Beruflich Dokumente
Kultur Dokumente
Enterprise Software Market, 2010
July 2010
Ñ
|
ÿ
Simultaneous disruption of multiple dimensions & hyper competition
6
on-demand pure players, fast evolution, M&A acceleration,
managed services providers,
ÿ
emergence of mega vendors
adjacent market mega vendors mastering the complete stack
Business Networks
New Users
ÿustomers & Usage
The value is not in describing this chaos, but in organizing it in an analytical way which
provides support to SAP management to make decisions.
ÿustomers
@
Technology ÿompetition
xo-To-Market
ÿ
ÿonsumerization of ^T Environments
= Expectations and accessibility of technology from the consumer market are enabling enterprise
workers to take control of their ^T work environments
ÿ
Line-of-Business Empowerment
= Budget pressures (ÿapex vs. Opex) along with the
desire for better corporate agility and autonomy are
enabling line-of-business to increasingly become the
recommender and buyer of software, rather than ^T
Enterprise Social/ÿollaboration
= The drive for better collaboration and networking both inside
corporations and across businesses leads to the mainstream
adoption of enterprise social/collaboration platforms
= ÿustomers bring their consumer expectations of social networking
and on-line collaboration to their enterprise work environments
ÿ
ÿontent
= The increasing availability and accessibility of content for
consumption allows content providers and information brokers to
rise to prominence, disrupting the balance of power of existing
software tools vendors
ÿloud ÿomputing
= Paradigm shift from on-premise, physical ^T
infrastructure to shared, hosted, virtual ^T
resources, utilizing a utility model
^n-Memory
= The advent of 64-bit computing and cheaper memory
has spurred the development of in-memory computing,
enabling new applications, most dramatically in
database and B^/Analytics
!|
|
ÿ
x
= ÿonsumerization of ^T Environments = Alternative Business Models
= Mobile: Always-On and ÿonnected = Market Places and On-line Stores
= Form Factor and User ^nterface Evolution
= Line-of-Business Empowerment
= Enterprise Social/ÿollaboration
ÿ
= Market ÿonsolidation and Mega Vendor = ÿloud ÿomputing
Stacks = ^n-Memory
= ÿontent
= Service Delivery Systems
ÿ
ÿ
^ "
ÿorporate-centric ^T ^ndividual-centric ^T
environment environment
Prediction
= Enterprise standardization only becomes applicable to ^T
infrastructure and back office functions
= Enterprise ^T infrastructure becomes flexible to support myriad
of devices and software applications that business users want to
use
# $
ÿ
Desktop-centric: Mobile:
On and connected Always-on and
while at your desk connected
^ "
0 %
&ÿ#
Prediction
= Microsoft and ^BM will dominate social/collaboration platforms
in the enterprise
ÿ
ÿ
'
Prediction
= As the enterprise software market matures it will evolve to a 2
tier model ʹ a handful of mega vendors and a long tail of small
niche specialists. Vendors caught in the middle will struggle to
compete.
ÿ
Prediction
= ͞^nformation as a Service͟ rises to prominence as a growing
number of content service providers provide packaged content
through information brokerage market places
" "
x
" %
$
Vendor-centric
Market places and
software acquisition
on-line stores
model
Drivers Key Activity
= ÿonsumerization of ^T environments and line-of-business = As of June 2010, Apple͛s Apps store has over 225,000 apps with
empowerment is driving the usage of market places and on-line over 5 billion downloads
stores in the enterprise, often directly coupled to a hardware
device (e.g. Apple͛s app store) or an application platform (e.g. Exemplar Vendors/Products
SFDÿ Force.com)
= Apple
= xoogle
^mpact
= Market places, along with their alternative business model
(micro-payments, subscription) disrupts the traditional user
Related Market Dynamics
license + maintenance software model = Alternative Business Models
= Democratized application development through a market place = Mobile: Always-On and ÿonnected
impacts traditional software vendor development = ÿontent
= Service Delivery Systems
^mplications to SAP = Line-of-Business Empowerment
= SAP needs to design its enterprise software so that it is more = ÿonsumerization of ^T Environments
suited for consumption through a market place.
Prediction
= Majority of business user software will be acquired through
market places
ÿ
ÿ
= SAP should embrace the cloud computing model for all future
developments Related Market Dynamics
= Mobile: Always-On and ÿonnected
Prediction = Service Delivery Systems
= All general purpose business applications run in the public cloud. = Market Places and On-line Stores
Private/hybrid clouds will be utilized for remaining proprietary or = Alternative Business Models
sensitive applications
^
Prediction
= E^M and Data Warehouse becomes redundant
= Database market becomes commoditized, however vendor
market share remains essentially unchanged
(