a r c

Music Broadcast PVT. LTD.

se
R e

e t ia )
a rk ed
M n M
ti o
i c a
un
m m
(C o
By:- Abhay Kanodia
 Music Broadcast PVT. LTD.

Communicat
ion media,
Its
Applications
& Needs.
 Music Broadcast PVT. LTD.

Flow of the
presentation
Content Slide no.
Evolution Of Radio 4
Requirement Of Radio 5
Requirement Of 6
Advertisement
7
Factors Influencing media
9
choices
11
Need For Research
12
The Problem
14
Sample
28
Analysis
Findings
Music Broadcast PVT. LTD.
 Music Broadcast PVT. LTD.

Requirement Of
m mu
n ic Radio
Co n I wish I had Device to communicate with
o
ati other soldier’s

E
N
T
E
Reaches Large

ne for
R
T
A Groups

Mo lue
y
I
N

Va
M
E
N
T
 Music Broadcast PVT. LTD.

Requirement of
Advertisement

Promotion
Customer
Education
 Music Broadcast PVT. LTD.

Factors
Influencing
Communication
Media
Choices.
 Music Broadcast PVT. LTD.

Recipients Message
Communication Characteristics
Sender’s media Media Characteristic
attitudes and Characteristics
preferences

Organizational

Norms of
Behavior
Rules/
Music Broadcast PVT. LTD.
Music Broadcast PVT. LTD.
 Music Broadcast PVT. LTD.

The media preference

The preference of
of the small and very
Radio brands.
small clientele.

The
Problem
The Potential of the The Spends Scalability
small and very small of the small and very
clientele. small clientele.
 Music Broadcast PVT. LTD.

Sample
Ideal Sample
Size
(ZS/E)^2
Z=confidence level value as per z-table
S=(The degree level-1)/6
E=tolerable error
=>1.95*1.5/0.25
=>136.89~137
 Music Broadcast PVT. LTD.

Research
Techniques 150
Sample Size:-

Sampling Method:- Simple Random Sampling

Research Tool:- Questionnaire

Data Used:- Primary & Secondary

 Music Broadcast PVT. LTD.

Area Covered
Analysis

13)
1) Mahanagar
Alambagh 3) Aminabad
14) Nishat Ganj 15)Patrakarpuram
2) Aliganj 16)Teli Bagh
4) B.K.T

5) Bhooth Nath
9) Hazratganj 7) Faizabad Road
11) Kapoorthala
6) Daliganj
10) Janpath 8) Ganesh Ganj
12) Lalbagh
 Music Broadcast PVT. LTD.

Advertise Yourself?
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When do you
advertise?
 Music Broadcast PVT. LTD.

Different Media
Used
Media Used

80

60

40 Respondents

20

0
Not electronic print and
print media
Applicable media electronic
Media’s 60 60 5 25
Radio Used As
Music Broadcast PVT. LTD.

Media
 Music Broadcast PVT. LTD.

Descriptive Statistics
For Budget Column1

Mean 68750
Standard Error 14484.25
Median 12000
Mode 5000
Standard Deviation 124598.29
Sample Variance 15524734589
Kurtosis 4.06
Skewness 2.27
Range 449000
Minimum 1000
Maximum 450000
Sum 5087500
Count 74
 Music Broadcast PVT. LTD.

Distribution of
budget
 Music Broadcast PVT. LTD.

The Range And Its

frequency
Bin Frequency
1000 2
2000 7
3000 2
4000 3
5000 10
6000 1
7000 3
10000 8
12000 3
15000 4
20000 3
25000 1
 Music Broadcast PVT. LTD.

Contd….
Bin Frequency
32500 1
40000 2
48000 1
50000 9
80000 1
100000 1
175000 1
200000 2
250000 3
350000 1
450000 5
More 0
 Music Broadcast PVT. LTD.

Segments Covered
SEGMENTS No Of Clients No Of Positive Clients
Bags 2 0
Bakery 3 0
Consumer Product 9 1

Dry Cleaners 1 1

Foot Wear 5 0

Furniture 2 0
Garments 56 7
Gift Shop 5 0

Handloom 1 1
 Music Broadcast PVT. LTD.

Contd….
SEGMENTS No Of Clients No Of Positive Clients
Jewelers 34 13
Mobiles 4 1
Optical 7 2
Professional Institute 6 5

Restaurant 6 0
Sports 2 1

Stationery 4 1
Studio 1 0
Toy Store 2 0
TOTAL 150 33
 Music Broadcast PVT. LTD.

