m Headquarted in Germany

m Wholly owned subsidiary of Volkswagen AG, since 1966

m Positioned as premium brand within the Volkswagen group.
m Started by August Horch who founded the HORCH &
COMPANY in 1899.
m Founded the company µAudi¶ meaning Horch.
m 1931- AUTO UNION was created by merging of DKW,
HORCH, WANDERED & AUDI.
m 1958- Daimler- Benz took 87% stake
m Since 2004

m 2007- Audi set up its own sales company for India. By

establishing Audi India as a Division of Volkswagen Group
Sales India Pvt. Ltd. in Mumbai.

m Audi India assembles its sedans A4 and A6 and sports utility

vehicle Q5 at the Volkswagen Group facility at Aurangabad in
Maharashtra.
m Political
Stable political conditions

m Economic
r 47 billionaires-ranking fourth-Forbes
r 126700 millionaires-World¶s eight largest base of high-net-
worth individuals with a recent year-on-year growth of 51%-
Merrill Lynch-Capgemini.

m Social
Status Symbol
m Technology
r Difficulty to developing engine in India.
r Promotion for technology

m Environment
r Meet all emission norms of petrol and diesel engines
r Welcome stricter regulations

m Legal
r Duty on imported cars
r Duty on CKD kits
m Branding
m Marketing
m Exclusive dealerships
m After sales service