Healthy Living

What makes Healthy Living

so difficult today?

OUR LIFESTYLE….
• Unhealthy diet

• Lack of exercise

• Stress

• Excess Alcohol
 Half of Delhi’s population
is overweight

• …49.4% of Delhi is

overweight… as per WHO BMI

Index of 25
• On the Asian BMI parameter
of 23,the percentage rises

to 65%
TIMES OF INDIA…reports
Prevalence of OBESITY …

Continues to increase in INDIA

 OVERWEIGHT …OBESITY

A Major Cause of
concern…
 Obesity accelerates …

• Heart Problems
• High Blood Pressure
• Stroke
• Diabetes
• Cancers
• Joint Pain
 …Reports

“ In a historic first, there are now as many

OVER NOURISHED

People as undernourished around the

world.”
 WHO REPORTS…

Globally, there are more than 100 crores

overweight adults, at least 30 crores

of them obese.
 GLOBESITY
EPIDEMIC OF THE MILLENIUM

Virtually every country has or will have

an overweight problem
 Nutrition Foundation Of India

1/3rd of males and more than

1/2 of the females belonging
to upper middle class in India
are currently overweight

This amounts to 4-5 crores overweight Indians

 WHO Estimates…

By 2020 more people will die

of weight related illness like

Heart attacks than of tuberculosis…
ENERGY INTAKE >
ENERGY EXPENDITURE

Causes OBESITY
How do we measure

Obesity?
 Body Mass Index
BMI (Body Mass Index) = Weight (Kgs) / Height x Height(mts)

BMI CATEGORY
<20 Under weight
20 - 25 Healthy
25 – 30 Overweight
>30 Obese

E.g. Weight = 75kgs, Height = 1.67 meter

BMI = 75 / (1.67) x (1.67) = 27.0 ( Overweight)

As per WHO Index

 Knowing Your Shape

Obesity around waist creates Apple Shape

Obesity around hips or thighs creates
a Pear shape.

An apple shape causes

more health risks
than a pear shape
 Waist to Hip Ratio

WHR (Waist to Hip Ratio) = Waist (cms) / Hip (cms)

Gender WHR associated with

health risks
Men > 1.0
Women >0.85
 Obesity/ Overweight -
Increases Health Risk Factor
•Reduces the longevity
•Deteriorates the quality of life
•Results in Hypertension, Diabetes, Heart problems,
Arthritis, Cancer
Psychological consequences
Disrupted self image - Depression
Lack of confidence
 Health care trends

In response to health fears –

consumers are looking for

HEALTHY LIFESTYLE OPTIONS

Source: WHO, CII-McKinsey study, 2000
WEIGHT MANAGEMENT…..A
New Mantra
Improves quality of life

Improves self esteem and confidence

Better control of any health risk

Feel fit and more energetic

 Four Pillars of
Weight Management
MOTIVATI
PRODUCT EXERCISE
FOOD
Healthy WEIGHT MANAGEMENT
PHILOSOPHY

Decreasing the amount of Calories

in Food
Increasing physical activity

Calories in Food < Calories Used

=Weight Loss
POSITRIM
IS A BIG OPPORTUNITY!
POSITRIM
Meal Replacement - Low Fat Drink Mix
 POSITRIM
Delicious, Complete
Nutritionally Balanced
Weight Management Drink
in Chocolate ,Vanilla &
Strawberry flavors
 POSITRIM
Nutritionally Balanced Drink

1/3 of the daily A balanced

value for 24 ratio of 2:1
essential vitamins = carbs:protein
and minerals

18 amino acids
170 calories
and only 2
6 grams of
grams of fat
dietary fiber

No artificial colors, flavors or preservatives added

 POSITRIM
Meal Replacement - Low Fat Drink Mix

Pricing :

MRP : Rs 1699/- per carton (Each carton to carry

15 sachets of Positrim Drink Mix).

DAP : Rs 1416/-

BV : 1253

PV : 25.06
 Healthy Weight Loss …

does not only mean

Eating low calorie foods,

but also to maintain

A HEALTHY LIFESTYLE
POSITRIM
Healthy Living Weight

Management Program
 POSITRIM
Healthy Living Weight Management Program

• Offers you with everything that will meet

YOUR specific needs

• Enables you to reclaim your life by

Losing Excess Weigh

• Then Maintain it
 POSITRIM
HEALTHY LIVING WEIGHT MANAGEMENT PROGRAM

• Easy to follow, comprehensive and scientific

program

• Provides weight loss by replacing meals with

Positrim drink

• Program offers weight loss with eating variety

and flexibility

• Variety enables more people to stick for a longer

period of time
 POSITRIM
HEALTHY LIVING WEIGHT MANAGEMENT PROGRAM

Begin with a Realistic Goal

Say… 5- 8 kgs in

2 months time
 POSITRIM
HEALTHY LIVING WEIGHT MANAGEMENT PROGRAM

Intensive Weight Loss (Phase I)

- for first 2 weeks

Controlled Weight Loss (Phase II)

- next 10 weeks

Maintenance
 POSITRIM
Intensive Weight Loss (Phase I)

Begin the weight loss program with Phase I

Choose any 2 meals amongst Breakfast,

Lunch & Dinner (preferably not two
consecutive meals)

Replace with POSITRIM drink twice a day

 POSITRIM
Intensive Weight Loss (Phase I)

Total daily calorie should add up to

1200 calorie
Follow this phase for 2 weeks and then
move to phase II
 POSITRIM
Controlled Weight Loss (Phase II)

Replace 1 meal with POSITRIM drink and

eat two other meals

Total daily calorie should add up to 1500

calorie
Follow this phase for remaining 10 weeks
 POSITRIM
Once you have achieved your ideal weight

Maintain it !
by following Phase II along with regular exercise
 POSITRIM
USAGE:

• Just empty the contents of 1 sachet

into a shaker.
• Add 200 to 250 ml of cold water.
• Cover and shake for 30 seconds.
 POSITRIM
USAGE:

• For a special treat , pour

200ml of cold water and
contents of 1 sachet into
a blender.

• Add ½ cup of ice.

Blend for 30 seconds
 Number of Packs for 10 weeks

(Three Months)

Week 1 : Two pouches a day

( Intensive Weight Loss) – 1 carton

Week 2 : Two pouches a day

( Intensive Weight Loss) – 1 carton

 Number of Packs for 10 weeks
(Three Months)

Week 3 to 10 : One pouch a day

( Controlled Weight Loss) – 5 carton

Total Number of cartons

in 10 weeks (3 months) : 7 cartons
 The Secret of Managing Weight
• Commitment
• Discipline
• Honesty
• Flexibility
• Consistency