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@ Provide local consumers of Sukker with good quality
products in a different environment where customers
can have an enjoyable shopping experience.

@ To provide all its products under one roof.

@ To build their brand and to promote it by creating a

huge impact in the minds of the customer.

@ To meet consumer expectations in all spheres.

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î aicense to use an established brand
î Use is very restrictive Ȃ many rules to be followed.
î Provide a proven successful business format
î Entrepreneurship for people that are not particularly
entrepreneurial.
? 

 

 
î puying a name/reputation
î Established markets
î Technical/management assistance
î Standardized procedures
î Quality standards
î Selection of location
î Facility design
î Quicker cash flow
¦

 
î pegan:
î 1953
î Enter the field of manufacturing:
î Gul Ahmed Textile Mills (PVT) atd
î aisted in KSE
î 1972
î aeading composite textile house in the world
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î Most of the Consumers have voted for Dz×
dz.

î è
  


 has also been almost near to

the top.

î ? 



 ?



 have been rated

relatively low.
¦

 

î Two types of competitor
î Strong competitors
î Weak competitors
î Strong competitor
î Ghouri
î Weak competitors
î Small Shops
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î strengths
îW
î Weakness
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î Opportunities
îT
î Threats
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î The Quality , Name and the aoose fabrics offered by Gul

Ahmed are its biggest strengths.

î `

î aess display of the product is one of their weakness.
î Unfulfilled Consumer Needs
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î good market in Sukker

î Consumers from other cities also come

î J


î Political/Economic Instability
î Uncertainty of Cycle
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î Markets consist of buyer and buyers differ in one or
more ways .They may differ in their wants, resources,
location, buying attitude and buying practice.
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î The company's products are generally for all
consumers. However, there are some brands, which
target specific consumers. Its market target is to
produce bed linen, fabric, yarn, curtain. It also target
men and women clothes.
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î Mission Road Sukker
 
î aoose Fabrics ( MEN \ WOMEN) both
î Dresses (MEN \ WOMEN) both
î pedding
î Other Accessories


î . aist price

î · Discounts

î 10% discount to pulkbyers

î · Payment terms and financing options

î Cash, pank draft ,online Transfer




î · Advertising
î Printed Media.
î Audio Media.
î Visual Media.
¦ 

î The Gul Ahmed Group began trading in textiles in the
early 1900s. In 1953, the Group decided to enter the
field of manufacturing under the name Gul Ahmed
textile limited.
î Our aim is to provide good quality of product to our
customers
î Main products are bed linen ,curtain, febric,yarn.
J

îAny question ?