Why fast food?

It s tasty, economical and only a drivethrough or phone call away

y The Fast food Industry in India is the most

dynamic and fast paced industries.

y Q.S.R. has deeply entered into the market of

India.

y Emerging opportunities in the services sector are

key factors in the growth of Retail sector in India.

y India s fast food industry is growing at 40% per

annum and generates over Rs. 4800 crores in sales.

COMPANY PROFILE

PROFILE OF THE ORGANIZATION

The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. McDonald's Corporation is the world's largest chain of fast food restaurants A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself.

Restaurant Count
McDonald s has 132 restaurants in India of which 79 are in North & East India and 53 in West & South India.

Mission
To make MC-D one of the most successful companies in the World.

Vision
"McDonald's vision is to be the world's best quick service restaurant

PROBLEMS FACED BY MC-DONALDS

Controversies

Arguments in defense

Legal cases

COMPETITORS

SWOT ANALYSIS
STRENGTHS It is recognized as one of the world s most recognized logos. It is recognized as a socially responsible and community oriented firm. It adapts to the cultural differences regarding the region where the restaurant is set up. It has located itself in major airports, cities, highways, tourist locations, theme parks.

Weaknesses
It uses advertising that mostly targets children. High employee turn-over. It has yet to accomplish going on the trend of organic food. Price competition with the competitors resulting in low revenue. Lack of innovative products.

Opportunities
It can create new product offerings, use mobile text messaging to offer services that appeal to consumers. It can upscale some of its restaurant settings at luxurious locations to attract more customers. It can provide optional items that are regarded to be the basis of allergy for some. It can slow down the level of expansion in order to increase the profitability of the organization.

Threats
More restaurants that are increasing their food offering and declining the price. Health issues regarding the fast food chain. Heavy investments on promotional campaigns which decrease the gaining of market share.

CONCEPTUAL DISCUSSION

CONCEPT OF TOPIC
y Consumer Satisfaction

Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."

y Importance of Consumer Satisfaction

1)Understanding the needs of the customer is critical. 2) Make sure your employees operate with the same principles. 3) Be honest when you don't meet expectations.

ow the Consumer is Satisfied?

1)Managing the critical interactions. 2) Taking a rational approach. 3) Keeping the customer satisfied.

RECENT NEWS ARTICLE

McDonald s India franchisee to open 30 new stores in 2011

RESEARCH METHODOLOGY

y Research Objective:

1) To find out the satisfaction level in different attributes of MC DONALDS. 2) To determine the current status of MC DONALDS 3) To identify main competitors of MC DONALDS

y Research Design:

The design which the research shows is the Descriptive Research.

y Data Collection:

Data is collected by primary and secondary data. Primary Data: Data is collected from various customers through specific questionnaires which were being prepared for collecting data.

Secondary Data:
The second information is taken from company document available on websites. The other related journals information and industry association sites have also been viewed.

y Questionnaire Design:

The questionnaire which is being prepared is close ended and is dichotomous and multichoice in nature.
y Sample Unit:

The study is exclusively done in concern with the customers who visit MC-DONALD S on weekly, monthly, quarterly or on planned basis.

y Sample Technique: Cluster Sampling. y Time Frame: 1 Month. y Sample Size: 50 y imitation Of Research:

1.The response can be biased 2.Due to the time limit being less it can also be the factor that can limit the research.

DATA ANALYSIS

1.When you hear the word burger, does McDonalds has come in your Mind?
SL.NO 1 2 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO OPTIONS YES NO IN NUMBER 40 10 IN PERCENTAGE 80% 20%

OPT ONS

INTERPRETATION 80% of the customers who says YES while 20% people say that if they hear the word burger, McDonalds has come in their Mind

2. In your family who likes to go to McDonald's?

SL.NO 1 2 3 4 OPTIONS Children Parents Everyone No one IN NUMBER 12 7 28 3 IN PERCENTAGE 24% 14% 56% 6%

60% 50% 40% 30% 20% 10% 0% Childre are s E eryone

INTERPRETATION 24% people says that children likes the most to go to MC Donalds, 14% people says parents like to visit it and only 6% says that no one likes to visit MC Donalds but the large number of people says everyone likes to go to MC Donalds

No one

3. With whom do you like to go McDonalds?

SL.NO 1 2 3 4 OPTIONS Friends Family Alone Other IN NUMBER 12 14 5 19 IN PERCENTAGE 24% 28% 10% 38%

40% 35% 30% 25% 20% 15% 10% 5% 0%

INTERPRETATION 24% people will prefer to go with frnds,28% with family,10% alone & 38% with others.

