Beruflich Dokumente
Kultur Dokumente
Lecture 3
C, P, Q A, B, D, M, X
>5
High
SWOT Analysis
Describes the particular strengths, weaknesses, opportunities, and threats that are strategic factors. Provides a good overview of whether the company overall situation. Results not only in identification of companys core competence but also identification of opportunities that the firm is not able to take advantage.
9
SWOT Analysis
The most important part of SWOT analysis is Using the 4 lists to draw conclusions about a companys overall situation Acting on the conclusions to
Better match a companys strategy to its resource strengths and market opportunities Correct the important weaknesses Defend against external threats
10
The prudent treatment of a SWOT in the planning process has the power to convert weakness into strength and threat into 11 opportunities
SWOT vs TOWS
SWOT is an objective method of analyzing the situation of a particular organization. TOWS matrix is an alternative approach. Use of TOWS matrix allows the analyst:
to relate the strengths and weaknesses of an organization to the opportunities and threats for it, and provides a structure for developing a number of strategic options on the basis of each of four elements
12