 40 customers)

 Area - NCR
ANALYSIS
The sample size of 40 respondents has
been taken from national capital region,
who has almost occupied the major area
of chemical industry in this region (NCR).
Out of which 25 respondents belongs to
soap & detergent industry and rest of the
15 related to the glass industry.
Q1. Are you users of soda ash ?
Yes
No
Q2. Which kind of grade you use while
operations?
Soda dense.
Soda light.
Other
Q 3.Which commodities are you
manufacturing?
Glass.
Detergents.
Soap.
Q4. What is your monthly consumption of soda ash?
 1 To 20 tonnes
 20 To 100 tonnes.
 100 To 500 tonnes
 More than 500 tonnes
Q 5. Which type of chemical is being used
in making soap?
Sodium silicate .
Palm oil .
Q6.Which type of sodium silicate is used?
Sodium silicate liquid.
Sodium silicate solid.
Q7 .What is their monthly consumption of Sodium
silicate?
 1 To 20 tonnes
 20 To 100 tonnes.
 100 To 500 tonnes
 More than 500 tonnes
Q8. Are you interested in dealing with us in future?
Highly
Moderate
Low
FINDINGS
 There are lot of potential users of Soda Ash in NCR.
 Most of the manufacturers are using Soda Ash Dense
in their operations.
 Manufacturers of glass and soaps are more as
compared to detergent manufacturers in NCR.
 Out of the soap and detergent manufacturers, most of
them are using sodium silicate in their operations
rather than palm oil.
 All the manufacturers of soaps and detergent are using
sodium silicate liquid in their operations rather than
sodium silicate solid form.
 40% of the manufacturers are interested in dealing
with the company.
SUGGESTIONS
There are lot of users of Soda Ash in NCR and
these can be easily captured by the company.
Most of them are using Soda Ash Dense in their
operations and Kiran Global Chems Limited is
trading in good quality of Soda Ash Dense.
Monthly consumption of Soda Ash in NCR is
estimated to be more than 100 tones. So, it will be
beneficial for the company if these customers are
captured properly.
There is also a very good demand of Sodium
Silicate Liquid in NCR. If these customers are
captured, it will surely going to enhance
company’s profits.
LEARNING FOR THE TRAINING
How to behave in a corporate world
How to deal with persons
Knowing the basics of work in the
company
Business etiquettes
No place for excuses in order to avoid
work
Discipline