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hi HTC
Di gh Appl
e
ff RIM
er
e
lo
nt w
ia
HTC
ti Samsun Nokia
g
o low high
n C o st
L e a d e rsh ip
Customer Centric Strategy
Buyer power influences the
Market Trend
Buyer Power
( High )
Product Variety
Easily accessible information/products
HTC
ØProduct features and
core capabilities best
suited for entire
Prosumer segment
Hi
Di gh Appl
e
ff RIM
er
e
Lo
nt w
ia
HTC
ti Samsun Nokia
g
o Low High
n C o st
L e a d e rsh ip
Limited Forward
Integration Strategy
Smart phone Industry
Overview
Buyer Power
( High )
Product Variety
Easily accessible information/products
Apple X X X X
Nokia X X X Planned
Rim X X X X
Palm X X
Samsung X X
HTC X X
Google X X X
LG, Sony, X X
Motorola
Forward Integration to capture
more value
A s - Is To - B e
Capability matching: OS
Collaboration
Collaborate Build Acquire
CO Lose customers
Continue paying licensing fees to
OS Customized Apps
competitive advantage
Sticky asset
Hi
Di gh Appl
e
ff RIM
er HTC
e
Lo
nt w
ia
ti Samsun Nokia
g
o Low High
n C o st
L e a d e rsh ip
Portfolio Rationalization
Smart Phone Industry
Overview
Buyer Power
( High )
Product Variety
Easily accessible information/products
hi
Di gh Appl
e
ff RIM HTC
er
e
lo
nt w
ia
ti Samsun Nokia
g
o low high
n C o st
L e a d e rsh ip
Going Ahead
Implementation Blueprint
Strong implementation plan will help
mitigate risks
High
1 Li
ke
2 li
ho
od
3
Low
Low Impact High
Value Proposition of
Proposed Strategy
NetworkAccess
operators
to HERO product which is not e
e
Lo Customer - Centric Strategy
nt w
ia
HTC : Current
ti Position
o Low High
n C o st
L e a d e rsh ip
What should HTC stand for?
• Apple = Simplicity
•
• FedEx = Speed
• H TC =
“ myPhone ”
• RIM = Mobile E-Mail
•
Appendix
HTC share performance
HTC brand recognition
HTC performance
Mi
ll
Percentage
io
n
US
D
Smartphone Product Cycle
SWOT Analysis – HTC
STRENGTHS WEAKNESSES
y : Innovation , Hardware
§Low design
brand awareness
and Manufacturing
trong products §Royalty Payments
relationships §Low economies of scale to drive costs down ( compa
§
OPPORTUNITIES THREATS
ring a greater part of the value
§Financial
chain Risk . Growing company
e strategic partnerships §Change from price setter to price gett
in industry §Shift in industry