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The Status of Event Management in Indian Metro Cities

Presented by Prithwish S Kotian P G Dept. of Management Studies PESITM Shivamogga

Under the Guidence of Dr. Nagaraja R Head of the Department P G Dept. of Management Studies PESITM Shivamogga

Introduction to Event Management


Events are gatherings of people and occasions. Event management helps to have a good gatherings with comfortable arrangements to the people. An event management firm always looks at handling a to z of the event. Managing an event requires a set of skills that can be derived with experience, talent and today, there are colleges and institutions that offer event management as a topic of study and education. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. It manages all the events such as festivals, weddings, parties, etc. for a common person. Corporate events such as meetings, conferences, promotions etc. corporate. Sports, music, award functions, fashion shows etc. for talents. Events have become a regular feature in urban India. Large and small-scale events are held nearly every day in cities across the country. These range from marriages and birthday parties to corporate launches and celebrity shows.

Event Management - Emerged as an Industry


The economy of India is growing by leaps. There are many industries growing rapidly. One such industry is the Event Management Industry. Over the years, the industry has showed a tremendous growth. Today the industry values in multi crores. There are small firms managing small events like weddings, parties etc., & there are large firms managing national & international events. In 1900s the industry is valued at Rs.20 crores. But, today all most all large firms in the industry are spending not less than Rs.1800 crores. Event management industry organizes all most all the events including corporate, live & personal events. The Event Management industry in India is today worth thousands of crores, with over 200 companies offering their services in various spheres. This has generated plenty of employment opportunities for those seeking a career in this dynamic and challenging arena.

Categories of Event Management System


Events can be classified into four broad categories based on their purpose and objective: 1. Leisure events e.g. leisure sport, music, recreation. 2. Cultural events e.g. ceremonial, religious, art, heritage, and folklore. 3. Personal events e.g. weddings, birthdays, anniversaries. 4. Business/corporate events e.g. meetings, conference, promotion etc.

Business events Corporate events Cause-Related events Coordinating Skills Fundraising events Exhibitions Trade fairs Entertainment events Concerts/live performances Festive events Government events Meetings Seminars Workshops Conferences Conventions Social and cultural events Sporting events Marketing events Promotional events

Sports event- Common wealth games, IPL, ICC world cup, FIFA etc. Musical Events- musical shows, classical raga shows etc. Grand Events- international events such as concerts, live performances by stars like Michel Jackson & Bryan Adams etc, rock shows etc. Small Events- Small events are measured in terms of target audience & purpose of events. Global Events- These international events are mainly the sports events, like the international competitions that are hosted by various countries each year. Corporate Events- Meetings, conferences, promotions, trade shows, exhibitions, press meets etc. Fashion Shows- These shows attract the youth a lot. Exhibition & Trade Fairs- auto shows, electronic shows etc. Childrens Events- kids birthday parties, Christmas, Diwali, Special camps etc. Conference Event Management- research & development reports are discussed here. Product Launch management- the launch of TATA Aria, Nokia N97, Microsoft Softwares etc. Wedding celebrations- these events need much care by the event managers.

Status of Event Management in Delhi


Delhi is a city that has been attracting most of the youth, especially in districts such as Gurgaon. Creating huge talents in the region. Delhi as a Metro city, celebrates lot of events dily. Apart from social and cultural events, there are the corporate events and sports events that keep happening in the city. all of this has increased the number of event management jobs in Delhi.
Some of the prominent event management companies in Delhi: 1. Conferences & Incentives Management (I) Pvt. Ltd.: C1/D, First Floor, Green Park Extension, New Delhi. Tel.: +91 11 26536075-77 2. Tycoon Communications Pvt. Ltd.: 312, Sant Nagar, East of Kailash, New Delhi. Tel.: +91-1126291780 3. Excellent Entertainment Networks Pvt Ltd.: 288, Basement, Kohat Enclave, Pitam Pura, New Delhi. Tel.: +91-11-4245 1161 4. Arclights Eventz Network Pvt. Ltd.: 656, Sector 29, Noida. Tel.: +91-120-2450351 5. Maverick Entertainment: II Floor, Ajeet Arcade, Kailash Colony, New Delhi. Tel.: +91-11-55620761 6. Catalyst Events and Promotions: 633, Somdutt Chambers-II, Bhikaji Cama Place, New Delhi. Tel.: 9111-5185994 7. E-Factor Entertainment (P) Ltd.: S-185, S-185, GK-II, New Delhi. Tel.: +91-11-2922 3019

