AGRI-SERVICES

Presented by :Gaurav Saxena Puneet Arora

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Flow of Presentation(contents)

Milk #1in the world 91Mn T

Cattle/Buffaloes Largest in the world 283 million

F&V #2 in the world 129 Mn T

Food Grains #2 in the world 220 Mn T Tea Largest .0.85Mn T Sugarcane #2 in the world 236.18 Mn T

Fisheries Marine:2.99Mn T Inland:3.21Mn T

#5 in Egg production

Goat & Sheep 183 million

Source :-The agribusiness book-A marketing and value-chain perspective

Agri services
Agri-services are the services which are offered to farmer for making them facilitate and convenience in their occupation and uplift there life standard OR The agri-service sector of the agriculture industry is concerned with researching new and better ways to produce and market food and to protect food producers and consumers, and with providing special, customized services to all the other phases of agriculture Public agencies have played a dominant role in the agri-services area, but private agencies are rapidly increasing their offerings of farm services.

Components of Agri-Services
1. 2. 3. 4. 5. 6. 7. 8. 9. Agriculture credit and finance Agriculture Insurance Warehousing and storage Agriculture Certification Consultancy services Agriculture Marketing Rural Retail Agri. Clinics and Agri. Business centers Agriculture Extension and Education

1.AGRICULTURE CREDIT AND FINANCE

There has been sharp increase in credit to agriculture through institutional sources i.e., from Rs. 620.45 billion in the year 200102 to Rs. 2,871.49 billion (2008-09) and that is because of maximum increase in credit through commercial banks. Target of advance to agriculture through institutional sources in the year 2009-10 is Rs. 3,250 billion.
y Around 4.54 crores new farmers were financed in 2008-09
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Farm loan upto Rs. 50,000 has been made collateral/security free

Cont

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To accelerate the flow of credit to agriculture and allied activities, the Government is implementing a comprehensive Farm Credit Package since June, 2004 From Kharif 2006-07, farmers are receiving crop loans upto a principal amount of Rs. 3 lakh at 7% rate of interest and the Government is providing subvention of 1 per cent For 2010-11, banks have been directed to lend Rs 3,750 billion to the farm sector an increase of 15.4 per cent from the targeted lending of Rs 3,250 billion in 2009-10

SOURCE:-https://www.crisilresearch.com/ResearchProWeb/Budget2010/budget2010.jsp

Agency-wise Ground Level Credit Flow for Agriculture and Allied statement showing agency-wise and year-wise progress of credit flow in the country
(Rs. in billion) Agency 2007-08 2008-09 2009-10*

Target
Cooperative Bank Commercial Bank RRB s Other Agencies Total
*September, 2009

Achevt.
482.58 1810.88 253.12 Nil 2546.58
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Target
550 1950 300 Nil 2800

Achevt.
367.62 2236.63 267.24 Nil 2871.49

Target
450 2500 300 Nil 3250

Achevt.
277.05 925.95 175.31 Nil 1378.31

520 1500 230 Nil 2250

Source:-http://agricoop.nic.in/Credit/cf171209.pdf

2.AGRICULTURE INSURANCE
Insurance applied to agricultural enterprises Two category  Single peril coverage  Multi-peril coverage. Objectives Financial support to farmers in the event of crop failure as a result of drought, floods. Credit eligibility of farmers after a crop failure for the next crop season
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Major Insurance Schemes in India

First Individual Approach Scheme 1972-1978 Pilot Crop Insurance Scheme (PCIS) 1979-1984 Comprehensive Crop Insurance Scheme (CCIS) 1985-99 Experimental Crop Insurance Scheme (ECIS) 1997-98 National Agricultural Insurance Scheme (NAIS) 1999 Pilot Weather Based Crop Insurance Scheme (WBCIS) Other Agricultural Insurance Schemes :-Farm Income Insurance , Livestock Insurance , Rainfall Insurance etc.

