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Insurance is a contract between two parties where
one party (the insurer) agrees to protect the other
party (the insured) in the event of any loss or
unforeseen event. Insurance can be broadly
classified into two categories ± Life Insurance and
Non Life Insurance.

('#%#" (-%& !" *(%(-.#(

!"&(+*#.!+%
Premium is the periodical amount that the insured
needs to pay to the insurance company to enjoy
the benefits of the insurance policy.
('#%#" (-%" ("&'

um assured refers to the amount for which the
insurance cover is taken.

(! (-%'(-$!

The amount received from the insurance company on
the death of the insured is known as death benefit.

('#%#" (-%&!'&
Riders are additional benefits that are added on to an
insurance policy to make it more compatible to the
needs of the policyholder. Riders are generally
applicable only for life insurance and not for general
insurance.
.
(!"&&'&-$!
The sum of money an insurance company will pay
to the policyholder in the event his or her policy is
voluntarily terminated before its maturity or the
insured event occurs

(! ("&!%-$!
The amount received on the maturity of the
policy is known as maturity benefit.
 %!"&(+

    

VLife is full of uncertainties
VProvides the much required /c
Verves as a financial buffer in the wake of any
unfavorable and un-foreseen circumstances
VEnsures that near and dear ones are not left in financial
doldrums due to any exigency
VThe risk cover that insurance provides has no parallels in
the financial world
%!"&(+
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V ÷oney back plans provides an element of liquidity
by returning a portion of the sum assured at
regular intervals. This is in addition to the risk
cover
V Unit linked plans invest a percentage of the
premiums in market securities and provide returns.
This combines market linked returns along with
risk cover
0c


 




ÿàighlighting the fundamentals of
insurance as a financial product

ÿInsight into the Birla un Life

Insurance and its products
available in the market

ÿThe tax implications of insurance

 c 
 
] Launched just before 9 years but still managed to be
amongst leading player(7th) in private insurance industry.
] trong fundamentals based on the Aditya Birla Group¶s
local insight and un Life financials global expertise.
] Birla un Life Insurance pioneered the unique Unit
Linked Life Insurance olutions in India
] àaving 1231454active advisors, and sold 2.5 million
policies.
] urrent AU÷ of BLI stands Rs. 8165 crore as on
February 28, 2009
] In April 2009, achieved the landmark of
processing 446 of its claims.
 /
 7844398445:

ource www.siliconindia.com
 &#+!#.(

] Birla un Life Insurance àigh Net worth

Plan.
] Birla un Life Insurance Term Plan.
] Birla un Life Insurance Premium Back
Term Plan.
 (!).(
] Birla un Life Insurance Platinum Plus
] Birla un Life Insurance Guaranteed Bachat
Plan
] Birla un Life Insurance ÷oney Back Plus
Plan
] Birla un Life Insurance Gold-Plus II
] Birla un Life Insurance aral Jeevan Plan
] Birla un Life Insurance upreme-Life
] Birla un Life Insurance Dream Plan
] Birla un Life Insurance lassicLife Premier
 (!).(
] Birla un Life Insurance implyLife
] Birla un Life Insurance PrimeLife Premier
] Birla un Life Insurance PrimeLife
] Birla un Life Insurance Flexi ash Flow
] Birla un Life Insurance Flexi ave Plus
] Birla un Life Insurance Flexi Life Line
] Birla un Life Insurance ingle Premium
Bond
(. #."!#
] BLI àealth Plan.
] BLI Universal àealth Plan.

"&(.
] Birla un Life Insurance Bima uraksha uper
] Birla un Life Insurance Bima Dhan anchay
] Birla un Life Insurance Bima Kavach Yojana
 !& .(

] Birla un Life Insurance ecure 58 Plan.

] Birla un Life Insurance Freedom 58.
] Birla un Life Insurance Flexi ecure Life
Retirement Plan II.
 !'&
] Accidental Death Rider
] Accidental Death and Dismemberment
Rider
] Term Rider
] ritical Illness Rider
]
aiver of Premium
] ritical Illness Plus Rider
] ritical Illness -
oman Rider
PRODU T IN DETAIL««
!&.(".!$!)
;#&.(

This plan is meant for you if:

] You are 18 to 65 years of age today.
] You are looking for an amount of um Assured
of at least Rs 50 Lakhs.
] You are looking to cover yourself for the next 10,
15, 20, 25 or 30 years provided you are 75 years
or younger at the end of the term.
] Great rewards associated
 !&.("!$"&(+
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] implest pure risk cover insurance at least cost.
]
& !"&(+ typically suitable for younger people
with children and limited funds who are not covered
through an employer.
] Ideally suited for covering all your liabilities.
] Premium Riders available along with the plan,
] Favourable Term - Favourable Premium Rates for
Female lients.

