Topic - Impact of Modern

Advertising
in market
for Household and Toy
Warehouse
Professor : Presented by:
Joseph Tawiah KAMAL PAUDEL
SONU SONKAR
BALJEET SINGH
KANWARPREET SINGH
RAMANDEEP SINGH
AMIT TIWARI

Friday 3rd December 2010

 Introduction :
Modern Advertising is
advertising done through
modern means such as
internet , email , newspapers ,
TV etc . Commonly used modern
advertising methods :-
1-Print media (newspaper, magazine etc).
2-Electronics media (internet, TV, radio)

3-Pamlate ,banner media., bill board

4-Word of mouth or other media.

 Effectiveness of modern advertising.

 - Importance of modern
advertising
- Relationship between Modern
Advertising and :


 Market
 Customer
 Product sale
 Product value
According to our customer survey-How
do you come to know about house hold product?



1- Electronics
media- 53%


 2- Print media- 26%



 3- Pamphlet or
banner media-13%


 4- Other media-
8%
According to the manager interview:-
The store uses the flowing methods

advertising:-
1- banner method

2-internet method

3-billboard method

4-news paper method

5-business card method


Customer survey-
Most advertisement is believable or
not
According to interview -
( Does advertise increase your
sale ? )
 Inform the customer
 About price
 About value

Customer survey-
Purpose behind the advertisement.
1-sell the product
2-customer
information
3-increase the value
of product
4-reinforcement

Survey:-
I usually buy product that
are advertise.
 C u sto m e r su rve y :- a d ve rtise m e n t sh o u ld b e

m o re re sp o n sib le fo r th e ir a d d .


1- strongly agree

2-agree

3-hae no opinion

4-disagree

5-strongly agree

(customers)
It is e a sy to m a ke p u rch a se o n lin e w h ich is
a m o d e rn w a y o f a d ve rtisin g - cu sto m e r
su rve y.

1-strongly agree-


53%


 2 –agree- 33%


3-have no opinion-


6%


 4-disagre- 6%


5- strongly


disagree- 0%

Customer survey-
while shopping under influence of
advertisements what do you look for?
1- value of money

2- good quality

3-product image
(customers)

4- latest fashion
Customer survey-
Customers survey-
information
- should not cross the
limit
- internet advertising
should give correct
information about
product . Eg . Cigarette
advertising should
clearly say it is
injurious to health
- for advertising
success marketing
research should be
done .
- team of expert should
be appointed .
- traditional method of
advertising should not
be stopped : Radio , news
paper , magazine .
- more and more internet
advertising should be
done .
- e - mail marketing should
be allowed .
Conclusion :
- Positive point of view
from customers
- It make easy to grow
- Company invest a lot of
money .