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INTRODUCTION LEADING COMMUNIATION COMPETENCY CHANGE COMPETENCY MANAGEMENT IN MNCS IN INDIA

Process Management involves planning and administering the activities necessary to achieve a defined business outcome during a business process. In fine, business processes are a broad collection of activities within a company or companies, that is involved in the ultimate goal of developing a product or service for the customer

Process management are advantageous to companies in a number of ways. They are as follows:
    

Reduce lead time Decrease costs Improve internal efficiency Improve overall quality Increase customer and employee satisfaction

The greatest advantage of process orientation is that it helps managers understand how things are really done in their organization

The Challenge of envisioning a desired future for an organization and moving towards that future is central task of management Leading is about the human skills of management. Leadership is the process of directing and influencing the task related activities of group members

Basically to operate effectively there are two major functions to be performed:


 TASK

RELATED/ PROBLEM SOLVING FUNCTION MAINTENANCE / SOCIAL FUNCTIONS

 GROUP

An individual who is able to perform both roles would be an especially effective leader

Find your own style of leading Dont be the whole team, You cant do everything yourself Dont follow. Dont let the team members drive the team lead Dont drive, Dont be a dictator

Trust Coherence Competence Collaboration Competition Contribution

Leading is one of the vital function of management It supports various other functions of management. How an effective leader motivates its subordinates with its skills which plays an important role for the outcome or desired result for the organization.

Communication competence is the ability of an individual to demonstrate knowledge of the appropriate communicative behavior in a given situation. Skills are related to opportunities for personal demonstration of appropriate behavior.

According to the database Knowledge center IABC four main factors influencing communications for the successful performance of the companies:
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Clearly defined objectives and programs; Effective interface Actively sharing information and management organization Consistent leadership behaviour and communications

Informal Communication ` Flexible and varies approach in different situation Formal Communication ` Writes clearly, concisely and effectively, using traditional as well as electronic media Negotiation ` Skilled at developing relationships and exercising influence in all directions

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Organizational communication; Interpersonal communication; Public speech; Technical writing; Television production;

These are a few kinds of barriers to communication. They are as follows: Physical Barriers Emotional Barriers Cultural Barriers Language Barriers Gender Barriers Interpersonal Barriers

Building change competency in an organization is not like installing a new computer system or implementing a new policy. Change competency requires a new attitude and approach. Change competency is the presence of a business culture that expects change and reacts with the understanding, perspectives, tools and techniques to make change seamless and effortless. It is making change a part of business as usual.

Change competency is similar to change management, but there are several key distinctions. Change management is the use of specific activities (like communication, training), to manage the peopleside of change in order to realize successful outcomes of a business change. Change competency is not a specific activity; it is an organizations ability to react to and manage change over and over again

Change management can be taught and learned while Change competency requires a fundamental shift in culture and values Front line employees: They are key players in a change competent organization. They serve as a gateway between your organization and your customers.

The impacted employees are often the neglected component of change management efforts. Training and resources are readily available for executives, managers. Front-line employees are often left behind Managing front-line employee resistance was identified as the number one obstacle for change management teams in a recent study with more than 288 companies. do not underestimate the importance of your frontline employees in managing change

You can use the ADKAR model to assess where your organization is today relative to change competency and to develop an action plan to move in that direction: Awareness  Desire  Knowledge  Ability  Reinforcement


Building change competency takes time




Change is a process and moving to a changecompetent organization will take time. You will need to recognize where you are today, where you want to be in the future, and what it will take to make that transition. Change management is a required capability for developing change competency

A multinational corporation (MNC) is a business with extensive international operations in more than one foreign country. They extend their industrial and marketing operations through a network of their branches. MNCs are also know as Transnational Corporation (TNCs). Dutch East India Company was the 1st MNC in 1602

HORIZONTAL INTEGRATED: Manage production establishments located in different countries to produce the same or similar products. E.g. Mcdonalds
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VERTICALLY INTEGRATED: manage production establishment in certain country/countries to produce products that serve as input to its production establishments in other country/ countries E.g. Adidas
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DIVERSIFIED MNCS: manage production establishments located in different countries that are neither horizontal, vertical, straight, nor non-straight integrated. E.g. Microsoft, Siemens
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Sales or Marketing Dept. HR Dept. R&D Operations Finance Dept. Administration Dept.

MNCs generate jobs &income Training of local workers in new & potentially Transferable skills Technology transfer Cost reduction

Likely to lose its economic sovereignty The host nation may also experience some loss of control over its own economy Feeling that labour is being exploited by the MNC/ Outsourcing

The problem of Dumping E.g. Chinese low quality products in Indian market
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G R O W T H

Expansion of market territory. Marketing superiorities. Financial Superiorities. Technological Superiorities. Product Innovations.

MNCs create a lot of job opportunities thus it creates a path for increase in national income It increases the standard of living Increases labour productivity and decreases unemployment

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