Friend

F m ily

Alone

Other

4. How often do you go to McDonald s?

SL.NO OPTIONS 1 2 3 4 Once a week More than once a week Once a month Very rarely IN NUMBER 15 20 11 4 IN PERCENTAGE 30% 40% 22% 8%

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% nce a w eek More than once a w eek nce a m onth Very rarely

INTERPRETATION 30% people says that they visit mc-d once a week,40% says they visit more then once a week, 22% says they visit once a month & only 8 % says they visit very rarely

5. With the introduction of new Happy Meal price menu has your number of visits increased?
SL.NO 1 2 OPTIONS YES NO
80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO

IN NUMBER 36 14

IN PERCENTAGE 72% 28%

OPTIONS

INTERPRETATION 72% people agrees that with the introduction of new Happy Meal price menu the number of visits increased but 28% disagrees with this

6. What do you like the most in McDonald s?

SL.NO 1 2 3 4 OPTIONS Food Ambience Service Other IN NUMBER 22 12 11 5 IN PERCENTAGE 44% 24% 22% 10%

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Food Am bience Service Other

INTERPRETATION 44% people answered that they like the food of mc d, 24% likes its ambience, 22% likes the service & the 10% likes other things

7. How do you rate the service in McDonald s?

SL.NO OPTIONS 1 2 3 4 Very good Good Average Bad IN NUMBER 31 13 5 1 IN PERCENTAGE 62% 26% 10% 2%

70% 60% 50% 40% 30% 20% 10% 0% Very good Good Average Bad

INTERPRETATION 62%people rated the service very good, 26 percent rated it good, 10% rated it average and the left 2% rated it bad

8. Do you think McDonalds provides 100% Hygienic product?

SL.NO 1 2 OPTIONS YES NO
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO

IN NUMBER 46 4

IN PERCENTAGE 92% 8%

OPTIONS

INTERPRETATION 92% people beliefs that mc d Provides hygienic product and the rest 8 % beliefs that it does not provide hygienic product

9. Are you aware that McDonalds undertake social activities for the growth of children and other needful people?
SL.NO 1 2 OPTIONS YES NO
80% 70% 60% 50% 40% 30% 20% 10% 0% YES N

IN NUMBER 34 16

IN PERCENTAGE 68% 32%

INTERPRETATION Only 68%people were aware that McDonalds undertake social activities for the growth of children and other needful people rest are unaware with that.

PTI NS

10. What is the distance of the nearest McDonalds from your place?
SL.NO 1 2 OPTIONS YES NO IN NUMBER 17 33 IN PERCENTAGE 34% 66%

70% 60% 50% 40% 30% 20% 10% 0% YES NO

OPTIONS

INTERPRETATION 66%people says that mc d is not with in 2 kms from their place where as 34% People says that it with in 2 kms.

11. Do you go to any other fast food shop also?

SL.NO 1 2 OPTIONS YES NO IN NUMBER 44 6 IN PERCENTAGE 88% 12%

100% 0% 0% 0% 0% 0% 0% 0% 0% 10% 0% ES O

INTERPRETATION 88% people states that they visit to other fast food shops also but 12 % people says that the do not visit any other fast food shop.

OP IO S

12. If yes then which one?

SL.NO 1 2 3 4 OPTIONS K.F.C Dominoes Subway Other IN NUMBER 12 14 10 8 IN PERCENTAGE 27.27%(Approx) 31.81%(Approx) 22.72%(Approx) 18.18%(Approx)

35% 30% 25% 20% 15% 10% 5% 0% K.F.

INTERPRETATION 27% people visit K.F.C., 32%people visits dominoes,23%people visits subway& the rest 18% people visits other fast food stores.

Dom inoes

Subw ay

Other

13. How much you are willing to spend at your visit?

SL.NO 1 2 OPTIONS YES NO
56% 54% 52% 50% 48% 46% 44% 42% YES NO

IN NUMBER 23 27

IN PERCENTAGE 46% 54%

INTERPRETATION Only 46% people says that they are willing to spend less then 100 rs. On their visit but 54% are willing to spend more then 100rs.

OPTIONS

FINDINGS

1. The consumers are satisfied with the products given by MC DONALDS. 2. Most of the people like the food served by the MC DONALDS and will recommend other to visit MC DONALDS 3.In the sample survey we have most of the people are attracted by the logo of the MC DONALDS and also in total fast food industry McDonald have the highest sales. 4. Most of the people go to MC DONALDS spend there time with there friends. to

5.People prefer to go to MC DONALDS more then once a week.

RECOMMENDATIONS

1. They must improve there services towards there customers. 2. They should start attractive packing for home delivery services. 3.They must do more expenditure on advertisement for the awareness of people. 4. They should increase there items in there menu. 5. They should have affordable price.

BIBLIOGRAPHY

BOOKS ARK TI G PRI CIPL S OF KOTTL R & GR ARMSTRO G

by

PHILIP

S.P.Sharma, Quantitative Methods,first edition:2005 C. .Gupta Schiffmen, Consumer Behaviour, fifth edition2007 WEBSITE-: www.mcdonaldsindia.com www.wikipedia.com www.hindustantimes.com