Corporate Retreat

Professionals
 Company structure

CORPORATE RETREAT PROFESSIONALS

FINANCE HUMAN RESOURCE MARKETING

 Head office

• Company name - Corporate Retreat

Professionals
• Head office –
• Registered office- 121 adarsh nagar, jalandhar
 Executive summary

• The Corporate Retreat Professionals (CRP) is

an event planning company specializing in
corporate customers.  CRP will offer two types
of services, retreat training services as well as
product launch event planning.  The retreat
training services will be either leadership
development training or teaming skills
training.  For both types of retreats, CRP can
take care of the planning of the event.
 Reason to choose
• The corporate market for event planning is steady and
profitable.  For some large companies, economic downturns
mean cuts in training. This is, however, only the case for
shortsighted companies. 
• The benchmark companies may trim down the workforce
during a downturn, but they do not cut funds for training. 
They recognize that investing in human resources is always a
good investment. 
• CRP intends to profit nicely from this.  Additionally, even in
economic downturns, companies still have product launches
and will still need someone to organize these events. 
 Industry background
• This industry has come a long way in the last five years or
so and today is no less than a multi-crore industry, as a
whole. And the size of the companies varies from the
rather small ones that manage small events such as
birthdays and weddings, to the larger players, who
organize national and international events.
• During the early part of the 1900s the industry had spent
up to Rs. 20 Crores, per annum on events. And in the last
couple of years, all the event companies are spending to
the tune of approximately Rs. 1,800 Crores, per annum
• The event management industry in India involves
the requirement of various skills that have caused
it grow the way it is in recent past. These skills
include:
• Technical knowledge
• Public relations
• Marketing
• Advertising
• Human relations
 Mission

• The mission of the Corporate Retreat

Professionals is to provide companies with the
highest level of event planning.  We exist to
attract and maintain customers.  When we
adhere to this maxim, everything else will fall
into place.  Our services will always exceed the
expectations of our customers.
 Objectives

• To create a service-based company whose no.1 value

is exceeding customer's expectations
• The utilization of CRP's services in 10 of the 100 top
performing companies as listed by the business
standard.
• To increase our number of served clients by 20% per
year through superior service.
• To develop a sustainable, profitable start-up business
• To take this company at global level.
 Company Ownership

• CRP will be an Indian corporation. It will be in

the form of company and there are total 5
promoters for this company. After completion
of this business plan and when company will
in be in existence all the 5 promoters will also
be the shareholders of the company called
CRP.
H.R. AND OPERATIONAL PLAN
 Staffing:

• As we are going to run our business in event management industry,

so we need to hire employees for different jobs. This industry had a
great scope and can be moved to further details but every company
had different scope depending upon its services.
• Event Operation Manager:
• The job description of this particular post is to
• Direct and coordinate staff activities
• Ensure proper branding, execution and coordination processes
followed as per guidelines.
• Handling the budgets of events
• Coordinating all legal permission for events
• Collecting the daily feedback reports of members.
 Marketing manager:

• As we have already had our marketing

manager named Prashant Priyadarshini,
he will manage all the tasks of this post
like:
• To promote the training programs with
the help of his team
• To coordinate activities in marketing
research
• To look after the administrative functions
• Under Mr.prashant, there will be further requirement of
employees for the post of:
• Asst. marketing manager:
• This person is going to implement all the ideas and look after
the plan decided by marketing manager. Further he has to:
• Assist with budget management
• Coordinate activities in timely availability of resources.
• Provide analytical support in the development of marketing
strategy and plans.
• Be accountable for delivery of company strategies, risk
selection and establishing and maintaining customer
relationship in area.
 Event coordinator:

• The job of event coordinator is to:

• Preparing event proposal
• Meeting with clients
• Coordinating with suppliers and clients
• Managing with the dates of events
• Choosing the staff for event
• Besides employees for marketing, we need people for
accounts department and for that Mr. Harinder and Ms.
Harpreet will work in finance department. They will
manage all the balance sheets, cash flows, income and
expenditure etc.
• Human resource department which manage the human
capital i.e. salaries, absenteeism etc. This all will be
managed by Mr. Rubal and Ms.Pallavi.
• At last for operation department, we will make contacts
with labour contractors who will provide us the labour in
need and contract will be on commission basis. This
department will be handled by Mr. Harinder and Mr.Rubal
 Event Management – Eligibility

• One does not need to have a certified qualification. 

