Beruflich Dokumente
Kultur Dokumente
Decision Variable DM IM
•Market Segment Single Mkt Multiple
& Sub Mkt Market
•Marketing control Easier More
difficult
•Market Research High Awareness Must
MR less important
•Product quality Any type Must be
high
Decision Variable DM IM
•Product Design Developed for Has to be
home market & adopted to every
question of market
adoption does not arise
•Product development Meet domestic May move to
requirements & another
withdrawn as needed Market