Beruflich Dokumente
Kultur Dokumente
Presented To :
Mr. Naveed Ilyas Presented By:
Abdul Khaliq – 9205
Mujtaba Sheriff - 8885
Rana Talal Zahid
-11663
Muhammad Saleh –
11847
Margaret Gomes -
INSTITUE OF BUSINESS MANAGEMENT - IoBM
8451
ENGRO
Formerly Engro Chemical Pakistan
Vision Limited
"To be the premier Pakistani enterprise with a global reach,
passionately pursuing value creation for all stakeholders. "
Power Generation
Engro Powergen Limited (EPL)
Incorporated to undertake Engro’s entry into the Energy &
Power Sector
Foods
Engro Foods Limited (EFL)
Industrial Automation
Avanceon
Providing process control solutions to industrial units and
management software solutions
PVC Resin
Engro Polymer & Chemicals Limited (EPCL)
A synthetic resin, composed of repeating units of vinyl
chloride. It is very versatile and is used in a wide variety of
products
INSTITUE OF BUSINESS MANAGEMENT - IoBM
Introduction
Omore was launched by Engro Foods in
April 6, 2009 .
Ice cream factory located at Sahiwal.
The ice cream was launched in eight
cities and towns.
Started the brand with 24 different
formats and flavors.
Information Search
Alternate Evaluation:
Geographic
Region of the country: Pakistan – Major cities like
Karachi, Lahore
Urban or rural: Urban
Measurable
Substantial
Accessible
Differentiable
Actionable
Omore Positioning
• Design: Design is OF
INSTITUE theBUSINESS
totality of features
MANAGEMENT that affect
- IoBM
POSITIONING & DIFFERENTIATION
Image Differentiation
Media:
Event:
Symbol:
Competence:
Responsiveness:
Features:
Packaging:
Labeling:
Size:
Service:
Returns:
Froo
INSTITUE OF BUSINESS MANAGEMENT - IoBM
CREATING VALUE - PRICE
Price List of OMOR’E
a.Awareness
b.Liking
c.Purchase.
Advertising
Sales Promotion
Events/Experiences
Public Relations
Personal Selling
Direct Marketing
• Audiovisual material
Jingle and music is so strong that people recognize OMORE
with it.
Sales Promotion
•Sales promotion is variety of short
term incentive to encourage trial or
purchase of product
• Entertainment
Jingle and music is so strong that people
recognize OMORE with it.
• Trade-in allowance
OMORE gives 16% trade allowance to all
the retailers and wholesalers
INSTITUE OF BUSINESS MANAGEMENT - IoBM
O-LEVEL 1-LEVEL 2-LEVEL 3-LEVEL
Public Relations
Public Relations
• Charitable donations
Engro Foods has also proved itself to be a socially
responsible company in many ways, For example when
our nation faced a major catastrophe in a form of the
floods which shook the foundations of our country,
Engro Foods stood firm in its commitment to the social
causes, and provided financial help, food and shelter
through the help of various relief organizations.
• Sponsorships
OMORE have sponsored several TV programs like Cooking
shows, Morning shows and Cricket matches etc.
INSTITUE OF BUSINESS MANAGEMENT - IoBM
O-LEVEL 1-LEVEL 2-LEVEL 3-LEVEL
Public Relations
•Publications
OMORE has done publication which reflects
its vision and objectives in the short and
long run. They provided information on how
the OMORE ice-cream goes about its
operations and how OMORE ice-cream is
nutritious because it uses pure dairy
products as compared to the competitors.
• Incentive programs
OMORE has given refrigerators to its retailers for their
ice-cream products. It also gives 16% trade
allowance to all the retailers and wholesalers as an
incentive. Incentives also include branding of Store
on achievements of target sales
INSTITUE OF BUSINESS MANAGEMENT - IoBM
O-LEVEL 1-LEVEL 2-LEVEL 3-LEVEL
• Samples
Sampling was done by OMORE at the time
of launch in all the major location of
cities to increase the customer
awareness and also create the liking of
the product
Entertainment
Causes
Samples