m










 



  




 

à
 


 !"#$%$%&$'()&"$"*)+'",($-.
— Ministry of agriculture, Govt. of India, had established the
Central Cattle Breeding farm on 1.5.1972 at Sunabeda, which is
situated in the predominant tribal boarder district of Koraput
(Odissa).
)#!'"*)+'#/&$'//!!&'%
—


 

 
— Úhe genetic improvement of the cattle and buffalo, cross-
breeding and selected breeding is being adopted as a national
breeding policy of the country in respect of the indigenous non
descriptive recognized type. Úhe selecting breeding is being
adopted for the genetic improvement of the recognized
indigenous cattle and buffalo.
.
þ Úo increase milk production of cattle and buffaloes.
þ Úo ensure availability of good quality animals for draft
purpose.
þ Úo conserve indigenous breeds of cattle and buffalo.
.
þ Úo breed and rear high pedigreed pure jersey animals
free from sexually transmitted disease in a scientific
manner.
?

 
 .
— It is the largest jersey farm in Asia and the only one of its kind in India.
— Úhis bull mother farm supplies jersey of superior germplasm to the entire nations.
— Úhis farm contributes to the cross-breeding programme of various states using jersey semen.
— Úhe bulls of this farm are exported to eastern and Southeast Asian countries.

.
— Úhe temporary status Labour were not been regularized and hiring of labour is not done
regularly.
— Water shortage problem is not been solved by planning sufficient bore wells at vital points/
locations.
— Fencing of farm land and assets is not been done.
mm .
— mroduction of organic manure- vermicomposting.
— mroduction of organic milk.
— Increase milk production targets and bull calf production target.
 
.
— Changing demand in market.
— Changing laws regulation and standards.
— Changing climatic conditions.

   
0m!&,!-"1')&2'/.
— Úo trace out and analyse the level of customer satisfaction.
^0'"$%!-"1')&2'.
— Find out the customer expectations about the farm and its
product quality.
— Úo analyse the overall satisfaction level towards the services
provided by the C.C.B.F.
— Úo find out the competitiveness of the C.C.B.F and its
product.
— Úo find out the needs and expectation of the customers.
 
 

Úypes of research design:



— esearch is totally based on primary data. Úhe primary data is
the first hand information collected during the research. Úhe
primary data is collected through structured questionnaires and
direct interview with customer. Secondary data can be used only
for the reference. Úhe secondary data has been collected through
various journals and websites.

mm  .
— Úhe sample was selected of them who are customers of C.C.B.F.
It was also collected through personal visits to customers, by
formal and informal talks and through filling up the
questionnaire prepared. Úhe data has been analysed by using
mathematical/statistical tool.

m3
— Úhe sample size of project is limited to 90.

m4
— Úhe Sampling technique used is Convenience
sampling.





— Úhe analysis of the data has been done using
percentage analysis.
— "!,#5
— m'!'$) '6#,'!"*!'/("$%'$)/7")5
$#,'!"*!'/("$%'$)/8





 m 


— ata has been presented with the help of bar graph,
pie charts, cone graphs etc.
  
— It is found that majority of respondents were highly satisfied with the
quality of jersey milk.
— Most of the respondents agree that jersey milk quality is superior to the
other brands milk.
— Majority of respondent buy fresh milk over the other milk products like
milk powder, ice-cream, etc.
— More than half of the respondents drink milk daily.
— It is found that most of the respondents give importance to taste
followed by brand image while buying milk or milk related products.
— It is found that jersey milk is the most preferable brand in nearby
locality.
— It is found that jersey milk is the first choice of half of the person.
— It is found that jersey milk gives value for money.
? 
— Company should ensure and also maintain their good
relationship and communication with the customers.
— Customer ideas and opinion should be considered and
encouraged.
— Company should increase more counters when there are
more number of customers.
— All information regarding C.C.B.F. should be available on
internet.
— Increase in advertisement and publicity in newspapers,
television.
— Úhey should come up with other milk products like ice-
cream, ghee, etc.
à 
 
— Úhe project customer satisfaction with special reference to
C.C.B.F in Odisha has been undertaken during the training
period gave an opportunity to study the system in detail
and have an insight into the organization marketing. Úhe
organization has a very well thought organizational
structure, streamlined procedure and well-motivated
workforce.
— Úheir objectives are very clear and unambiguous. Úhe
motivation levels are very high and customers seem to be
highly satisfied with marketing strategies as well as the
attitude of the management.
Y 

BOOKS
— mrinciple of marketing, 12 E, mearson publication, by mhilip Kotler and Gary
Armstrong (2007)
— esearch methodology, by Kriahnaswami, anganathan. M (2006)
— Consumer behaviour, mearson publication, by Schiffman, Leon.G (2007)

WEBSIÚES
— www.google.com
— www.wikipedia.com

EFEENCES
— Informationǯs for review committee meeting of directors held on 26th feb. 2008.
— ecords and manual of C.C.B.F