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  „ The art or science of establishing and promoting a favorable relationship with the various stake holders .

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„ ©n organization's reputation. and its continued existence can depend on the degree to which its targeted stakeholders supports its goals and policies . profitability.

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  ‡ The main function of the PR department is disseminating Information on Various activities of the government to the people through the media and providing feedback to the government on important matters .

.S. •   •  in the U.S. Department of State alert the public of travel advisories and of U. „ © press secretary for a member of Congress informs constituents of the representative's accomplishments. positions on foreign issues.„ îor example.

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p Increasing the internal cohesion of the agency.  p Implementation of public policy. p ©ssisting the news media in coverage of government activities. p Mobilisation of support for the agency itself. p Reporting the citizenry on agency activities. . p Increasing the agency¶s sensitive to its public¶s.

education/instruction to the citizens. . „ motivate the people directly or indirectly. to discharge these functions in a meaningful and purposeful manner „ non-political. non-controversial.x  „ Is to provide information. and on which there should be a national consensus.

„ The objectives should further the interests and the well being of the public as a whole and promote the many sided development of the country „ The objectives should be long term ones and need not necessarily change with political vagaries. .

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PR. or as it is commonly known.   „ The main goal of a public relations department is to enhance a company¶s reputation „ Staff that work in public relations. are skilled publicists „ They are able to present a company or individual to the world in the best light „ The role of a public relations department can be seen as a reputation protectorV .

‡ Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works .

media visits. media briefings. prompt response to media queries and so on .©    „ Internal Communication with employees „ Corporate and Product advertisements in Print and Electronic Media. banners etc. come under the purview of PR Deptt „ Spokesperson for the organization „ Long-term relations are developed through a variety of means like press conferences. and the outdoor advertisements like hoardings. press notes.

„ Participation in Exhibitions and îairs „ ©udio-Visual Communication. „ PR Department plays a pivotal role in production of programmes aimed at creating awareness and providing a forum for expression to the employees and other stakeholders .

„ Corporate Social Responsibility. „ îinancial support to develop Sports. Culture. Education and Healthcare facilities is the driving force behind these initiatives . „ Sponsorships of events and programmes is one such activity.

Õ  Õ  „ morld public relations serves a vital role in the management and strategy of political campaigns .

„ The main goal of political public relations is the use of media outlets to communicate specific political .

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of issues in the hope of garnering public support for political policies .

„ PR is used by the political parties to make aware of the people its vision. thought process etc . stand on particular issues. mission. ideologies.