Title: The car manufacturing company Toyota and their impact in the automobile car business in the world.

Headquartered in Japan  Founded by Kiechiro Toyoda 1937  Revenues 18.9 trillion Yen in 2010  71,116 employees  Operation in the North America, Latin America, Europe, Africa , Asia, Oceania, & Middle East


 

The reaches of Toyota extend through out the world . Toyota has plants located in every continent except Antarctica , with many more still under construction . The first Chinese-built Toyota The VIOS, was made in October 2002. As a measure of attempting to tap into the Chinese market, Toyota hopes to capture 10% of the market by 2010. In north America alone, upwards of 175,000 people are employed by Toyota subsidiaries. As of today, the majority of Toyotas purchased in North America. In North America, The Avalon, Camry, Corolla, Matrix and Tundra are produced. At TMMAL (Toyota Motor Manufacturing, Alabama), more than 120,000 engines are produced annually for Toyota Tundra, which in turn is built by TMMI(Technical Marketing Manufacturing, Inc.) More than 150,000 Tundra will be built at TMMI. A joint venture between General motors and Toyota, known NUMMI ( New United Motors Manufacturing, Incorporated) is currently based in Fremont California.

 

 

 

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50 years since they first began exports, Toyota Vehicles have found their way to over 170 countries & regions through the world .  Currently there are 52 bases in 27 different countries and regions.  In addiction , these are design and R&D bases in seven locations overseas from development and design to production, sale & service Toyota has
now achieved consistent globalization as well as localization - Koichi INA , Senior Technical Executive, Toyota Motors

M i l l i o n

Date

Toyota has introduced new idea & technique which enable them to lead the innovation to the others
Example:
 Hybrid gas electric vehicles Advanced parking guidance system Eight speed automatic transmission Four speed electronically controlled automatic with buttons for power and economy shifting.

Design

Economy

Driving pleasure

Reduce Running Cost:  Low consumption ( 3.91/100 Km)  Reliability (Test-Achat, J.D Power..)  Low maintenance cost(1.8 petrol only)  Explain ( Prius taxis in Berlin no cost beside normal maintenance ; + 300.000 kms) B) Minimum Environmental Effect:  Co2 Emission: lowest in the segment (89g/km)  Maximum fiscal impact  Eco-Friendly C) Social Impact:  Providing Service to humanity  Reduced unemployment from the society
A)

 The

country has a long tradition of vehicle manufacture  The availability of skilled labour  The strength of domestic and international market  Good communication link with rest of the Europe  Improved advertising strategy  Introducing new & advanced product

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