Status of Event Management in Mumbai


Mumbai is the financial capital of India. Most of the corporate offices are located in the city. Mumbai is a dream land for the talents. As Mumbai is the origin of bollywood, therefore it is a hub for the artists to create their career. There are a large number of event management companies around the city of Mumbai. These are mainly run by individuals or a very small team of people in the spare time. Then there are the medium and large-scale companies that from time-to-time need to expand their team. List of various renowned companies:
1. 360 Degrees: Times Innovative Media Pvt. Ltd.: Trade Gardens, Ground Floor, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel (W), Mumbai. Tel.: +91 22 55536983 2. ETC.: 1st Floor, Shamrock, 1st Road, Bandra (W), Mumbai. Tel.: 022-655 2250 3. 247 Events Event Management Services.: Navmaharashtra Co-op Hsg. Society, Shop no.27, Ground Floor B-2-b Part 2, Behind Mahindra Heights, Tardeo Road, Mumbai. Tel.: +91-22-2352 1362 4. Ad Logick: B-61 Ashiana, St. J.B Road, Bandra West, Mumbai. Tel.: +91 22 26434850 5. Advent (Member: Lintas Integrated Marketing Action Group): Nirmal, 16th Floor, Nariman Point, Mumbai. Tel.: 2285 4590 6. Clap Entertainment: 102/A, Daulat Villas, Outhouse, 2nd Floor, R 14, Warden Road, Mumbai. Tel.: 23681019 7. Corporate Events: Society No. 90, D-3, SVP Nagar, Nr. Versova Telephone Exchange, Andheri (W), Mumbai. Tel.: 91 22 26362105 Mumbai 8. Clowns R Us India Pvt. Ltd.: 421, Arun Chambers, Tardeo, Mumbai. Tel.: 022-24941601

Status of Event Management in Kolkata


As all the metropolitan cities have shown their importance in event management industry, even Kolkata has its share in the total contribution in the industry. Every festival in the city is celebrated in a beautiful tradition. Lots of musical concert are conducted in the city. Kolkata is also known for its passion for sport. Event management companies in Kolkata: 1. Euripus: 4/1f, NR Quadra Medical On Hazra RD, Sebak Baidya ST, Deshapriya Park, Kolkata 700029 2. World Connect Events: 62, Near Karaya Police Station, Karaya Road, Kolkata - 700019 3. Creative Event Management: 8 L, Krishna Building, Near Auto Hi Tech, C N Roy Road, Kolkata - 700039 4. Hot Chilli Entertainments: 3RD Floor Plot No 139 District Centre, Above Mirch Masala Restaurant, Chandrashekharpur, Bhubaneshwar - 751016 (Also serves Kolkata) 5. Purple Event Management Group: 55 B,, Mirza Galib Street, Park Street, Kolkata - 700016

Status of Event Management in Chennai


Chennai is transferring itself to cosmopolitan city, amongst the other metropolitan cities. In fact, with the varied event management companies, the face of Chennai seems to be changing faster than expected. And this has also led to brighter career prospects in the field of events. List of the prominent companies of Event Management:
1. Astalakshmi Creators: Old No 2, New No 3, 3rd Cross Street, Lake Area, Nungambakkam, 2. Antliaa Event: 34/44, Beemasena Garden Street, Mylapore, Chennai. Tel.: +91-44-52074745 3. IMI Eventz: 35, Ahalya Apartments, Mambalam High Road, Kodambakkam, Chennai. Tel.: 044 3918 4343 4. Hardcore Event Managers: Old #14, New #17, Gill Nagar, 2 Nd Street, Choolaimedu, Chennai. Tel.: 044 52145442 5. Aura Integrated Event Solutions: New No: 5, Club Road, 2nd Floor, Chetpet, Chennai. Tel.: 04428365472 6. EventXpress Management Services Pvt. Ltd: Express Estates, 1 Club house Road, Anna Salai, Chennai. Tel.: 044 28461890

