Beruflich Dokumente
Kultur Dokumente
TOPIC: SUNFEAST
SUBIMITTED BY:
MD AFZAL AZAM
PRABHAKAR BHATTACHARYA
BHIBHU PRASAD
GAURAV YADAV
ANKIT OJHA
CONTENT
ITC LTD
SUNFEAST
THE STP FOLLOWED BY SUNFEAST
THE 4P’S
CHALLENGES AHEAD
RECOMMENDATIONS
REFERENCES
Sunfeast
KEY REASON FOR SUCCESS
TARGET MARKET:
Mothers/Housewife
Children
Teenage
The Price
Volumes
Pofit Margin
PROMOTION STRATEGY
Advertisements targeting-
• Mothers (Awareness Ads)
• Children (Cartoon Channels)
• Teenagers ( Sunfeast Open & Mumbai
marathon and Bangalore marathon.)
• Masses population of India(SRK & SURYA)
• SALES PROMOTION-HUGE SAMPLE
DISTRIBUTION at INTRODUCTION STAGE
• Conducted Mass Campaign(HARA BANAO
CAMPAIGN)
PROMOTIONS……….
DISTRIBUTIONS STRATEGY
WHOLESALE
DEALER BASE
RETAILER
CHALLENGES AHEAD
RECOMMENDATIONS:
#More penetration
#Gap between no.3 and no.2 should be
reduced using product
development,market development.
THANK YOU