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Turkey’s first and largest online food provider company
yemeksepeti.com
Yemek Sepeti was launched in 2000 by Nevzat Aydın, Melih Ödemiş and
Cem Nufusi.
150 person work in yemeksepeti.com by 2011
How system
works?
Customer orders
from
yemeksepeti.com
Customer pays
to restaurant
Restaurant pays a
commision to Yemeksepeti.com earns from orders about 80% of
yemeksepeti.com
their income, but also 20% of income comes from
for each order
advertisements via web site.
1-What type of product/service they have?
With 99 per cent market share, Yemeksepeti (literal translation: “Food Basket”)
is the biggest online food delivery portal in Turkey, and one of the country’s
largest online retailers.
Yemeksepeti lets customers place orders with its partner restaurants through its
website at www.yemeksepeti.com and have their meal delivered to their door.
4-Competition?
There is no succesfull rival in this sector. Yemeksepeti is the leader
company with 99% market share.
istelezzet.com
5-What are the Success and Fail Factors for such type of Sales
Structure?
Yemeksepeti.com users can see lots of restaurant in their neighbourhood
and they can choose from lots of option. This makes yemeksepeti.com
very useful and efficient. The fail factor is that a higher proportion of
people still use traditional way for ordering meal like phone. Also some
companies put forward their web site with some extra promotions.
6-What are the Motivation systems for their Sales Force?
More restaurants, more order ,more commision, more money
7-Think of their Growing Strategy what might be ?
Their growing strategy is based on increasing the number of restaurants
and cafes in their portfolio. Every unique order is a source of income for
the company. They started to expand their service globally.
Yemeksepeti.com’s motto:
WE DO NOT HAVE ANYTHING TO DO WITH YOUR CREDIT CARD!
NO ADDITIONAL FEES!
Yemeksepeti.com
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What and when yemeksepeti.com sells most?
1
In 2010 they sold 1,055,319 Lahmacun. Lahmacun is the most selling product in
2010
2 Ayran and “içli köfte” are the most preffered products with lahmacun
Chinese food is ordered 4 times more comparing to fish and see products.
3
Kebap segment is more preffered than fast-food, burger and pizza in winter and also in
4
summer. It has 20% share in total orders.
Local cousine is still popular in anatolian. Etli ekmek has highest share in Konya,
6
tantuni has highest share in Mersin.
7 Profiterol is the most selling desert with a 36% share. Kazandibi is the second one
with 18% share.
THANK YOU!