Beruflich Dokumente
Kultur Dokumente
You have a job. Someone else is the boss. Security before money.
Non-Mgmt/Exempt
Considered a professional At least 50% of time using intellect, directing, creativity Has discretion with decisions Sets own work schedule Receives a salary No overtime pay
Considered nonprofessional Up to 100% doing routine, non-thinking tasks Does only what is told to do Has a pre-set schedule Punches a time clock Paid hourly Receives overtime pay
(modified)
You have a job. Someone else is the boss. Security before money.
You own a job. Loner/boss. Perfectionists. Small bus. owners: Drs. Restaurateurs. Independence before money.
You have a job. Someone else is the boss. Security before money.
You own a system others operate. Coordinator. Delegator. Franchiser. Use other people's time and money.
You own a job. Loner/boss. Perfectionists. Small bus. owners: Drs. Restaurateurs. Independence before money.
You have a job. Someone else is the boss. Security before money.
You own a system that others operate. Coordinator. Delegator. Franchiser. Use other people's time and money.
You own a job. Loner/boss. Perfectionists. Small bus. Owners: Drs., restaurateurs. Independence before money.
Your money works for you. Make money with money. Others liabilities are your assets.
Job Security
Financial Freedom
Wealth Side
Financial Security
Start
Wealth Side
End
The Market/Customer/Niche
Test
Decide Customers
Whats my favorite fish? Whats my Niche? Am I passionate? Do I have expertise?
Select Media
Which ponds have my favorite fish? Find Big, Addicted fish--high probability prospects.
Decide Message
Make
Product/Brand
Start fishing. What bait are my fish eating? Find a Competitive Advantage.
Build Database
Niche Defined
Business Definition A special, narrow area of demand for a product or service. Personal Definition A situation or activity specially suited to a person's interests, abilities, or nature: found her niche in life. Ecology Definition The function or position of an organism or population within an ecological community. The particular area within a habitat occupied by an organism.
Types of Niches
Occupation: Small biz owners, garbage men, police, executive chefs, x-ray techs, magicians, realtors. Demographics: Gender, weight, disease, car-owned, type of house, college attended, marital status, retired, memberships, crime levels, education, renters, politics, religion, hospitals, dry cleaners, law firms, small airports, pre-schools, pet stores, manufacturers. Geographics: Neighborhoods, school/voting districts, suburb, city, states, resort areas, climate. Psychographics: Passions, hobbies, dislikes. Think Love-Hate Combinations of the above.
And, You only deal with those Perfect Customers who want to deal with you. So, Leave a trail where those Perfect Customers can find you.
Execution
In theory, if everyone takes the same approach. If everyone follows the same course, uses the same tools, and plays by the same rules. Then, in theory, everyone should end up with the same results. (But they dont.) Um, guess execution is a pretty important part of the game.
Makes us quantify our the situation. See how much we can gain/lose. Helps us formulate contingency plans. Provides standards to measure performance against.
Marketing Strategy Competitor Analysis Description of Management Team Plan of Operation Forecasted Financial Statements Loan or Investment Proposal
Identify your target market, and offer evidence that customers are hungry for your product/service. Empathize your Competitive Advantage. Show how you plan to set your business apart from competitors; don't fall into the "me too" trap.
Always include cash flow projections, not just words. Tell the truth always.
Keep your plan crisp between 25 and 50 pages Include a table of contents to allow readers to navigate your plan easily. Looks counts as much as content. Make sure your plan has an attractive cover. Rid your plan of all spelling and grammatical errors. Make your plan visually appealing. Prepare a dynamic/confident plan presentation that can be done in as little as 20 minutes. (10 minutes for our end-of-class presentations.)
The ideal business is where these lines converge. Market Need Passion Competency
Protected from competition: You have a little monopoly. You efforts/rights are protected by strong brand, contracts, patents, secret formulas, etc. Limited financial exposure: Someone else carries the major financial risks with little or no recourse to you. Youre protecting your future. Fast results: You can quickly determine success or failure. A cookie cutter: You can multiply/leverage your efforts/rewards by bringing in others wholl do it for you or with you. A cash-out value: You can create and maintain salable value for when you must exit the business. Its an investment.
Product-Based
Caf Press.com Zazzle.com
Mid-Term Presentation
Topics and Order
Whats My Product?
Mid-Term Presentation
Notes
5 minutes maximum
Rehearse