SAWRAJ MAHINDRA & MAHINDRA LTD..

COMPANY PROFILEuu
ORIGIN OF THE WORD SWARAJ
In Hindi, the word SWARAJ means Freedom from Bondage. Since P.T.L. was the only first largest tractor project in India, moreover fully based upon Indian technology. So SWARAJ was appropriately chosen as its brand name. SWARAJ GROUP sells its product under this brand name.

POSITION OF SWARAJ PRODUCTS IN MARKET

With more than 2 lacs of tractors & harvester combines operating in Indian farms, SWARAJ are now a well-established brand name in country. SWARAJ is now an internationally recognized name in the developing world.The products of SWARAJ are not only restricted to Indian market but they had entered in international market. SWARAJ tractors find an important place in developing countries like Ghana, Tanzania, Zambia, Kenya, Sudan, Uganda, Indonesia & Malaysia, etc. they are also sending their combines to South Korea having first A.C. cabin combine in India. Long way back, they had also transported the machined rims to Japan, a project millions of dollars.

HISTORYu.
SWARAJ HISTOR
The Indian Tractor Industries, as it is now, is a major segment of its engineering industry. However till 1974, Indian firms assembling semi knocked down (SKD) kits in collaboration with foreign manufactures met the tractor requirements of the country largely through imports & partly. Though the first Tractor Company was set up in India in 1960, but the growth in real terms started from 1974, when the government banned the import of tractors. Today India is the largest tractor producing and consuming country. In an effort to reduce imports & develop indigenous technology, the government, permitted setting up of the major manufacturing companies.

MISSIONuuuuuuu
To make Mahindra & Mahindra Limited known world-wide for the quality of its products and services.

Vision To build flagship brands that can sustain through thick & thin & to become India's most enduring & engaging company..

PRODUCTS

PRODUCTS & SERVICES

4/3 Wheelers Pik Ups LCVs SUVs CARS Used cars - Purchase, Sale and Finance

     

UVs

PRODUCTS & SERVICES

Farm Products..
   

Agro inputs and services Engines Farm Implements Tractors.

PRODUCT CHARTuu.

GOODS VEHICLES

UTILITY VEHICLES

FARM EQUIPMENTS

LCVs

PICK UP VANS

3 WHEELERS

SUVs

MUVs

TRACTORS

LOAD KING SUPER

MAXX PICKUP

CHAMPION

SEDANS

MAJOR

TRILLING MACHINES

BOLERO PICK UP

ALFA

LOGAN

INVADER

BACK HO LOADER

SCORPIO

MARSHALL

ARJUN

BOLERO

COMMANDER

D3 TURBO

MAJOR CLIENTS
     

Indian Army.. State government departments.. Transporting companys Travel operators. Fruits & Vegetable traders. Indian Public

ORGANISATIONAL STRUCTURE
CHAIRMAN & M.D EXECUTIVE DIRECTOR & CFO

FARM EQUIPMENT SECTOR

AUTOMOTIVE SECTOR

INTERNATIONAL OPERATIONS ENGINES HUMAN CAPITAL CENTRAL MANUFACTURING ENGINEERING

STRATEGIC SOURCING

R&D AND GLOBAL PRODUCT DEVELOPMENT

FINANCE,ACCOUNTS & IT

MANUFACTURING FACILITIESu.
    

KANDIVLI NASIK ZAHEERABAD IGATPURI HARIDWAR

MAJOR MILE STONES



1945-started business with a franchise for assembling jeeps from willys u.s.a

 

1955-went on public & m&m shares were listed on b.s.e 1979 -received a license from Automobiles Peugeot, France to manufacture XDP 4.90 diesel engines

1995-technical collaboration with mithsubitshi japan for manufacturing L300 mini vans in india.

 

2000-utility vehicle bolero launched. 2001-tied up with renault for petrol engines.

MAJOR MILE STONES

 

2002-new generation ,world class suv SCORPIO launched. 2007- Mahindra Renault, a joint venture between M&M and Renault of France launched the Logan in India..

RECENT NEWS


Ranked among the top 10 Indian Companies in Global 200:Worlds Best Corporate Reputation list.

 

Got the Japan Quality Medal. Launched Indias first wide body sedan car LOGAN in cooperation with Renault France.

Scorpio V Series was introduced with mHawk Engine and a wide array of smart features..

FUTURE PLANSuu

A new SUV called Ingenio is going to be launched by the end of 2008. Mahindra is gearing to introduce its scorpio SUV In north America.

 

Mahindra is on the move to acquire PUNJAB TRACTORS LTD... Agreement is made with International Truck & Engine Corporation U.S.A for manufacturing Heavy Trucks

UNIQUENESS

     

Third largest tractor manufacturing company in the world. Largest manufacturer of MUVS ,offering 20 models. Largest manufacturer of tractors in India. Leaders in utility vehicle sector. Market leader Farm Equipments Plays a major role in Army Vehicles segment.

FINANCIAL RESULTS
REVENUE RS.26600.1 CRORES(USD 6.7 bln) NET PROFIT-RS.1571.1 cr(USD 394.5 million) EXPORTS; Tractors:8533 Engines: 31922 Utility vehicles:12359

THANK YOUuu.