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Master in Business & Marketing Management Tell 0908285868 Email phrhienpharm70@gmail.com Subject Introduction to Management

HO VAN HIEN (MBA)

COURSES REGULATIONS COURSE

Dont use telephone in the class Be Punctual To be diligent (=>80% Total Time) Dont do others in the class Testing
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

Chapter

Managers and Managing

HO VAN HIEN (MBA)

LEARNING OBJECTIVES
. After studying this chapter, you should be able to
1. Describe what is management ? Why management is important ? What managers do ? How managers utilize resources efficiently and effectively to achieve organization goals ? 2. Differentiate among 3 levels of management Understand the responsibilities of managers at different levels in the organizational hierarchy
HO VAN HIEN (MBA)

LEARNING OBJECTIVES (contd) Learning Objectives (contd)

3. Distinguish among Planning, Organizing, Leading & Controlling Explain how managers ability to handle each one can affect organizational performance 4. Identify the roles managers perform, the skills they need to execute those roles effectively & the way new IT is affecting these roles & skills. 5. Discuss the principal challenges managers face in todays increasingly competitive global environment
HO VAN HIEN (MBA)

CHAPTEROutline Chapter OUTLINE

1. What is Management?
- Achieving High Performance : A Managers Goal

2. Why Study Management? 3. Managerial Functions POLC

Planning / Organizing / Leading / Controlling

4. Types of Managers
+ Levels of Management + Areas of Managers + Recent Changes in Managerial Hierarchies
HO VAN HIEN (MBA)

CHAPTER OUTLINE(contd) Chapter Outline (contd)

5. IT, Managerial Roles & Skills
+ Managerial Roles Identified by Mintzberg + Being a Manager + Managerial Skills

6. Challenges for Management in a Global Environment

+ Building a Competitive Advantages + Maintaining Ethical Standards + Managing a Diverse Workforce + Utilizing New IT & E- commerce
HO VAN HIEN (MBA)

What is Why Study Management? Management?

What Is Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

Management
The planning, organizing, leading, and controlling of human and other resources to achieve organizational goals effectively and efficiently.

Managers
The people responsible for supervising the use of an organizations resources to meet its goals.

Resources are organizational assets

People Skills Knowledge Information Raw materials Machinery Financial capital
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

Efficiency, Effectiveness & Performance in an Organization

Product client want Expensive Price

Product client want Good Price & Quality

High
+ Right Goals - Poor use Resources

Effectiveness

+ Right Goals + Good use Resources - Inappropriate Goals +Good use Resources High quality Client dont want High
HO VAN HIEN (MBA)

- Wrong Goals - Poor use Resources Low quality Client dont want Low
Figure 1.1

Low

Efficiency

What is Why Study Management? Management?

Organizational Performance
Types of IT, Managerial Managers Roles & Skills

Four Functions of Management

Challenges for Management

ORGANIZATIONAL PERFORMANCE
Organizational Performance
A measure of how efficiently and effectively managers are using organizational resources to satisfy customers and achieve goals.

Efficiency
A measure of how well or productively resources are used to achieve a goal.

Effectiveness
A measure of the appropriateness of the goals an organization is pursuing and the degree to which they are achieved.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Why Study Management?

Types of IT, Managerial Managers Roles & Skills

Four Functions of Management

Challenges for Management

Proper management directly impacts improvements in the well-being of a society. Studying management helps people to understand what management is and prepares them to accomplish managerial activities in their organizations. Studying management opens a path to a well-paying job and a satisfying career.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

FOUR FUNCTIONS OF MANAGEMENT

PLANNING
+ Appropriate Goals + Good Resources
CONTROLLING
+ Accurate Measuring + Monitoring Systems + Evaluate Achieve Goals

ORGANIZING + Establish Task + Authority Relationships

LEADING
+ Motivate coordinate + Energize individuals & groups
Figure 1.2
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

PLANNING
Identifying and selecting appropriate goals and courses of action for an organization.
Outcome = strategy of the organization.

Three steps in the planning process

Deciding which goals to pursue Deciding what courses of action to adopt Deciding how to allocate resources
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

MANAGEMENT KEY CONCEPTS Organizations

People working together and coordinating their actions to achieve specific goals.

Goal
A desired future condition that the organization seeks to achieve.

Strategy
A cluster of decisions about what goals to pursue, what actions to take, and how to use resources to achieve goals.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

ORGANIZING
Structuring working relationships in a way that allows organizational members to work together to achieve organizational goals.

Outcome = Organizational Structure

Formal system of task and reporting relationships that coordinates and motivates employees.

Involves:
Grouping employees into departments according to the tasks performed. Laying out lines of authority and responsibility for organizational members. Deciding best way to coordinate resources, (eg. Human)
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

LEADING
Articulating a clear vision to follow, and energizing and enabling organizational members so they understand the part they play in attaining organizational goals.
Leadership involves using power, influence, vision, persuasion, and communication skills. Outcome = highly motivated and committed organizational members.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

CONTROLLING
Evaluating how well an organization is achieving its goals and taking action to maintain or improve performance.
Monitoring individuals, departments, and the organization to determine if desired performance standards have been reached. Taking corrective action to increase performance as required. Outcome = ability to measure performance accurately and regulate efficiency and effectiveness.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

Levels of management
First-line managers
Responsible for day-to-day operations. Supervise people performing activities required to make the good or service.

Middle managers
Supervise first-line managers. Are responsible to find the best way to use departmental resources to achieve goals.