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& "&(+

] Level Term
] Increasing and Decreasing Term
] Renewable Term
] onvertible Term
] Group Term
!&.("!$"&(+`&( .(
%#"&'&( 1"&+# ! <,

] Guaranteed ÷aturity Benefits

] Options to double or triple the Guaranteed ÷aturity
Benefit by choosing 200% or 300% options.
] 100% premium allocation to optimise savings
] àave options of partial withdrawals and surrender of
policy option.
] Enhanced um Assured - hoice to enhance life cover
anytime during the policy term at minimal additional cost
 !&.("!$"&(+
c!.'&=`&( .(.
This plan is meant for you if:
] You, the Life Insurer, is 18 to 60yrs
] Your child, the Nominee, is 13 years or younger at entry
] You must be of age 75 or younger when your plan
matures & The Guaranteed ÷aturity Benefit you choose
must be at least:
] Rs. 75,000 for the 100% Guaranteed ÷aturity option
] Rs. 37,500 for the 200% Guaranteed ÷aturity option
] Rs. 25,000 for the 300% Guaranteed ÷aturity option
] The Enhanced um Assured you choose, if any, must be
at least Rs. 50,000.
 !&.("!$
"&(+.(!" ."

This plan is a unit linked, non- participating, insurance

plan with,
] A policy term of 10 years.
] A premium paying term of 3 years.
] An innovative investment fund - Platinum Plus
Fund III. Full liquidity after three policy years to
meet any cash needs
.!)!-!.!%>
] Entry Age of Life Insured: 18 to 70 years.
] ÷inimum Annual Premium: Rs. 50,000.
] ÷inimum um Assured: 5 x Annual Premium

$!>
] ÷aturity Benefit
] Death Benefit
!&.("!$"&(++"&3
.(
BLI ecure 58 is the right plan for you if :
] You are 18 to 80 years of age
] Looking to vest anytime between 10 years - 40 years
from the entry age. ÷aximum vesting age is 90 years.
] You are looking to invest at least Rs. 9,600 per
annum for retirement planning.
hile there are no
limits on the amount you can invest in this plan, you
can choose your annual base premiums only in
multiples of Rs. 1,200 per annum over the minimum
premium of Rs. 9,600.
$!>

] urrender benefit
] Tax benefits under section 80
and ection 10(10A).

($!!"&(+
The benefits under income tax are of two types
,`'"+!#>>
,`'"+!#

+34c
Deduction is available amounting to Rs. 1,00,000
The benefit for life insurance premium u/s 80 is
restricted to 20% of the actual capital sum assured.
urrender of Plan before premium has been paid for
two years will result in reversal tax benefit
34ccc
Deduction in respect of contribution to pension
funds ÷aximum Rs. 1,00,000 Flexi ecure Life
Retirement Plan and Freedom 58 from Birla un
Life Insurance provides all the benefits.

+34cc
Under ection 80 E, the overall limit for
deduction u/s 80 , u/s 80 and u/s 80 D is
Rs. 1,00,000.
8, *!#>
*!#>

] ommuted pension: 10(10A)(iii)

One-third of the Value at vesting date would
be tax-free 10(10D) Any sum received from
Life insurance policy as maturity proceeds,
death benefits.
 

] 

?
 ]  /

] ÷ulti-channel ] ompany have not
distribution penetrated in the rural
]
ell diversified plans market.
] 8, !..!##.!+! ] There is no plan for the
sold till 31st march 2009 low income group.
] uperior investment and ] Fees for the advisor is
risk management high than the other
framework company.
 ] **#&"!% ]
&(

] Good potential market ] OLD àABIT DIE

(77%) àARD¶: Its still difficult
task to win the confidence
] ompany can penetrate in of public towards private
rural markets. company.

] ompetitors offering
similar kind of insurance
 REEAR à
ANALYI(Ahmedabad)
]



  ] 

 

 




 
 


No of Peoples Have BSLI Plan ] No. of people satisfied with the plan

à



  

à



    
 
 

 ] 

 
 ] 

 







 
 
 







 




 No. of Peoples want to more
investment in BSLI
No. of people satisfied with the
services provided by the company

 
 

 

 

 

 ] 
 
 


 
!

No. of Peoples have other Insurance
Plan apart from BSLI?

 







 
 
 



 

-

 FINDING ABOUT TàE
ELE TION OF NE
ADVIOR
(.@ (. (&!(.("
*#'+

27% 39%
÷arried
÷ale
Unmarried
Female 61%
73%
 K"(.!$!+(!##$
##$'*'
&*#'

15%
16% 12th
27% None
Graduation 23% 1 to 2
62% Above 2
Post
57%
Graduation
 "(.( !.%+# #$
*#'+

7%
Less 100000
23%
17% 100000-
200000
200000-
400000
53% Above
400000
„