Beruflich Dokumente
Kultur Dokumente
– Widya Paramitha
Market Review:
Huge Potential in
Online World!
1993 Mosaic was the first browser that was largely used at that time
1995-Present Internet Explorer (IE) included in every Windows OS
Package
Internet User in the World
1 out of 3 people in this world is Internet Users!
www.lipposhop.com
*Failure Reasons:
Small Number of Internet Users, Bad Internet Infrastructures, Traffic Jam,
and in that era, people still rather to choose go to the nearest supermarket
E-Commerce in Indonesia
32% respondent had never done an online shopping. Compared to year 2009, 37%.
Number of budget spending percentages in online shopping from total monthly expenses:
<= 10% (76%),
between 11%-50% (23%)
and only 1% respodent who spend 50-75% from their total monthly expenses.
62% respondents use the help of social media and family recommendation before decided to online shopping
Based on Alexa.com (web rank service), Tokobagus.com now placed in the 31st rank
the most visited website, up from number 45 in April 2010.
*About 70-80% of all traffics to tokobagus.com comes from Jakarta, the rest comes from other big cities in Indonesia.
Social Commerce
- Forum (www.kaskus.us Forum Jual Beli)
- Facebook (Online Shop)
- Twitter
- Multiply.com
- Blogspot
*The competition not only comes from the same player, but also tight
competition from indirect web online services, also offline stores
Organizational Review
eBay
eBay Inc.
• Founded : 1995
• Active Sellers: 90 mio. (globally)
• Active Users: 200 mio. (globally, 2006)
• Total worth of goods sold on eBay: USD 60 bio. (2009) avg. USD 2,000/second
• Revenue: USD 9.2 bio. (2010)
• Local websites: 200 countries
• Initial company Vision: to create the world's first global economic democracy, where
anyone in the world could sell or buy just about anything for a fair price
• Re-established in 2010
• Founded: 1998 (as an email provider & online forum)
• Currently positioned themselves as an E-commerce portal that support and
encourage local SMEs to sell their products/services over the Internet by
providing access to wider market
• Avg. page view per day: 1.5 mio. viewers (2010)
• Active Sellers: 1,500
• Active Members: 550,000
• Product ranges: 250,000 items
• Plasa.com gain their profit by charging 8% fee of each successful transaction
Plasa.com + eBay
• Payment method that secured, involving many major financial institution (e.g.
BII, BCA, eSCROW)
•Strong capital from eBay & Plasa (as supported by Telkom Indonesia)
• The need to educate Indonesian SMEs about e-commerce, because of their lack of
knowledge of technological flair
1. Knowledge material about internet technology, global e-commerce also Store set-up manual
book/ tutorial along with CD Tutorial to register and establish a store in Plasa.com/ebay
2. Special Price Package for Internet Set-Up contains Modem and Online Peripherals from
Speedy
3. Plasa Dashboard Software. This program will enable business owner to:
a. Get a quick access to Plasa.com (instead of opening IE/ Firefox and go to
plasa.com) with different display menu specifically designed for User
b. Get the daily, weekly, and monthly sales report
c. Get the forecast for the next month based on the previous sales data
d. Internet Connection billings
e. Chat room and Forum
f. and Newsletter for seller
*This package is available at all Plasa.com Business Centre, Plasa Telkom, or Telkomsel
Branch, Regional UKM office, and also on Reseller.
Strategy #3
Verified Seller: Plasa.com MEDAL SYSTEM
Objective
To give assurance for buyers that this certain seller is already been audited by
Plasa.com and qualified to do e-commerce business
How:
• By the time a seller is registering his/her business (s)he will be asked whether would
like to be audited or not
• If they are not agree, they are still eligible to sell on Plasa.com as a regular sellers
• If they agree, they audited process will be proceed
• If they are not qualified in the audited process, they are still eligible to do business as
a regular seller
• If they are qualified in the audited process, they will be granted a “Medal” award:
– Plain award when they pass the initial audit
– “Bronze Medal” when they gathered 100 positive buyer feedback
– “Silver Medal” when they gathered 300 positive buyer feedback
– “Gold Medal” when they gathered 500 positive buyer feedback
– “Platinum Medal” when they gathered 1000 positive buyer feedback
Register Phase
Agree Disagree
Eligible?
• Call Center:
– To assist Buyers in conducting transaction at Plasa.com
– Will be standby 24/7 to answer any Buyers’ enquiries
• Newsletter:
– Will be spread around Plasa.com’s registered members
– Providing information about the current updates of the MarketPlace (e.g. if there
any new seller registered, new products registered, and monthly trends of
Plasa.com)
• Plasa Biz
– For direct consultation with Plasa.com representatives for both Buyers and
Sellers
– Collaborating with delivery service providers to arrange any delivery needs
required
Thank You!