Status of Event Management in Bengaluru


Bengaluru better known as IT hub is filled with youth. In fact the city, in the recent years, has scaled to the level of being a global destination for a large number of international IT companies. There are many events which happen regularly. Because of the IT & call centre workers, event management companies get huge opportunities to conduct parties for them during the weekends. list of some of the prominent event companies in the city of Bengaluru:
1. Scorpio Events. 3273, Near ESI Hospital, 11th Main, HAL 2nd Stage, Indiranagar, Bangalore. Tel.: 08056995638 2. Four Eleven Promotions. Punjab Mansion, #23 Ebrahim Sahib Street, #3rd floor, Bangalore. Tel.: 08056957868 3. IMC Terminus. 1008, A Wing, Mittal Towers, MG Road, Bangalore. Tel.: 91-80-51518116 4. Page3 Events. 305, Kristal Jade, Bellandur Junction, Varthur Hobli, Sarjapur-Marathalli Ring Road, Bangalore. Tel.: +91-+91-080-4126 7591 5. Ebeam Solutions. 469/1, 13th Cross, 8th Main, Wilson Garden, Bangalore. Tel.: +91-80-51207565 6. Common Colors Entertainment Pvt. Ltd. No. 8, Krishnappa Layout, Dollars Colony, RMV 2nd Stage, Bangalore. Tel.: 080-23517078 7. DNA Networks. 215, Bellary Road, Palace Orchards, Bangalore. Tel.: 080- 331 6683 8. Tentacles Entertainment & PR. S-103, Manipal Centre, Dickenson Road, off M.G. Road, Bangalore. Tel: 080-25559234

Career Opportunities in Event Management Industry in India


Event management is considered as a great career option for creative people. Five years ago, there were no much event management companies in India. As the industry turnover started multiplying, a daily addition of firms started to the industry. Rs.1800 crores is spent on event management these days. More & more youth is attracted to the industry. It is the perfect career for those who are more creative & make innovations happen. As this job requires a huge managerial skills, it searches for people with managing skills & passion or work. Homemakers are also stepping into it to work in their spare times. A woman is a best manager. She manages most of her home events, which makes most perfect to carry on the festival events. This creates opportunity for women. Earlier one was employed and learnt the ropes of the trade on the job. But now there are vocational courses diploma and degree in this field.

Event management Courses


There are various universities which provide event management course as separate study. There are various diplomas & graduate degrees provided regarding this area. Study includes organizational skills, technical knowledge, P.R., marketing, advertising, catering, logistics, decor, glamour identity, human relations, study of law and licenses, risk management, budgeting, study of allied industries like television, other media and several other areas. Certification can be acquired from various sources: Certified Trade Show Marketer (CTSM) Certified Manager of Exhibits (CME) Certified in Exhibition Management (CEM) Global Certification in Meeting Management (CMM) Certified Meeting Professional (CMP) Certified Special Event Professional (CSEP)

Event Management Institutes in India


Today there are many institutions providing courses for event management in India. These institution provide a practical learning by giving assignments to the students. The courses are:distance learning Bachelors Degree in Event Management, Bachelors Degree Event Management. These also provide Post Graduation Diploma in Event management (MBA). Institutes which provide Event Management course in India: 1. Event Management Development Institute: C-11, Dr. Herekar Park Building, 4th Floor 2. 3. 4. 5. 6. 7. 8. 9.
Next to Kamala Nehru Park, Off Bhandarkar Road, Deccan Gymkhana, Pune. Tel: +91-20-25720324 Indian Institute of Event Management: 144 Laxmi Plaza, New Link Road, Andheri West, Mumbai. Indian Institute of Management: D-3, Defence Colony, New Delhi. International Centre for Event Marketing: 6/14, II Floor, Sarvapriya Vihar, New Delhi. National Institute of Event Management: A-3, Amphi Theatre Building, Fergusson College, F.C. Road, Pune. Tel: 020-25679034 Amity Institute of Event Management: AKC House, E-27, Defence Colony, New Delhi. Tel: 24621960 Event Management Development Institute: IES Management College, 4th Floor 791, S.Kmarg, Opposite Lilavati Hospital, Bandra (W), Mumbai. Tel: +91 22 2655 0808. National Institute of Event Management: Ground Floor, Nandavan Buliding, Corner of Vallabhbhai Road & Ansari Road, Vile Parle (W), Mumbai. Tel: 022 2671 6676 International Institute of Event Management: SNDT Womens University, Juhu Campus, Juhu Tara Road, Santacruz (W), Mumbai. Tel: +91 22 26608045

Event management firms are imperial part of the service sector. They are increasingly contributing to the national economy. Once infant, now has grown as an adult promising a lot of growth in future. As an emerging trend in service sector, it is creating ample opportunities for the youth to get employed & excel their talents. To form an event management organisation, one must be creative, innovative, challenging, co-ordinating, convincing, organising etc. the most important skill needed for event management is of planning. To boost this industry, several courses have been introduced. There are many institutes providing this course to the aspirants. All metropolitan citizens are usually hiring these firms to manage the events starting from the budgeting till the time of payments. To end up this, it is necessary to encourage the youth to take initiation to build up the industry more fruitful.

Conclusion

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