MARKETING MIX: THE COCA COLA

COMPANY

PRESENTED BY
PRAGYAN PARAMITA
RATH
SOUMYA SWARUP
SUBUDHI
 The Coca-Cola Company was
introduced in 1892 by Asa Candler.

 Now it is operating globally in more

than 200 countries.

 It produces more than 300 beverage

brands and over 1.06 billion drinks
are consumed per day around the
world.
 Coca cola mission

 Coca cola vision

 Product

 Price

 Promotion

 Place
 To refresh the World... in body, mind, and
spirit.

 To Inspire Moments of Optimism... through our

brands and our actions.

 To Create Value and Make a Difference...

everywhere we engage.
 Profit: Maximizing return to shareowners

 People: Being a great place to work

 Portfolio: Bringing to the world a portfolio of

beverage brands that anticipate and satisfy Peoples;
desires and needs.

 Partners: Nurturing a winning network of partners and

building mutual loyalty.
 Diet Coke  Coca-Cola Vanilla

 Caffeine-Free Coca-  Coca-Cola lemon

Cola
 Coca-Cola lime or
 Coca-Cola Cherry coffee

 Coca-Cola Zero  Etc….

 Product Size Prices

 Competition-based pricing

 Discount price

 Psychological pricing
 Advertising  Eye Catching
Position
 Personal selling

 Publicity  Sale Promotion

 Getting shelves
 UTC Scheme
 Direct selling

 Indirect Selling

 Indirect distribution

 Intensive distribution
 Coca-cola is a global leader in manufacturing,
distributing and marketing non-alcoholic
beverage drinks and syrups.

 Product is gaining popularity among youth day

by day.

 It has managed to position its brand in a way

that takes advantage of all the elements of
marketing mix.