• Some institutes are offering specialized diplomas.
• One of the most renowned institutes is National
Institute of Event Management (NIEM).
• One must have an MBA degree along with good public
relations. Having a degree in public relations along
with masters in marketing is an added advantage.
• The course by NIEM was started with an aim to:
• Produce trained and qualified workforce for events
• Create a new class of Event Managers, Co-ordinators,
Consultants etc.
• To bring India on higher footing in Events industry.
 Personnel sources:

• To get right person for right job we will seek for best sources
that can help us to match the job requirements. There are
many ways of finding personnel like:
• Newspapers.
• Internet- naukri.com etc.
• Personnel consultants:
• Balwant Gurunay- 128, ph-3, Mohali SAS Nagar, Chandigarh
• Anand Assoc.- M-218, Krishna pura, Jalandhar
• D N ENT- shop no-2, sandhu building, opp. Narinder cinema,
Jalandhar.
• Interview:
The procedure of interview will be done
in steps. First the applicants will have to
participate in group discussion, this will
help to find out their communication
skills and then the best out of them will
be called for direct interview by H.R.
department.
 Training and development:

• Our company will provide training to our employees and for this we
will have time to time programs which will train the employees for:
• Personal organisation skills
• Event reputation and brand
• Innovative ideas for events
• Time management
• Multi tasking
• The training for above skills will be provided by both:
• On-the-job method: - like making them work in actual events,
preparing budget for events etc.
• Off-the-job method: - classroom teaching, situational method.
 Wages and Salaries:

• The wages and salary of the employees will be decided on basis

of average salary provided by other companies in this industry.
• As we are new company so for the start we will provide 12,000- 
15,000/-p.m. depending upon their job description and for lower
level like office boys’ salary will range from 5000-  7000/-p.m. The
increment of the salary of the employees will also be there after
six months and the percentage of it will be decided later on.
• The cost charged by our company for the event will depend upon
the money expenditure power of the companies and minimum
cost for events is going to be 1,00,000. We are not going to
entertain anyone below this range.
Policies and Procedures
Health and safety standards of CRP:-
Under Labor Jurisdiction in India sudden Under the Constitution of India, Labor is a subject in
the Concurrent List where both the Central & State Governments are competent to enact
legislation subject to certain matters being reserved for the Centre:-

The CRP will follow all the rules and a regulation which is being implemented by the
government and CRP will provide all the benefits to their employ in terms of:-

1. Life insurance benefits by general insurance policy for all the employees in the office.
2. The provident fund which is currently running according to the labor laws in India will be
properly given to the employees of CRP.
3. The medical cost will be reimbursed by the medical policy under the mediclaim policy
under the life insurance company.
4.In any kind of accident happen to the employ of crp in working mode ,or in office or in duty
of company the company will be responsible for reimburse all the charges and their all
medical expenses of the employ and provide the other necessary facility.
5. According to the current pay commission or the compensation policy of the
government of India the CRP also set the salary and moves according to the
government norms and conditions.

6. for the women’s the compensation and tax benefits will be different as per laws.

These are some policy which is being adopted by the central government which is
considered by the CRP:-
Entry No.23: Social Security and insurance, employment and unemployment.
Entry No. 24: Welfare of labor including conditions of work, provident funds,
employers 'invalidity and old age pension and maternity benefit.
Employees' State Insurance Act, 1948
Employees' Compensation Act, 1923
Employees' Provident Funds & Miscellaneous Act, 1952
Privacy Issues
Employee Surveillance:-the employees should use the internet of company for the official
purpose and do not upload transfer the office data to any other company or person and do
not copy the official data on any soft data medium like pen drive all the employee of crp will
be continuously under monitor and misuse of company name or property will be taken as
offence against the company protocols and the crp will take the appropriate action against
the subject employee.
Personal Appearance:-
The personal appearance of the employ should be well maintained in the office hours and
as wells in the meeting hours neatness and cleanness should be there in dress code which
is being assigned while in the job hours.

