Beruflich Dokumente
Kultur Dokumente
Major project
on
“A Study on Consumer Preference
towards Coca Cola with reference to
AKALTARA town”
Presented By
Mohd. Ahmed
Flow Of Presentation
Coca-Cola
About the Company
Objectives
Research Methodology
Data collection
Findings
Recommendation.
Conclusion
Coca-Cola
Born on May 8th, 1886, Georgia, Atlanta
7000 Employees
20-35;
54%
ANNUAL INCOME:
•Less than 1,00,000
•Between 1,00,000 to 1,50,000
•Between 1,50,000 to 3,00,000
•Between 3,00,000 to 5,00,000
•More than 5,00,000
Annual Income
1.5-3 Lack
30% 3-5 Lack
13%
>5 Lack
.5-1.5 9%
lack 38%
<1Lack
12%
For refreshment, what do prefer most?
Juices
Milk products
Carbonated drinks
Refreshment Drinks
Carbona juice
ted 34%
Drinks
46%
milk
products
20%
Brand Loyality
Never 13%
Some Times
Every Time 48%
39%
Brand Preference
Maza 17%
Thumps Up
22%
Sprite 16%
Coke 14%
Limca 5% Fanta 5%
Pepsi 21%
Stock At Home
SomeTimes
22% Yes 26%
No 52%
Soft Drinks At Shop Or At Home
Can't Say
4%
At Home
27%
At Shop
69%
Advertising Affecting The Buying
Behavior
Outdoor
Visibility
16%
TV Ads
Shop's 54%
Activation
30%
Pre fe re nce Of RGB Or PET
PET 41%
RGB 59%
Perception About Purity For RGB &
PET
Can't Say
17%
Some
Times Yes 32%
29%
No 39%
COLD DRINKS PEOPLE BUY?
19%
23%
COKE
PEPSI
7 UP
SPRITE
8% 18% FANTA
MAZZA
9% THUMSUP
11% 12%
Hypothesis Testing
Ho - there is no significance difference between
the preferences of consumers regarding the
COLD DRINKS
4. People have tendency to switch over on other
brand and because of duopoly (only two players are
available in the market Pepsi and Coke) the
competition is very direct.
Lower prices
More flavors