Searching the Internet Search Engine – lets a user specify search terms Search engine builds database of sites that match those terms Uses spider software to build database Metasearch – searches search engines and builds comprehensive list Internet directory – database is developed by human researchers rather than spider
The World of E-Commerce Electronic commerce - buying and selling over the Internet Three forms Business-to-consumer (B2C) Business-to-business (B2B) Consumer-to-consumer (C2C)
Payments and Taxes E-commerce payments Some people are leery of submitting credit card information online Secure Sockets Layer (SSL) protocol provides a secure way to make online payments E-commerce taxes Internet Tax Freedom Act provides tax relief on Internet commerce Commission studies the effects of taxation of Internet commerce Act set to expire in 2005
Internet Portals Your first stop on the Internet Provide personalization to users Site is customized based on information you provide Encourages you to visit the site often Provide referrals to other businesses Site contains links to affiliate sites If you click on an affiliate site and make a purchase, the portal receives a percentage of the sale
Internet Advertising Many advertisements on Web sites are banner ads Originally in the shape of a long rectangle Require the user to leave the current site Other ad types Pop-over ads open a new window on top of your current window Pop-under ads open a new window underneath your current window
Intranets A private Internet-like network Internal to a certain company Extranets allow selected customers and suppliers to have access to a company’s intranet Easy to set up Offer many potential uses Can be linked to the Internet
Uses of Intranets Users can Retrieve information such as benefits information and job openings Submit vacation requests, applications for open positions, etc. Employers can post employee handbooks, corporate policies, and other information in a central location
Virtual Private Network Technology that uses the Internet as a channel for private data communication Uses tunneling technology Offers many benefits over a private network Much cheaper than dedicated lines Data is secure Turns remote network administration over to ISP