Off-And in Duty Behavior:-

The employee should behave in a good manner while in the office and out of the office
because there any kind of misbehave with any one will be embarrass the company and
decrease the goodwill of the company. and these things will be not considered and
company will take the correct action regarding the employ.
 
Drug and Alcohol:-
If any of the employee will found drunk while working hours of the company that mistake
of that employee will be not being tolerated by the company. And the proper action will be
taken by the CRP upper level authority.
Handling of employee grievances:-
If employee have any problem regarding their jobs, holiday leave, or any
accommodation facility etc. Than the employee can straight away talk to their upper
level HR division which is being handled by Rubal sachdeva and Pallavi Malik.
Employee handbook
At the time of joining the company CRP the employee of the company will be
provided the employee hand book which cover all the rules and regulations of the
company, and the proper code of conduct of the company, use of company
property, confidentiality, dress code, attendance, safety, and accident rules,
smoking, additional policies, Payroll ,Work Hours and Reporting, Holidays, Vacation,
Sick Leave, Family and Medical Leave are included in the hand book .so that
employee of the CRP should carefully read the employee handbook so that
company can run smooth.
Employee working hours:-
According to the Indian labor law the salary is based on the monthly basis which is
being based on Indian contract working hours and safety standards.
And here are some of the subtopics which are to be considered by Crp :-
Breaks and Meal Periods :- 20 to 30 minutes
Flexible Schedules : 9 am to 5.40 pm
Full-time Employment:-job is full time employment or part time employment.
Holidays: -
those who take less holiday will be awarded with the extra bonus including the basic
salary.

Job sharing:-Is depending upon situation to situation if somebody is interested they

can share the job and can work in behalf of their friend according the mutual
understanding.

Night Work and Shift Work and Overtime:-the extra bonus will be given for off hours
of job assigned by the company and cab facility will be provided by the CRP Company
to their employees those who come in the radius of 20 km.
 
Sick Leave :-according to the employee condition the sick leave should be given to the
employee
 
Vacation Leave:-2weeks in a year, as well the national holiday excluded.
 Recordkeeping and Reporting
 
The CRP will make all the employee record in individual employee files in the
company computer which is connected to company virtual server which all data is
recorded.

All the department records according to their department assigned will use the
centralize virtual server of 10GB to upload and download the data of office work.
All the department record will be transferred to top department heads through
centralize networking system.

The company will use the open office software applications which are open source
so that office expenses should be minimized.
 
 Operations Plan
Overview
• In this plan we basically want to show how we
going to deliver the services to our customers.
• Another main part of the operational plan is
showing what we and our employees are
doing on daily basis.
• Making sure that we have sufficient operating
capital at the starting of business.
 Operations plan
• CRP’s business operations decision will be taken at its head
office in Chandigarh. Our basic operations strategy would be
after getting an order via telephone or via e-mail. We will be
focusing on that event and also the 50% of the amount for
event will be collected immediately before the event so as to
meet all the expenses.
 
• The field work and site inspection will be done by Operations
manager i.e. Rubal and Harinder. And accordingly the setup
for event and plan for that will be done.
 
