What Are Your Strategic Objectives? • To have clients not customers? • Create desire? • To be most respected? • To build client loyalty? • What is your ‘long-range goal’? • What is you desired market position? • What is the strategic objective of each tactic?
Website and Online Presence • Study by the Information Technology Services Marketing Association indicates that 77% of decision makers now find service providers using the Web. • Clients use the Web to make preliminary assessments of consultants. • Nearly 75% of buyers find consultants through their own research on the Web not from contacts initiated by the consultant. • Your Web presence can establish you as a serious player – or not.