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National Agricultural Insurance Scheme (NAIS)

Introduced from the Rabi season of 1999-2000 AIC from April, 2003, took over the implementation of NAIS
CROPS
All food grains, All oilseeds and Annual horticultural / commercial crops  Sugarcane,  Potato,  Chillies,  Coriander,  Cotton,  Ginger,  Cumin,  Onion,  Jute,  Turmeric,  Tapioca,  Banana  Pineapple

Risks
 Fire & Lightning Storm, Cyclone, Hailstorm, Typhoon, Tempest, Hurricane, Tornado Flood, Inundation & Landslide  Drought, Dry spells  Pests / Diseases Exclusions : War, nuclear risks, malicious damage
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Major Agricultural Insurance companies and their services Insurance Company Services
1 Agriculture Insurance Company National Agricultural Insurance of India Ltd. Scheme for crops, seed crop insurance, Varsha Bhima, Weather Based Crop Insurance 2 National Insurance Co. Ltd Rural Insurance Cattle, Sheep, Goat, Poultry, Prawn, Silkworm, Horticulture, Plantation, Pump sets etc 3 United India Insurance Co.Ltd Cattle, Poultry, Agricultural pump set, Gramin accident, Plantation, animal driven cart, tonga 4 New India Assurance Co.Ltd. Rural Insurance Cattle, Sheep, Goat, Poultry, Prawn, Silkworm, Horticulture, Plantation, Pump sets etc 5 Oriental Insurance Co.Ltd. Agriculture, Sericulture, Poultry etc. 6 Lombard General Insurance Company 7 IFFCO -TOKIO General Insurance Company

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3.WAREHOUSING AND STORAGE

 The storage of goods, from the time of production to the time of consumption, ensures a continuous flow of goods in the market.
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 Protects the quality of perishable and semi-perishable products from deterioration;  It helps in the stabilization of prices by adjusting demand and supply;  Provides employment and income through price advantages.  Adds time utility to the farmer s produce.
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Current Scenario of WH Annual Agriculture production

 Food grains 200 MMT  Fruits and Vegetables .. 100 MMT

.. 600 MMT
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Mostly serviced by public sector:

10.27 MMT .. 19.03 MMT ... 25.20 MMT

 CWC  SWCs  FCI

Private sector contribution (estimated)

 For public use 10 MMT  For self use 20 MMT

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FICCI site

4.AGRICULTURAL QUALITY CONTROL

 Seed Certification  Agricultural Marketing and Agri-Business Department  Agriculture Department Establishment of Fertiliser Control Laboratories  Organic Certification
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5.Consultancy Services
There are many government and private organizations which provide consultancy services to farmers. Objectives:  To disseminate information and technologies to the farmers.  To supply quality seeds and seedlings.  To impart training to meet the needs of urban and rural people.  To operate Plant Clinic Centre.
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Types
Government sector initiaves: 

AGMARKNET Kisan Call Centre, MANAGE

Private sector initiatives: ITC e-Chopal

    
iKisan, Tata Kisan Kendra (TKK), TARAhaat, EID Parry Mahindra Shubh Labh
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Multiple Rural Services portals - Gyandoot, Warna Wired village, Tarahaat, Village Information Kiosks, etc.
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 Co-operative sector initiative:

WARANA Wired Village,

Social sector initiative: M. S. Swaminathan Research Foundation (MSSRF),  Aaqua (IIT Mumbai),  e-Sagu

Rural connectivity and allied service providers

Drishtee, N-logue

Information service providers iKisan, commodity India, Agriwatch, Indiaagronet, etc. Knowledge networks and knowledge banks such as Honey Bee Network, Harit Gyan, ISAP, GAU Satellite Krishi Goshthi, etc.

