1.

Mr.Manoj Aggarwal start’s a new washing

powder company. Which of the following are
not the communication objectives of Manoj?
1. Brand awareness
2. Brand attitude
3. Brand purchase intension
4. Informational appeals
 2.
• Sahara group is sponsoring for Indian cricket
team as you all know. What type of marketing
communication does it belong to?
 3.
• Vvism college organizes an academic
convention , inviting celebrity speakers. To
which type of marketing communication does
it belong to?
 4.
• Mr.Vijith Gosh owner of an automobile company
had made an ad for his company. He want to test
whether the ad is communicating well with
public or not. This can be called-------------. When
it can be done?
1. Before the ad is put into media
2. After it is put into media
3. Both 1&2
4. cannot say
 5.
• Mr.Akash opens a shampoo company. In order
to increase his business he invites prospective
purchasers to try the product without cost in a
hope that they will buy it for next use. To
which marketing communication mode does it
belong?
 6.
• Mr.Rohan launches a new product in the market.
In order to promote or hype the product he
secures editorial space(as opposed to paid space
in print and broad cast media). This mode of
marketing communication belongs to?
1. Direct marketing
2. Managing public relations
3. Personal selling
4. None of the above
 7.
• Mr. Rao sets a marketing communication
budget in which he ignores the role of
promotion as an investment . Which
budgeting method does it belong to?
1. Affordable method
2. Percentage sales method
3. Competitive parity method
4. Objective and task method
 8.
• Mr. Naga Mahesh opens a chain of butcher
shops .After doing good business he wanted to
improve his sales. To do that he started
selecting customers according to how much
time has passed since their last purchase
,how many times they have purchased and
how much the have spent since becoming a
customer. To which type of marketing
communication mode such work belong?
 9.
• To built a long term image of a product of a
product and trigger qucik sales which mode
can be adopted?
 10.
• Mr.Rakesh developed aerofloater which is a
new to the world product. The main
communication objective to enter into market
for Rakesh would be?
1. Category need
2. Brand awareness
3. Brand attitude
4. Brand purchase
 11.
• Companies are doing less----------&more--------
as a result of an explosion of more focused
media that better match today's targeting
strategies
1. advertising; word-of-mouth
2.marketing; media
3.narrowcasting; broadcasting
4.broadcasting; narrowcasting
 12.
With the use of integrated marketing communications, a
company's mass-market advertisements, Web site, e-mail, and
personal selling communications all have ________.
 
• separate marketing objectives
 
• the same message, look, and feel
 
• independent communications directors
 
• equal portions of the advertising budget
 13.

Business-to-consumer companies are more likely to

emphasize a ________ promotion strategy, while
business-to-business companies are more likely to
emphasize a ________ promotion strategy.
 
• continuity; pulse
• pulse; pull  
• pulse; continuity  
• pull; push  
 14.

After determining its advertising objectives, the

company's next step in developing an advertising
program is to ________.
   
• develop its message decisions  
• set its advertising budget  
• use advertising specialty  
• use cash refund offers
 15.

Soaring media costs, focused target marketing strategies, and

the growing array of new media have increased the
importance of ________.
 
 
• implementing branded entertainment
• the affordable method of setting a promotion budget
• the competitive-parity method of setting a promotion budget  
• media planning
 16.

The Internet, video on demand, and DVRs (digital

video recorders) present which of the following
problems for marketers?  
• Consumers have more choices about what to watch or
not watch.  
• Consumers have difficulty attending to specific
advertising messages due to advertising clutter.  
• Audiences are less interested in media consumption.  
• Television advertising is becoming more expensive.  
 17.

Which of the following is not one of the

major steps in media selection?  
• deciding on reach, frequency, and impact.  
• selecting specific media vehicles.  
• choosing among major media types.    
• deciding on format elements.
 18.

Lobbying, or building and maintaining relations

with legislators and government officials to
influence legislation and regulation, is part of
________.  
• a mass market strategy  
• press agencies  
• public relations  
• press relations
• FIND THE ELEMENTS OF19.
COMMUNICATION
PROCESS

SENDER ENCODING MESSAGE DECODING RECIEVER

NOISE

------------- ----------
 20.
Every -------------- delivers an impression that can
strengthen or weaken a customer’s view of
company.
1. Brand contact
2. Brand awareness
3. Brand purchase intension
4. Personal selling