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BRAND PERSONALITY IS A SET OF HUMAN
CHARACTERISTICS ASSOCIATED WITH A
BRAND

PERSONALITY IS HOW THE BRAND BEHAVES

&INCLUDES-GENDER, AGE, SOCIO-ECONOMIC


CLASS, PSYCHOGRAPHIC, EMOTIONAL
CHARACTERISTICS
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Brand images should be positive,
unique and instant. Brand image can
be strengthened using brand
communications like advertising,
packaging, word of mouth publicity,
other promotional tools, etc.
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THANK YOU