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 Indian Society of Agribusiness Professionals (ISAP) is a non-government, non-profit organisation incorporated in 2001, under Section 25 of the Indian Companies Act. Clients  International Organizations  Government of India organizations  State Governments/Departments  Private Sector

Services Provided by IASP

Agri-Extension Services Training and Entrepreneurship development Market Linkage Program Project Planning and Development Industry Support Centre for Financial Inclusion

Source:- www.ikisan.com

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To assist the State Governments, the GoI and other public sector organizations in effective management of their agricultural extension and other agricultural management systems

Services provided by MANAGE 1. Consultancy 2. Management Training 3. Management Education 4. Management Research 5. Information and Documentation services

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Morarka Foundation
y A not for profit voluntary organization was set up by Mr. Kamal M. Morarka in 1993 y Vermiculture Technology Development y Organic Food Marketing y Regulatory-Quality Certification Services y Logistics and Supply Chain management

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6.Agriculture Marketing Agriculture Marketing

These markets are meant for the farmers to take their produce for sale and facilitate farmers, immediate cash payments. The directorate of state Agricultural Marketing Board or Registrar of cooperative marketing societies is controlling Primary and secondary wholesale markets. The end of 1950, there were 286 regulated markets in the country, their numbers on 31 March 2009 stood at 7139 (27375)
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Source:- http://agmarknet.nic.in/Regulated_Mkt_31.htm

agricultural markets
Apani Mandi / Farmers market / Raythu Bazars Rural Primary Hats/ Periodic Rural Markets Market Sub yards Primary Market Yards/ Agri. Produce Market Committee (APMC)/ Mandi, Secondary Market Yards/ Secondary Markets Modern Market yards Wholesale markets-Perishables Terminal Market yards-Perishables Future Markets
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Govt. Organizations dealing with agriculture marketing

DAC
DMI
Faridabad (Haryana)

NIAM
Jaipur (Rajasthan)

Function:1.Regulation, Development and Management of Agricultural Produce Markets 2. Grading and Standardisation 3.Training 4.Marketing Extension 5.Promotion of Cold Storage 6.Administration of Meat Food Products Order, 1973 7.Market Research, Surveys and Planning 8.Agricultural Marketing Information Network 9.Construction of Rural Godowns 10.Revenue

Function:1. Training, 2. Research 3. Project Formulation Activities 4.Consultancy 5. Education

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A Joint Venture of

AGMARKNET

DIRECTORATE OF MARKETING & INSPECTION and NATIONAL INFORMATICS CENTRE Govt. of India

Launched by the Department of agriculture and Cooperation in march 2000 Provide linking between important agricultural produce markets spread all over India and the state agriculture marketing boards/ directorates and the DMI for effective exchange of market information. The market information network(agmarknet.Nic.In) Objective To facilitate collection and dissemination of information for Better price realization The portal covers market, price, infrastructure and promotion-related information for efficient marketing

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AGMAKRNET
http://agmarknet.nic.in

 Crops Directorates (8) [Wheat, Jute, Cotton, Rice, Sugarcane, Millets, Pulses, Tobacco]  Technology Mission on Horticulture  Coconut Development Board

DMI Hqs.

Local News papers

Public Access Markets CDB DMI State Offices(27)

Notice Board / Electronic Board Farmers

Mobile Operators State Mkts./ Directorates (50) IFFCO Call Centres Agri-clinics
IFFCO Network
Mobile users

CDB Network IFFCO Network Regional Office Regional Office

Regional Portals (8 already approved)

Area Office

farmers

Regional Office

Area Office

Area Office

Kiosk

Farmers

Farming Community

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7.Rural Retailing
y The concept has been comes in the Country by the tobacco major ITC Ltd. by opening up Choupal Sagar , the first rural shopping mall of the Country. y The retail outlet offers: High yielding seeds, good quality fertilizers and pesticides, loans, crop insurance and even radio sets to TV sets, At competitive prices They also provide current market information, Credit facilities and contract farming, which are beneficial for small farmers.

