Marketing Management 2nd Sem

y Most producers do not sell their goods directly to

final users
y Between producers & the final users stands one

or more marketing channels

y Co.s use intermediaries when they lack the

financial resources to carry out direct marketing

y The most important functions performed by

intermediaries are information, promotion, negotiation, ordering, financing, risk taking, physical possession, payment and title

CHANNEL OF DISTRIBUTION LEVELS

Manufacturer Manufacturer Manufacturer Wholesaler Retailer Consumer Consumer Consumer Retailer