µTHE FLOREO¶

§
 §


  
§  
§

 The Team & Designations
i CEO - NISCHAY.D
i COO -KUSHAL.T.R
i MARKETING -AMRENDRA KUMAR
i FINANCE -ANURAG.V, KEERTHI
i OPERATIONS -LINSON, DASHRATH
i HUMAN RESOURCE-HEMALALITHA
i ADMINISTRATION -ARUN.S.PATIL
 VISSION
i To become a leading Flower Consulting
Firm and Retailers and spread fragrance to
the life¶s of people.

MISSION
i We cater to all the utilities and needs that
are fulfilled by FLOWERS.
 Goals & Objectives

i Long term goals

-to be one of the leading florists & distributors in the state.
-to establish strong brand name in florist business.
-to start the business in other states as well.
-to create more number of loyal customers.
-to increase ROI.
-to purchase agriculture lands to start the production.
 Market Scenario &
Opportunities
i Floriculture industry is a booming industry in
India with government giving its special interests
and caters to the world market with its bulk
exports.
i There are very less number of players in the
Indian market.
i Presently the industry in India needs a good
market in India to sell its produce.
i Flowers are given special importance in the
country which is basically culture driven and is
known for its festivals and celebrations.
 4usiness & Marketing
Concept
i Providing specialized consultancy for Flower needs.
i Setting up of Retail outlets of flowers (large outlets &
kiosks at commercial areas).
i Corporate contracts.
i To play as Middleman in the flower trading.
i Providing Franchises on Royalty basis.
i Online marketing system through Internet Hub & email
newsletter.
i USP- Specialized Consultancy for flowering needs.
 Competition
i Existing players in the market.
i New entrants.
i Competition from the local vendors.
i Other players who have attained Economies
of scales
 Resource Requirements
i Flowers and Technological requirements to
store them.
i Personnel requirements
-Expertise, Designers, distributors, staff.
i Other requirements
± Financial, distribution, promotion, etc.
i External requirements
± Products/services/technology required to be
purchased outside the enterprise.
 Financial Plan

i Sources:
-Peppercorn income by taking on spot
contracts.
-Self pooled funds from the team.
-Small Industrial Development 4ank of
India.
-National Horticulture 4oard.
-Angel Investors.
 Return on Investment

i Payback/Return Rs.10729000

i ROI=Payback-Investment *100
Investment
=10729000-8614000 *100
8614000
ROI=24.55%
4reakeven Sales(Rs)=2933065
 Risks & Rewards

i Risks
± Flowers are perishable in nature.
i Addressing risk
± Cold storage utilization.
i Rewards
± 4rand establishment, income & employment
generation, contribution to economy.
 Key Issues

i Short term
- To create a new market by exploring the
floral needs.
i Long term
-To diversify into the market by setting up
clubs, resorts and recreational centers.