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Group Members
1.P.Sudhakara Reddy
2.Priyanko Chakraborty
3.Sonika Mishra
4.Jyoti Rani


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 ´BUSINESS IS ALL ABOUT
CREATING A CUSTOMER,
SATISFYING A CUSTOMER AND
RETAINING A CUSTOMERµ ²

PETER F. DRUCKER


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„CRM IS NOT A PROJECT NOR A ONE
TIME ACTIVITY IT IS A ONGOING
PROCESS.
„IT IS A BUSINESS STRATEGY TO
UNDERSTAND, ANTICIPATE AND
MANAGE THE NEEDS OF THE PRESENT
AND POTENTIAL CUSTOMERS.


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 Ä





X Reliance Group founded by Shri Dhirubhai H Ambani (1932-
2002)
X Reliance Communications, is India's largest private sector
information and communications company,


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„ thlargest wireless operator in the world (customer base

in a single country)
„ Only Indian company to offer nationwide both CDMA &
GSM services
„ Largest network covering a billion people in India
„ Services offered includes Mobile, Home phones, PCOs,
Datacards, etc
„ World¶s largest submarine cable network with presence in
60 countries


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† 









   



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X Prepaid Mobile
X Postpaid Mobile
X Handset
X R-World
X Internet
X Home Phone


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 !p!!"#
$%&'

Call Waiting
Receive an incoming call even while you are already speaking to another caller
Call Hold
Put an ongoing call on hold while making a second call.
Call Divert
When you are unable to take calls, use Call Divert to direct your calls to another phone number or
voicemail box within your circle
Caller Line Identification Presentation (CLIP)
View the number of the caller when you receive a call
Back up Contacts
Personal server space to save your contact list online securely.
Contacts can be easily viewed and restored to a new phone anytime
Missed Call Alert
Get updates whenever you miss a call, even when the phone is switched off or unreachable


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 Š & (+'$%&'# +'#,


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 (-!$'((* **$#'$%&'


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„ M6% Respondents not satisfied with the Service

„ Signals Problems
„ Drop Calls
„ Tariffs
„ Only 16% of customers are loyal to the brand
„ Airtel is the best service among all services


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„ Advertisement need to be good (Like Airtel gingles)

„ CRM service is need to be more effective.


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