Introduction ITC s International Business Division, one of India s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis
It offers the farmers of India all the information, products and services they need to enhance farm productivity, improve farm gate price realization and cut transaction costs
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e-Choupal States covered No. of e-Choupals Farmers e-empowered Villages covered

Now 10 6500 4 million 40,000 7

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One Stop Destination

Intermediaries take 75% of MRP
25% 15%
Farmer Commission Agent

25% 15%
Processors

10%
Wholesaler

10%
Sub Wholesaler Retailer

100%
Consumer

FARMER

GRAINS

CHOUPAL SAGAR

TRACTOR WEIGHED 34

PRODUCE UNLOADED

MONEY GIVEN

Farm Advisory Rural Retailing Farm Produce Linkage

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Three broad areas in which Hariyali operates

Each HKB campus is 3-4 acre ( 12 15000 sq.m) in size which can accommodate facilities like an agri-advisory center, agri-input retail store, farm output warehouses, fuel pump, tractor service centres, warehouses, bank branches, ATMs etc.
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Hariyali Kissan Bazaar

All Farmer s needs under one roof !

"HKB" is providing end-to-end ground level support to the Indian farmer & thereby improving his "profitability" & "productivity The HKB" chain, seeks to empower the farmer by setting up centres, which provide all encompassing solutions to the farmers under one roof
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Each HKB" centre operates in a catchment of about 20 kms A typical centre caters to agricultural land of about 50000-70000 acres and impacts the life of approx. 15000 farmers.
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Why we need agriclinics and agribussness centers?

Intake in Post Graduate programmes = 5500

Graduates in Agriculture and allied subjects = 11,900/yr.

2000 are able to get Job

Reservoir=9900

Therefore, there is a need for giving incentives to such graduates to undertake, on viable basis, agri-business ventures to meet the felt needs of technical and extension services support to the farming community.
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Source:-

8.Agri Clinics and Agribusiness Centres

GoI, in association with NABARD and MANAGE has launched this unique scheme To take better methods of farming to each and every farmer across the country

Objectives
 To supplement the efforts of government extension system  To make available supplementary sources of input supply and services to needy farmers  To provide gainful employment to agriculture graduates in new emerging areas in agricultural sector 8

Source: www.agriclinics.net

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 Concept Agriclinics : to provide expert services and advice to farmers on cropping practices, technology dissemination, crop protection from pests & diseases, market trends and prices of various crops in the markets and also clinical services for animal health etc. which would enhance productivity of crops / animals

Agribusiness Centres : To provide input supply, farm equipments on hire and other services.
Eligibility Agriculture Graduates/Graduates in subjects allied to agriculture like horticulture, animal husbandry, forestry, dairy, veterinary, poultry farming, pisciculture and other allied activities.

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9. Agriculture Extension
Advice and assistance to farmers to help them improve their methods of production and marketing is conventionally called agricultural extension
Objective
Dissemination of useful and practical information relating to agricultural activities focused mostly on improved seeds, fertilizers, farm implements, pesticides, poultry, livestock, etc Expert advice to farmers on cropping practices, innovation technology dissemination, crop protection from pests and diseases, market trends and prices of various crops in the markets and also dissemination of information about occupational health facilities, risk covers and provisions of crop and personal insurance."

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Where extension is needed?

Research

Extension

Farmers

Feedback on Practical Problems

Normally the gap could be due to any one of the following reasons: Lack of awareness, knowledge or skill Lack of conviction or motivation Fear of loss Lack of resources(finance) or availability of inputs etc.
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Extension Services Provided By Public Sector

1) Training Camps 2) Farmer s field days and fairs 3) Mass media 4) Young farmers organization 5) Lab to land programme 6) Operational research projects 7) Training and visit system 8) Corresponding courses 9) Kisan call centre 10) Krishi Vigyan Kendra's
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AGRICULTURE EDUCATION SYSTEM IN INDIA ICAR

State Agricultural Universities (SAUs) (45)

4 National Institutes
IARI,IVRI,NDRI,CIFE Deemed universities

9 The first State Agricultural University was established in 1960 at Pantnagar on the pattern of the Land Grant Colleges of the United States
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Conclusion

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references
Agriculture Today The agribusiness book http://agricoop.nic.in/ www.echoupal.com www.agmarket.com www.indiaagronet.com www.ficci.com www.agriwatch.com www.manage.gov.in www.ikisan.com http://dacnet.nic.in/extension/
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