Beruflich Dokumente
Kultur Dokumente
Rakuten in early stage (pre-IPO) Rakuten in growth stage Rakuten in global expansion stage
Rakuten Ichiba business model Rakuten Ichiba success secret Rakuten Ichiba Taiwan summary Rakuten Ichiba future
Conclusion
A former banker at age of 35, founded Rakuten in 1997 during Internet boom and brought the company to IPO in 2000.
40million members 3rd Jul 08 Ranked No. 5 in Japan top website Alexa No. 1 retail brand in Japan & 14th Consumer Brand Exceed 24,000 merchants Q2 08 Net sales of US$1.76bil & US$304mil net income 2007 financial report Hired aprox. 3400 employees IPO in Jasdaq 2000
1993 1995: Mikitani earned his MBA in Harvard, and join Bank of Japan when he returned 1995: Mikitani left his job with Bank of Japan to start an online business with his own money 1997 2/7 : founded MDM, Inc. with 5 employees 1997 5/1 : Rakuten Inchiba (cybermall) launched, with 13 merchants & first month revenue of US$3200 Initial business model: charging virtual realestate fee of US$475 per year
1999: Mall expanded to 1600 shops & 600,000 registered members 1999 June: rename to Rakuten Inc. 1999 Sept: start Rakuten Auction service Rakuten make $5.7mil sales in 1999, earned $2.4mil profits. 2000 : start Rakuten University teaching e-business Rakuten went public in Jasdaq in Apr 2000 with market capital of $3.1 billion (45% own by Mikitani & his wife)
2000: founded Rakuten USA Inc. Rakuten Books founded as JV with Nippon Shuppan Hanbai Inc. Infoseek Japan acquired by Rakuten Inc as portal services 2001: Showtime Inc for TV shopping 2002: Rakuten travel Inc founded Lycos Japan acquired by Rakuten & merged with Infoseek 2003: MyTrip.net acquired by Rakuten Start Rakuten Securities Inc by acquire DLJDirect SFG Securities 2004: Acquired Minnano Shushoku for career business service Acquire Cyber Brains Consultancy to form Rakuten Research Acquire Aozora Card to form Rakuten Credit Founded Rakuten Baseball Rakuten Eagle Baseball team
2005: Acquire Linkshare Corp (online marketing company) under Rakuten USA Rakuten Auction Inc founded as JV with NTT Docomo Consolidate Kokunai Shinpan to structure Rakuten KC 2006: Rakuten sign ops tie up with Shinsei Bank for online mortgage & Tokyo Bank for online banking business 2007: Rakuten Inc celebrate 10th Anniversary Rakuten Travel open Guam branch Fusion communication acquired by Rakuten to start IP Telephony Rakuten Bank@TTB was founded in alliance with Tokyo Tomin Bank Rakuten move in to new HQ Rakuten Tower Rakuten enter restructuring stage to further improve business efficiency
2007: Rakuten and Taiwan President Chain Store sign JV to start Rakuten Ichiba Taiwan 2008: Rakuten Europe open in Luxemburg as European Hub Rakuten start operation in Bangkok Thailand for travel business
Merchants Rakuten Merchants Server (RMS) 40million of Rakuten members Rakuten s ECC (E-commerce Consultants) Rakuten University Members 20million items for selection User-friendly interface Rakuten super point program (loyalty card) Safe shopping service
May 7th 08 : Pre-opening May 27th 08: Grand opening Aug 6th 08: 440 shops & 160k members Hot sales item: Ladies fashion & Japanese products Target 1000 shops by end 2008
Listed Items Package 1 Package 2 Package 3 2,000 items 5,000 items 100,000 items
Transaction Fees 5% 4% 3%
Others Misc: Training courses for Rakuten University -RMS Training (must attend) : NT$ 3,000