 Competitiveness
• Identifying customer needs
• Pricing, advertisement and promotional
policies
• Quick response
• Human resource capital
• Flexibility in planning
• Regular improvements, communication and
recognizing competition in market
 Service design basis
• Website design
• Consideration on ethical and environmental
issues
• Full customer contact and involvement
• Cost effectiveness
• Standardization
 Location management
• Important aspect to be taken care of
• Decided the location on the basis of
regional factors
community related factors
 Initially we are focusing on Punjab region
 
• Service for Hotel for event will be provided by Coporate Inn hotel,
Diamond plaza Hotel (chd.), Hotel President, Hotel Basant (jal.),Hotel
N.K. , Hotel Mohans, The Royal castle (asr.) and liquor suppliers will be
Seven Seas Arcade, New Bevarages Pvt. Ltd.
For Training Maestro Corporate Trainers Pvt. Ltd., Olive green (chd.)

• Labour requirements
Labour requirement will vary from event to event. As large the event is it
will require more labour so our labour requirement will be fulfilled by
labour contractors.
MARKETING PLAN
OF CRP
 Target Market Information

• As our company is going to start in Punjab

only, so we will be targeting all the new
coming and existing companies there.

• Punjab is one of the fastest growing state of

our country and many new companies from
the field of automobile, textiles are either
coming or already entered in Punjab.
 We are also going to help the corporations to outsource
training programs and for that we have made links with
many training companies in Punjab.

• Some of them are:-

• Violet InfoTech – for Human Relation practices

• BTES- for software testing, JAVA, PHP technologies

• Mind roots – for technical and non-technical skills

• Quick win – for PMP (Project Management Professionals)

 Market Analysis Summary
Market Analysis Summary
CRP will serve the corporate customer in the event planning market.  CRP will
be specializing in two important niches. 

1. leadership development
2. teaming skills development. 

Additionally, CRP will offer event planning for product launches.

 
CRP will provide a complete service of planning and hosting these product
release events.
 MarketSegmentation
Market Segmentation

CRP is providing services to corporate customers only.  We will not be

going after the "social market" which is an alternative market within
the event planning niche. 

The corporate customer is a company that contracts with CRP to plan

and typically host an event for the company.  Corporations will be
turning to CRP to plan the events because:-

1. It is cost efficient for a third party to plan the event.  This is the

case because the third party only does event planning so they
can plan and host the event more efficiently.

2. The company does not have additional people that can be taken
away from their daily job and invest time in this infrequent
event.
 Service Business Analysis
Service Business Analysis

Competition in event planning is fierce. Look in the Yellow Pages and you
will see rows and rows of listings. Lucky for CRP, the majority of the event
planning is for social events.

There are very few companies that specialize in corporate event planning.
There are no companies that specialize in specific types of corporate
events. Additionally, with the recent trend of corporate downsizing,

the companies that had an in-house solution are abandoning these

positions in favor of outsourcing to reduce costs.
 Target
Target Market
Market Segment
Segment Strategy
Strategy

CRP is targeting large companies for our corporate retreat event planning.  The
large corporations typically have the budget and the foresight to recognize the
value in corporate retreats. 

In addition, it is the larger corporations that typically use the corporate retreat as a
training session for their employees.  The training is typically in :-

1. leadership development
2. teaming skills. 

CRP's product release planning services will be targeted at all different size
companies.  Companies of all sizes have product release and it is unusual for them
to have product release many times a year requiring someone to be a a full-time
planner on staff. .
 Milestones
Milestones

CRP will have several milestones early on:

1. Set up office. This will done within the first month.

2. Adoption of CRP's services by 20 companies.

 Competitive Edge

CRP's competitive edge will be based on two factors,

specialization and strategic relationships. CRP will be specializing
in two distinct areas of corporate planning.

While specializing :-
it allows CRP to excel in the markets that it has chosen to
participate in. Specialization allows CRP to be an expert in the two
areas that it is in.

Additionally, the expert knowledge allows CRP to provide the

service as a cost saving to the company because the fewer
services CRP offers, the more they can concentrate on improving
the current offerings.
 USP (UNIQUE SELLING PREPOSITION)

1. Specializes in event planning of corporate training and product

release events.

2. There are companies that provide product-release services, but

they do not specialize in it.

3. The crp is having a good website through which crp will do the
marketing function and receive company events program me
orders through website because in the gadget era the internet
medium is playing a good role to survive and make major profits
online receiving corporate orders globally.

