You have a dream….

The dream
has come in the womb of the
universe… it is the responsibility of
the universe to fulfill the dream….
The universe conspires to help
achieve your dreams…

Paulo Coelho
You find the purpose….
The means will follow….

Mahatma Gandhi
Jonathan livingston
seagull

Richard Bach
 Goli
Vada Pav No 1
Ethnic fast food…
Finger food…
Mobile food…
 Hum Hindustani…

… Colgate…
… Gillette…
… Lux…
… Bata…
… Ray ban sunglass…
… Cross pen…
… Hyundai…
… Nokia…
… Compaq laptop

Hindustani brand…
 Ethnic food

• Kellogg's story…
• Ethnic food opportunity…
– 100 crores population…
– Target 50 crores…
– 500 crores opportunity…
– 5000 crores opportunity…
 Why Vada Pav...

• Fast food…
• Finger food…
• No plates….. No spoons
• No tables….. No chairs
• Mobile food…
• Potato and wheat…universal appeal…
• Besan… spices… ethnic appeal
International success stories…
Any thing between bun sells…
 Why brand name Goli...

• Vada Pav was born ……

• The Mumbai lingo…

• The pre-fried version …

• Corporate finance story ……

First store – Kalyan

• First store opened in

February 2004

– Red signifies…
– White signifies…
– Green signifies…

– Goli Bhai is….

Our first few stores…
Our first few stores…
Our first few stores…
Old Kitchen – Manual…
Our logistics then…
 Our challenges

• Wastages…
• Pilferages…
• Standardization…
• Price fluctuation…
• Chef based operations…
 Our experiments…

• Ultra violet rays…

• Nitrogen gas chambers…

• Blast chill refrigeration…
 Our solutions…. Paradigm shift

• McDonalds

• OSI INC

• Vista
 About OSI INC

• OSI INC and McDonalds’ Corporation are partners for supply

chain for the past 40 years world-wide.
• OSI INC. was established in 1928 in food business as OTTO &
Sons, and in 1955 it forged a partnership with McDonalds for
food processing and supplies as an exclusive suppliers to
McDonalds.
• OSI INC. has evolved into one of the largest private food
processing corporation in the world.
• OSI INC. is held in high regard throughout the food service
industry for its manufacturing efficiency, product innovation,
dedicated customer service, and commitment to food safety.
Theccha sent to VISTA
from Goli Kitchen Goli vada’s processes…

Besan purchasing

Potato Washing Weighing Metal Detector

Storing
Packing in plastic Packing in cartons
Potato peeling (12pkts each)
Bags (22 each)

Mixing with water and

Counting Weighing Soda as per recipe
Potato dicing

Blanching at 100 deg Sorting Sealing

Celsius Besan batter ready

Blast freezing at -18

Potato sorting Storing at -18 degree
Degree Celsius for
60 mins Celsius in cold room

Potato smashing

In Refer van
Parfrying for 30 secs

Adding Theccha to
Potato Dipping in Besan
batter

Patty making Goli Kitchen

Mixing In Refer van Goli Stores
(Cold room)
 Vada’s made in a fully… automatic plant

Every vada passing thru a metal detector and screened

 Tracking vada’s

Batch No:
Mfg Date:
Exp Date:
Frozen logistics…
Innovations at store…
Frying made simpler….
The Difference…
 Ready for scale up…. But,
Nobody…. knew us

…Vada pav is as powerful a name as

Amitabh bacchan……

So the press covered us…..

 The story unfolds…..

• Fund raising…

• Many suitors….. difficult to pick and choose

• Few prime stores

Prime stores
Prime stores
Landmark Store
 New Challenges…

• Super fast expansion… 300 stores in 3 months

• Real estate economics….. Major stumbling block

Our solutions….. 300 Aarey booths
Our solutions….. 300 Aarey booths
Our solutions….. 300 Aarey booths
Our solutions….. 300 Aarey booths
 Financial Tsunami

• Lehman brothers…

• Satyam…

• Subhiksha…
 Goli shifts to tier II cities…. 75 stores in 18 months

• Nashik
• Aurangabad
• Jalna
• Nanded
• Dhulia
• Jalgaon
• Ahmednagar
• Latur
• Beed
• Jalna
• Parbhani
• Nagpur
Goli shifts to tier II cities
Goli shifts to tier II cities
Goli shifts to tier II cities
Goli shifts to tier II cities
Goli shifts to tier II cities
Goli shifts to tier II cities
 Now…. Goli going south…

• Bangalore
• Chennai
• Hyderabad
Bangalore -- Koramangala
Bangalore – Jayanagar (under construction)
 Brand

•Product

•Packaging

•Perception
Our Products
Goli Vada Pav
Goli Cheese and schezwan options
Goli Mix Veg Vada Pav
Goli Tikki Vada Pav
Goli Palak Makkai Vada Pav
Goli Sabudana Vada’s
Goli Bhajji’s
Business is all about …….

• Machinery….

• Material…

• Manpower…

• Methods… MONEY

• Marketing…
 Brand…. Goli

• Youth…
• Time pass…
• Masti…
• Mumbai…
• Bollywood…
 Engaging our customer then…

• Goli Ganpati….

• Goli Music @ stores….

• Goli Music on Auto’s & Ganpati Mandals…

• Goli Rocks…
Engaging our customers now….

• www.vadapavmumurings.wordpress.com

• www.facebook.com/golivadapav

• www.twitter.com/golivadapav
Vada pav talks -- TiE
Vada pav talks -- Bangalore
Vada pav talks -- Food Forum
Vada Pav talks… Mumbai
Vada Pav talks -- Aurangabad
Mumbai meri jaan…
Vada pav… chai… Mumbai…