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Yemeksepeti.

com
Turkey’s first and largest online food provider company
yemeksepeti.com

Yemek Sepeti was launched in 2000 by Nevzat Aydın, Melih Ödemiş and
Cem Nufusi.
150 person work in yemeksepeti.com by 2011
How system
works?

Customer orders
from
yemeksepeti.com

Customer pays
to restaurant

Restaurant pays a
commision to Yemeksepeti.com earns from orders about 80% of
yemeksepeti.com
their income, but also 20% of income comes from
for each order
advertisements via web site.
1-What type of product/service they have?
With 99 per cent market share, Yemeksepeti (literal translation: “Food Basket”)
is the biggest online food delivery portal in Turkey, and one of the country’s
largest online retailers.

Yemeksepeti lets customers place orders with its partner restaurants through its
website at www.yemeksepeti.com and have their meal delivered to their door.

2-What type of Sales Organization and Sales Force they have?


The company has three ways to increase the sales.
• through the current customers who suggest the names of restaurants
• the restaurant who directly connect with the yemeksepeti.com to become a
member of business cycle
• Sales team connect with the restaruants which have a potential of sales
3-What’s their Sales Territory?
It currently works with 4000 restaurants across 30 cities throughout
Turkey and Cyprus and has 950,000 subscribers generating
approximately 1,000,000 unique visits per month.

4-Competition?
There is no succesfull rival in this sector. Yemeksepeti is the leader
company with 99% market share.
istelezzet.com
5-What are the Success and Fail Factors for such type of Sales
Structure?
Yemeksepeti.com users can see lots of restaurant in their neighbourhood
and they can choose from lots of option. This makes yemeksepeti.com
very useful and efficient. The fail factor is that a higher proportion of
people still use traditional way for ordering meal like phone. Also some
companies put forward their web site with some extra promotions.
6-What are the Motivation systems for their Sales Force?
More restaurants, more order ,more commision, more money
7-Think of their Growing Strategy what might be ?
Their growing strategy is based on increasing the number of restaurants
and cafes in their portfolio. Every unique order is a source of income for
the company. They started to expand their service globally.

8-What are the Brands they do have?


Yemeksepeti.com (Turkey and Cyprus)
Foodonclick.com ( Dubai )
İzrestorana.ru ( Russia )
Yemeksepeti elit ( İstanbul )
9-What type of Marketing approach towards Customers?
Sales promotions such as discount rates for some restaurants, or buy 2
pay 1 is the most common promotions for yemeksepeti.com specially for
pizza restaurants

10-What kind of Sales Platform they have?


Their aim is to meet the people who needs to order food to their home or
office with the restaurants which may be a option for the people.
11-What are the Key factors in their Sales Cycle?
Enlarging the sales territory, increasing number of restaurants are key
factors for growing and sales team.
12-Are they active Nationwide or Local?
Yemeksepeti is a nationwide company. They are active in 30 cities of
Turkey, also in other 2 countries with different brands.
Yemeksepeti.com
Foodonclick.com
İzrestorana.ru
Yemeksepeti elit
13-How they enable security for online shopping?

Customers who order meal by yemeksepeti.com don’t pay any money to


yemeksepeti.com. They pay to delivery person with cash, credit card, or
ticket. Yemeksepeti.com gets commision from restaurants for each order.
This commision is determined on potential of the restaurant.

Yemeksepeti.com’s motto:
WE DO NOT HAVE ANYTHING TO DO WITH YOUR CREDIT CARD!
NO ADDITIONAL FEES!
Yemeksepeti.com
Bir tostla ömür geçer mi?

Tıklayınız
What and when yemeksepeti.com sells most?

1
In 2010 they sold 1,055,319 Lahmacun. Lahmacun is the most selling product in
2010

2 Ayran and “içli köfte” are the most preffered products with lahmacun

Chinese food is ordered 4 times more comparing to fish and see products.
3

Kebap segment is more preffered than fast-food, burger and pizza in winter and also in
4
summer. It has 20% share in total orders.

5 During derby games orders increase in a high amount. 58% appx.

Local cousine is still popular in anatolian. Etli ekmek has highest share in Konya,
6
tantuni has highest share in Mersin.

7 Profiterol is the most selling desert with a 36% share. Kazandibi is the second one
with 18% share.
THANK YOU!

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