4. In the crp website the company have chat and video

conferencing facility two to know the corporate customers need for
their events and crp work accordingly .
 Relevant Legislations in India
• Local Government Acts and Regulations: First
and foremost to follow.
Separate permissions for separate venues even
if the event are of similar nature.
Approvals regarding Placing Loudspeakers,
Amplifiers in public places; Installing of
Amusement Devices; singing; structure raising,
traffic diversions, etc.
 Relevant Legislations in India
• Business Registration
• Entertainment Industry Legislation : for hiring
of performers, agents, etc.
• Copyrights Music or Films; IPR
• Liquor Licensing
• Noise Control act
• Pollution Control Act
 Relevant Legislations in India
• Safe Food handling
• Consumer Act
• Charitable Fundraising
• Insurance : Types are General liability
insurance, Product liability insurance, public
liability insurance
• Disclaimers
• Security Legislation
 Relevant Legislations in India
• Occupational Safety and Health act
• Workers compensation Insurance
• Official Bodies : Police , Emergency Services,
Traffic
• Contracts
 Evaluation of competition

CRP strategic process - We are strategic

Interactive agency that delivers
• There is no shortage of competition,
fragmentation, and clutter in the marketplace
today. That's why it's better to outsmart the
competition than outspend them. But making
that happen requires knowledge, insight, and
creativity. We deliver all three.
 Acme Entertainment

CRP

Adwintage
Communications
 
Strength of Adwintage Communications :-

They are a multi-tasking agency which operates across a wide range of industry.
They give clients unparalleled access to a wealth of public relations, communications,
marketing, branding, and advertising expertise.

Strength

• Creative Designers • Visualizer • Copywriter • Media Planners • Client Servicing
• Accounts • Fabricators .

Creative.
Adverts, Pamphlets & Posters etc.
 ACME ENTERTAINMENT SERVICES

• Services for Special Events include:-

•       Creative Conceptualization

•       Technical Consulting
•       Logistics Management
•       Experienced Resource Pool
•       Event Production & Direction
•       Integrated Communication / Event Strategy
•       Concept Development / Event Styling & Theming
•       Logistical Planning / Production /Stage  Management
•       Artiste Management
•       Multimedia Production
•       Budgeting
•       Entertainment
•       Sports
•       Weddings
•       International
•       International / Indian Artistes Concerts
•       Hindi Film (Bollywood) Star Nites
•       Film Awards
•       High Profile Events & Parties
As these companies mainly focus not only on corporate
sector but also plan other event.

They provide a whole sum of services in event planning

where as we are only focused on Corporate event
planning and training and development session.

CPR FOCOUS ON COSTOMER

RETENTION AND SERVING
QUALITY SERVICES TO
CUSTOMERS
 Overall Marketing Strategy
Advertising CRP
• Generating awareness through Charity events.
• Increasing visibility through Website.
• Newspapers, Magazines, Radio.
 MARKETING MIX

• Pricing- The pricing scheme will be based on a

per project estimate tailored to each customer.

• Distribution- CRP's services will be performed

throughout the Punjab regional area, determined
by the needs of the customer.
 CONTD..
• Advertising and Promotion- Several forms of
advertising and promotion will be used including a
website, initially organizing charity events and
participation at various tradeshows.
• Customer Service- The company goes about the
day-to-day operations with the belief that 100%
customer satisfaction is required in order to make
the business a success. All levels of the
organization have been taught this and practice it.
Positioning

• CRP provides service to Corporate sector.

• Competitive edge – Specialized and strategic
relationship.
 Overall Sales Strategy
• CRP will be using sales strategy of personnel
selling.
• Website will not only be used to communicate
but for specialized information also.
• Trade shows and other commercial shows.
• Developing the relationships and good
network.
 Contd…
• For prospective customers higher level of
services will be guaranteed.
• Sales on the basis of personnel skills
• The first month will be spent setting up the
office
• According to our estimations the third month
should see the start of sales activity