Beruflich Dokumente
Kultur Dokumente
Y !
BENCHMARKING
_ In sharp contrast to the
conventional approach of setting
the future goals extrapolated from
the internal practices and past
trends.
_ Since external environment and
market conditions change rapidly;
goal setting which is internally
focused can¶t be true reflection of
customer¶s expectations.
BENCHMARKING
Organizational culture
Marketing strategies
Operational activities
Financial aspects
Human resource
Or any other aspect
V
_ Internal benchmarking
_ External benchmarking
_ Functional benchmarking:
Internal benchmarking
Õ ÕÕ
Comparative Õ
research to seek
world-class _ Discovering innovative
excellence by practices
comparing business
performance not
:
only against
competitors but also _ Not suitable for every
against the best organisation
businesses operating
in different industry
m
V
_
_
_ -
÷
÷
÷
÷
÷
÷
÷
÷
÷
÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷
÷
÷
÷
÷
÷
÷
÷
÷
÷
÷
÷
÷
÷
÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷÷
÷
÷
÷
÷
METHODOLOGY OF BENCHMARKING
AT&T
Vs
XEROX
"#$%&'(#)"--"#*(0-
_ (
_
_ -
1
_ &1
_ %
.
_ %
"#$%&'(#)"--"#*(0-
_ (
_
4
5 4
6
r
7
8
r
Õ
&&("&-*+ "#$%&'(#)
* (
r 1
9 ":
;
r
r
r
r #
r
Õ
"#$%&'(#)+ -"&<*(+#-
5
r
1
Legal & Ethical Guidelines
_ '
=
_
=
_ &
=
_ '
=
_ ,
=
EXAMPLRY SPIDER CHART
FOR BENCHMARKING