Positive Clientele
Sr. no Organization Segment Area
1 Goel Electronics Consumer Product Teli Bagh
2 Mod Dry Cleaners Dry Cleaners Janpath
3 Veera Enterprises Garments Aminabad
4 Dzone Fashion Garments Alambagh
5 Canvass Studio Garments Aliganj
6 Gulati Readymade Garments Ganesh Ganj
7 Saree Mahal Garments Ganesh Ganj
8 Shree Sai Chikan Garments Patrakarpuram
Bazar
9 New Vougue & Style Garments Patrakarpuram
10 Jitendra Furnishing Handloom Faizabad Road
11 B.K.Saraf jewelers Jewelers Mahanagar
12 Munna lal Jewelers Jewelers Mahanagar
13 Lallu Lal Jugal Jewelers Mahanagar
Kishore
14 Badri Prasad Jewelers Mahanagar
Vishwanath
 Music Broadcast PVT. LTD.

Contd….
Sr. no Organization Segment Area
15 Chunnilal Jewelers Aminabad
Bhagwandas Jewelers
16 Brijwasi Jewelers Jewelers Aminabad
17 Zaveri Palace Jewelers Aminabad
18 Agarwal Jewelers Jewelers Aminabad
19 Munna Lal Verma Jewelers Nishat Ganj
Jewelers
20 Jewel Palace Jewelers Aminabad
21 Shree Vrandavan Jewelers Teli Bagh
Jewelers
22 Shree Ambika Jewelers Teli Bagh
Jewelers
23 M.K.B.K Jewelers Aliganj
24 Mobiles Mobiles Bhooth Nath
25 ABC corner Opticals Aminabad
26 Bhargav Opticals Opticals Patrakarpuram
 Music Broadcast PVT. LTD.

Contd….
Sr. no Organization Segment Area
27 Gaur’s The Professional Bhooth Nath
Commerce House Institute
28 American Center for Professional Alambagh
Languages Institute
29 I-CET Animation Professional Alambagh
Academy Institute
30 Arena Animation Professional Aliganj
Institute
31 Attitude the grooming Professional Patrakarpuram
school Institute
32 The Sports Sports Patrakarpuram
33 Estate Law House Stationery Lal bagh
 Music Broadcast PVT. LTD.

•There are many retailers who do not advertise themselves.

•The income of the retailers surveyed appeared to be limited

and hence it directly affects their decision to advertise.

Findings
•The respondents who advertise themselves chose
print media as their main mode of advertisement.

•Print Media included wall paintings, pamphlet

distribution, newspaper add.

•Retailers believe that advertising on radio costs a lot..

 Music Broadcast PVT. LTD.

Contd….
• Retailers, who advertise, choose print as their
preferred media as they feel it gives them more
visibility when compared to the cost of other media.
• Those who chose electronic media, usually advertise
on the local channel, which costs them Rs 3000 per
month
• The retailers who advertise, according to the survey
45% advertise on occasions and festivals while 15%
advertise regularly.

• Retailers using print media are 60 and electronic

media are 5 and people using both the media are 25.
 Music Broadcast PVT. LTD.

Contd….
• According to the survey, 127 respondents do not use
radio as their media of advertisement, which
includes the retailers who does not advertise, so here
is the segment which can be worked upon and
converted to Radio City clients.

• The mean budget that comes out from the 74

respondents who have mentioned their budget is Rs
68,750.

• Maximum number of respondents who advertise

have their budget below 1, 00,000 annually.

• Mode of the budget is Rs 5000 which means that out

of them who advertise maximum frequency is of Rs
 Contd….
Music Broadcast PVT. LTD.

• While surveying the markets it was observed that the

retailers are in big numbers with garments business,
jewelers, and provision stores.

• According to the survey, sample size is of 150

retailers out of which 60 do not advertise and 90
advertise and among all there are 33 positive
retailers.
 Music Broadcast PVT. LTD.

Recommendations
• Many retailers are not aware of the procedure of
advertising on radio so making them aware about it
will help in increasing the revenue.

• Making retailers aware about the cost-benefit

relationship of advertising on Radio City.

• Making them aware about the segment focused by

Radio City i.e. SEC AB-25-34( Socio Economic class
age segment 25-34)
 
 Music Broadcast PVT. LTD.

Contd….
• Retailers are not willing to spend much on
advertisement so events can be organized where in 4-5
retailers may come together and such plans when
introduced will help to focus on the segment and
hence increasing the revenue.

• The potential clientele mentioned in the study can be

focused and converted as clients for Radio City.

• Retailers who advertise but do not do it with Radio

City can be focused more.
 Music Broadcast PVT. LTD.

Contd….
• Retailers who have attained Graduation or are well
educated can be tapped, as they can understand better.

• Some special programme should be launched where

the focus could be put to Provision Stores & General
stores which is a untapped market with lot of potential.
 Music Broadcast PVT. LTD.

THANK

YOU