“A Study on perception of INDIAN PUBLIC

FOR INVESTING In the Stock Market”

SIDDHARTH SRIVASTAVA
1DS09MBA48
MARKETING ‘VTU’
 INTRODUCCTION

Stock

Stock is ownership in a company, with each share of stock

representing a tiny piece of ownership. The more shares a
person owns in a company, his ownership of the company
increases. Subsequently more dividends can be earned when
the company declares them.
 STATEMENT OF THE PROBLEM

•This study primarily aims to understand the perception of Indian

public for investing in Stock Market.

•So as to refine or retune their portfolio to match the investors

need.
 OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVES-
• A study on perception of Indian public for investing in the
stock market.
• To know the purpose of investors for investing in stock
market.

SECONDARY OBJECTIVES-
• To study the time period for which investments are generally
made by investors in the stock markets.
• To find out the percentage of Indian public’s savings which
they invest in equity market.
 SCOPE OF THE STUDY

• The scope of the study geographically restricted to Bangalore.

• The investor data represents all types of investors who are

investing in stock market.

• The study deals with different types of benefits, which attracts

the customer to invest in stock market.

• The study tells about various options available in the Stock

Market to invest.
 METHODOLOGY

• Descriptive research design was used to conduct the

research.

Source of data collection:

PRIMARY DATA –
• The data was collected from the customers through
questionnaires. Questionnaire was made simple so that it can
be easily understood by the respondents.
• A pilot study was conducted to know the drawbacks of the
questionnaire if any. Around 20 respondents were interviewed
for this purpose. Small changes were made to the
questionnaire based on the inference of the pilot study and the
questionnaire was finalized.

• SECONDARY STUDY –
• Secondary data are used means that are already available i.e.
they refer to the data which have already been collected and
analyzed by someone else and which have already been passed
through the statistical process. Secondary data may either be
published data or unpublished data.
• The secondary data was collected through web sites, books
and magazines.

SAMPLING METHOD:
 
  SAMPLE SIZE 100 RESPONDENTS

SAMPLING METHOD RANDOM CONVENIENCE

SAMPLE UNIT INVESTORS OF STOCK MARKET

MEASURING TOOL QUESTIONNAIRE

• Profile of the respondents:

• Investors from all parts of Bangalore who invest in Stock

Market.

• The investors include both male and female who were

students, service workers, business men/women.
 LIMITATIONS OF THE STUDY

• Most of the customers approached were not interested in

providing the data.
• Due to scarcity of time and resources a countrywide survey
was not possible. Hence only Bangalore city has been taken
for the study.
• Since a smaller sample was chosen so it may not be a true
representative of the population under study.
• The possibility of the respondent’s responses being biased
cannot be ruled out.
• Some of the respondents could not answer the questions due to
lack of knowledge.
 GRAPH
Percentage
Investment purpose Total
27
PURPOSE OF INVESTMENT
Regular income 27 Regular income For children education/marriage
15 Retirement plan Tax relief
Housing Any other

For children 12% 27%

education/marriage 15
27 19%
Retirement plan 27
19
Tax relief 19
12
Housing 12
0 15%
27%
Any other 0
 Percen
tage GENDER
GENDER TOTAL
72 MALE FEMALE
MALE 72 28%
28
FEMALE 28

72%
 ANALYSIS OF THE STATISTICAL TOOLS

• HYPOTHESIS2-
• H0 (NULL HYOTHESIS)-There is no significant relation between purpose of investment and
attracting attribute.
• H1 (ALTERNATIVE HYPOTHESIS)-There is significant relation between purpose of investment
and attracting attribute.
Correlations

Q12 Q21

Q12 Pearson Correlation 1 .066

Sig. (2-tailed) .516

N 100 100

Q21 Pearson Correlation .066 1

Sig. (2-tailed) .516

N 100 100

• INTERPRETATION;
• From the above table, it can be seen that the significant value of 0.516 is greater than the
significance value of 0.05 at 95% confidence level. Also there is a positive correlation between
purpose of investment and attracting attribute. Therefore the null hypothesis is accepted and
alternative hypothesis is rejected
• INFERENCE;
• Thus from above hypothesis, it can be inferred that there is no relation between purpose of
investment and attracting attribute.
 Factor analysis
• The first step in interpreting the output was to look at all
factors extracted and their Eigen values and the
cumulative percentage of variance.

• It can be seen from the cumulative % column that 9

factors are extracted together to form 78% of total
variance.
• This is good as it is able to economize but we have lost
28% of information content
• HYPOTHESIS 1;
• H0 (NULL HYOTHESIS)-There is no significant relation between occupation and purpose of
investment.
• H1 (ALTERNATIVE HYPOTHESIS)-There is significant relation between occupation and purpose
of investment.

ANOVA

Q12

Sum of Squares df Mean Square F Sig.

Between Groups 26.423 2 13.211 8.172 .001

Within Groups 156.817 97 1.617

Total 183.240 99

• INTERPRETATION;
• From the above table ,the significant value of F that is 0.001 in that last column is smaller than
the significant value 0.05,thersfore we accept the alternative hypothesis and reject the null
hypothesis. There is a significant relation between occupation and purpose of investment.
• INFERENCE
• From the hypothesis testing using one way Anova, it can be inferred that there is a significant
relation between occupation and purpose of investment
 
 FINDINGS
• Among 100 respondents, 72% of respondents is male,
which indicate that males have more interest in investing
in Stock Market

• Maximum investors are aware of all the investment

options.

• Maximum number of investors purpose to invest in Stock

Market is their regular income and then the retirement
plan.

• 66% of the respondents invest for short period of time in

Stock Market. It indicates that the investors don’t believe
much in investing their money in Stock Market.
• Majority of investors invest less than 25% of their annual
income, which means that investors find it as risk to
invest large percentage of their income in Stock Market

• Large number of respondent’s total investment annually

in equities is less than 10000, which indicates that
nowadays the Indian public is losing their interest in
investing in Stock Market.
 SUGGESTION
• It has been observed that the number of investors in the
age group 20-30 years is comparatively less . Majority of
this group are young and still college going with fewer
responsibilities on them. Thus, there might not arise any
reason for them to be aware of investment and savings.
• Investment or savings schemes must be made attractive
enough to encourage investors to save more at regular
intervals so that they can invest more to get good returns
and the percentage of equity can increase in their
portfolio.
• The financial services firm must take steps to gain
confidence in the minds of the investors, and prove their
product expertise.
 BIBILIOGRAPHY
• WWW.WAY2WEALTH.COM

• WWW.BSE.COM

• WWW.NSE.COM