Top managers
Responsible for all departments and have crossdepartmental responsibility. Establish organizational goals and monitor middle managers. Form the top management team along with the CEO and COO.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

LEVELS OF MANAGEMENT IN A CORPORATION

SHAREHOLDERS Buy shares in corporation Elect board of directors

BOARD OF DIRECTORS - Set overall policy - Authorize major transitions - Hire CEO TOP MANAGEMENT CEO, CFO, COO Manage overall operations and changes Make major decisions and set overall goals MIDDLE MANAGEMENT plant/branch manager, division head/director Liaison between top and other levels FIRST LINE MANAGEMENT supervisors, department heads Coordinate day-to-day operations Supervise employees
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

LEVELS OF MANAGEMENT

Figure 1.3

HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

RELATIVE AMOUNT OF TIME THAT MANAGERS SPEND ON THE 4 MANAGERIAL FUNCTIONS

Figure 1.4

HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

RELATIVE AMOUNT OF TIME THAT MANAGERS SPEND ON THE 4 MANAGERIAL FUNCTIONS

15% (P)

10% (C)

13% (C)

14% (C) 22%

24% (O)

51% 15% (L) (P)

18% (P) 33% (O)

36% (L)

28% (P)

(L)

36% (O) Top managers

HO VAN HIEN (MBA)

First line Managers

Middle Managers
Figure 1.4

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

RELATIVE AMOUNT OF TIME THAT MANAGERS SPEND ON THE 4 MANAGERIAL FUNCTIONS

Top Manager

Middle Manager

Middle Manager

Middle Manager

Middle Manager

First line Manager

Figure 1.4
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

AREAS OF MANAGERS
Department A group of people who work together and possess similar skills or use the same knowledge, tools, or techniques.

HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

RECENT CHANGES IN MANAGERIAL HIERARCHIES

Factors Creating Change

Global Competition New Information Technologies (IT) & E-commerce

Restructuring
Downsizing an organization by eliminating jobs at all levels in the organization.
Reduces labor costs by cutting jobs Promotes higher efficiency in use of resources May result in low morale and overwork complaints for surviving employees May increase customer complaints about service.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

MANAGEMENT TRENDS
Empowerment
Expanding tasks and responsibilities of workers. First-line managers act as coaches and mentors in providing advice and guidance to teams.

Self-Managed Teams
A group of employees with the responsibility for supervising their own actions such that the team can monitor its members and the quality of the work performed.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

IT,MANAGERIAL ROLES & SKILLS

Managerial Role
The specific tasks that a person is expected to perform because of the position he or she holds in the organization.

Roles are directed inside as well as outside the organization. Roles are defined into three role categories (as identified by Mintzberg):
Interpersonal Informational Decisional
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

DECISIONAL ROLES
Roles associated with methods managers use in planning strategy and utilizing resources.
Entrepreneur deciding which new projects or programs to initiate and to invest resources in. Disturbance handler managing an unexpected event or crisis. Resource allocator assigning resources between functions and divisions, setting the budgets of lower managers. Negotiator reaching agreements between other managers, unions, customers, or shareholders.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

INTERPERSONAL ROLES
Roles that managers assume to provide direction and supervision to both employees and the organization as a whole.
Figurehead symbolizing the organizations mission and what it is seeking to achieve. Leader training, counseling, and mentoring high employee performance. Liaison linking and coordinating the activities of people and groups both inside and outside the organization.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

INFORMATIONAL ROLES
Roles associated with the tasks needed to obtain and transmit information in the process of managing the organization.
Monitor analyzing information from both the internal and external environment. Disseminator transmitting information to influence the attitudes and behavior of employees. Spokesperson using information to positively influence the way people in and out of the organization respond to it.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

BEING A MANAGER
High Variety Fragmentation

Managerial Problems

Brevity
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

MANAGERIAL SKILLS
Conceptual skills
The ability to analyze and diagnose a situation and distinguish between cause and effect.

Human skills
The ability to understand, alter, lead, and control the behavior of other individuals and groups.

Technical skills
The specific knowledge and techniques required to perform an organizational role.
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

SKILLS TYPES NEEDED BY MANAGERIAL LEVEL

Figure 1.5

HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

CHALLENGES FOR MANAGEMENT IN A GLOBAL ENVIRONMENT

Increasing Number of Global Organizations. Building a Competitive Advantage Maintaining Ethical Standards Managing a Diverse Workforce Utilizing Information Technology and E-commerce

HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

BUILDING A COMPETITIVE ADVANTAGE

Increasing Efficiency
Reducing the quantity of resources used to produce goods and services

Increasing Quality
Introducing Total Quality Management (TQM) to improve quality

Increasing Innovation
Adapting to bring new products to market faster

Increasing Responsiveness to Customers

Empowering employees to deal with customers
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

BUILDING BLOCKS OF COMPETITIVE ADVANTAGE

Efficiency
Competitive Advantage

Innovation

Quality

Responsiveness to Customers

Figure 1.6

HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

MAINTAINING ETHICAL STANDARDS

Factors Influencing Behaviors
External pressures from stockholders for increased organizational financial performance Internal pressures from top management on lowerlevel managers to increase the organizations competitive performance and profitability Societal, cultural, and environment demands on the organization
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

MANAGING A DIVERSE WORKFORCE The Increasing Diversity of the Workforce Non-Discriminatory Employment Practices Performance-Enhancing Benefits of a Diverse Workforce

HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

UTILIZING IT & E-COMMERCE

Benefits of IT and E-commerce

Makes more and better information about the organization available to outsiders Empowers employees at all organizational levels Helps managers carry out their roles more effectively and efficiently Increases awareness of competitive opportunities Makes the organization more responsive to its customers
HO VAN HIEN (MBA)

What is Why Study Management? Management?

Four Functions of Management

Types of IT, Managerial Managers Roles & Skills

Challenges for Management

THE END
HO VAN HIEN (MBA)